May The Best Brand Win

Informações:

Sinopsis

Marketing has its good points and bad points and depending on how its used can either build or destroy brands and companies. May the Best Brand Win will look at whats happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and youll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Episodios

  • Ep. 150: Betraying the Public Trust

    Ep. 150: Betraying the Public Trust

    18/03/2020 Duración: 57min

    “I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edition of May the Best Brand Win on Entertalk!

  • Episode 149: More Than Words

    Episode 149: More Than Words

    07/03/2020 Duración: 58min

    Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!

  • Episode 148: The Confusion and Power Around Free Stuff

    Episode 148: The Confusion and Power Around Free Stuff

    25/02/2020 Duración: 59min

    Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!

  • Episode 147: PR Beyond the Press Release

    Episode 147: PR Beyond the Press Release

    17/02/2020 Duración: 59min

    If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk. 

  • Episode 146: Super Bowl Ad Stories

    Episode 146: Super Bowl Ad Stories

    11/02/2020 Duración: 59min

    Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it?  Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself.  Although it was fun seeing my hometown KC MO Chiefs win it in spectacular comeback kid fashion.  Well, we’re gonna dive in and tell you who won and lost with their ads and why — and of course we’ll have a fresh batch of winning and losing too!  So join me for a Lombardi trophy winning version of May the Best Brand Win on Entertalk!    

  • Episode 145: NAMM 2020

    Episode 145: NAMM 2020

    03/02/2020 Duración: 59min

    It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did not disappoint. Tune in and see who won and lost and who introduced the products musicians will be talking about all year long (because that’s when they will finally launch). It’s gonna be another great episode of May the Best Brand Win on Entertalk so don’t miss it!

  • Episode 144: Report from CES 2020

    Episode 144: Report from CES 2020

    27/01/2020 Duración: 59min

    You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had.  Well, if you love technology, then CES 2020 was for you.  Don’t worry if you didn’t make it out to the desert because I was there for you, asking the questions the mainstream media is too afraid to ask…about mental dog training and many other subjects.  So tune into another sure-fire award-winning episode of the acclaimed podcast, May the Best Brand Win on Entertalk Radio!  

  • Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It

    Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It

    22/12/2019 Duración: 59min

    To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!

  • Episode 141: Giving Your Customers a Path

    Episode 141: Giving Your Customers a Path

    07/12/2019 Duración: 59min

    Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go.  Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby!  We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.  

  • Episode 140: Conscience and Reputation

    Episode 140: Conscience and Reputation

    17/11/2019 Duración: 59min

    Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing.  We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.  

  • Episode 139: Scott’s Top Ten Marketing Hacks

    Episode 139: Scott’s Top Ten Marketing Hacks

    11/11/2019 Duración: 59min

    Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s winning and losing this week in marketing & communications on another CMA winning episode of May the Best Brand Win on Entertalk.

  • Episode 138: Creepy Marketing

    Episode 138: Creepy Marketing

    29/10/2019 Duración: 59min

    It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you stay assertive for your clients and companies but still back off to let the relationship live and breathe? We’ll hit this spooky topic along with a fresh scary batch of winners and losers on the next award-winning May the Best Brand Win on Entertalk.

  • Episode 137: You Understand, RIGHT!

    Episode 137: You Understand, RIGHT!

    19/10/2019 Duración: 58min

    Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.

  • Episode 136: What Marketers Should Know About The California Consumer Privacy Act

    Episode 136: What Marketers Should Know About The California Consumer Privacy Act

    06/10/2019 Duración: 59min

    There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning and losing on another action-and-info packed rendition of May the Best Brand Win only on Entertalk.

  • Episode 135: Getting Fractional

    Episode 135: Getting Fractional

    28/09/2019 Duración: 59min

    Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you!  Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations.  Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning edition of May the Best Brand Win on Entertalk.  

  • Episode 134: Reputation in a World of Fakes

    Episode 134: Reputation in a World of Fakes

    07/09/2019 Duración: 59min

    Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess.  After all, if the brand is the sum total of EVERYTHING, then everything is now on the line when reputation is threatened. With more photos and videos being convincingly faked via new tech, how will companies find ways to maintain brand reputation? We’re going to talk about deep fakes and big mistakes and still have time to hit who’s winning and losing on the next CMA-Award Wining episode of May the Best Brand Win on Entertalk.   

  • Episode 133: Using AI in a World That Only Cares About ME

    Episode 133: Using AI in a World That Only Cares About ME

    26/08/2019 Duración: 59min

    We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk. 

  • Episode 132: What Winning Brands Do

    Episode 132: What Winning Brands Do

    17/08/2019 Duración: 59min

    Episode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk. 

  • Episode 131: Giving Customers What They Want

    Episode 131: Giving Customers What They Want

    10/08/2019 Duración: 59min

    At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a strong relationship.  Easy, right?  But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls, telemarketing, awful salesy emails and pitches on social media.  Why the disconnect and what can be done about it?  We’ll hit this topic today along with a freshly baked batch of who’s winning and losing on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Media. 

  • Episode 130: Summer NAMM 2019

    Episode 130: Summer NAMM 2019

    27/07/2019 Duración: 59min

    Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk. 

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