Selling From The Heart Podcast

This week Larry Levine and Darrell Amy discuss what they have learned from working with sales teams this year: most sales reps cannot clearly articulate their value proposition. Get this right and you put yourself ahead of the majority of your competition. In this episode we discuss the importance of understanding the value you bring from three perspectives: your company, yourself, and your clients.

This week we're joined by Jeff Bajorek of The Why and the Buy podcast and author of The Five Forgotten Fundamentals of Prospecting. Every sales professional needs to prospect. This week we explore ways you can keep yourself or your sales team energized for growth.

Prospects are people. If you want a full sales funnel, you need a full relationship funnel. What if prospecting was about more than finding a deal in the 30 day window? What if it included building relationships and driving conversations to build a foundation for a healthy sales funnel? In this episode, Larry Levine and Darrell Amy explore the power of prospecting to fill the relationship funnel.

Sales professionals constantly face the temptation to give into discouragement. Bad news and rejection are inevitable in sales. What's important is how you handle it. In this episode, Darrell Amy and Larry Levine offer strategies to proactively handle discouragement in sales.

How are you doing year-to-date? The middle of the year provides time to pause and see how you are doing year-to-date with your personal goals. Larry Levine and Darrell Amy offer inspiration to help you take advantage of this mid-year opportunity to set yourself up for a highly successful second half. You'll be challenged to recalibrate your goals, reconnect with your clients, and recharge your funnel.

What will set you apart in a market of sameness? In this episode, Larry Levine and Darrell Amy explore how you can understand and communicate your personal values in the sales process to drive competitive advantage. You'll be challenged to interview your top clients to discover how your values are coming through and which ones they appreciate the most. 

One of the most powerful things sales professionals can do is listen. However, most sales people listen to sell and then immediately jump into sales pitch mode the moment they uncover a pain point. This week Larry Levine and Darrell Amy pose the question, "What would it look like if we simply listened to learn about our prospect's business?" We believe this drives trust while also allowing you to discover the full scope of the client's goals, dreams, challenges, and drivers.In the episode we refer to a Curiosity Assessment published by the Harvard Business Review. You can find a link here.Interested in updates on Larry's book as it gets ready to launch? Learn more here.

Do you have any deals that have been stuck in your sales funnel for far too long? In this episode, Larry Levine and Darrell Amy explore two key reasons deals get stuck in the funnel and how you can get more of your deals moving forward to close. As we mention at the beginning of the episode, check out our friends at Something New!

James Muir, author of the best seller, The Perfect Close, joins us this week to discuss how sales professionals and their managers can transform their results by turning the focus inward. You'll learn about the power of knowing who you are, what you value, and your story. At the end you'll love the practical ideas that James brings to the table. Enjoy and check out James' book on Amazon.

What's holding you back from filling the empty suit and becoming a sales professional with substance? It takes a plan, practice, and preparation. Larry Levine and Darrell Amy discuss the top things holding sales reps back: fear and ego. 

Many sales professionals are empty suits, having lots of style but lacking substance. The week we explore ways to fill the empty suit with the intangibles that build competitive advantage, inspire loyalty, and generate referrals. You'll be challenged! Also, get updates on the upcoming Selling From the Heart book! Click here.

In sales situations with high sales resistance from buyers with sales reps pressured for performance it can be a struggle to drive good conversation. Yet it's conversation is the foundation of any relationship, the basis for trust, and the vehicle by which we uncover need. In this episode we discuss these topics with our friend, Bernadette McClelland, author of The Art of Commercial Conversations, When It's Your Turn to Make a Difference.Get updates on Larry's soon-to-be-released book, Selling From the Heart. Click here.

As we head into year 2 of the Selling From the Heart Podcast, it's time for a manifesto! What does it mean to sell from the heart? Larry Levine and Darrell Amy explore the planks of a manifesto. It's punchy, it's fun, and we think you'll be inspired! We also invite you to contribute to the manifesto. Click here to weigh in on our new LinkedIn Group.

Nobody embodies the spirit of selling from the heart more than Tom Hopkins. We're proud to have Tom as the guest of honor on as we celebrate the one year anniversary episode for the Selling From the Heart Podcast! You'll appreciate his sincerity as he shares nuggets of wisdom for today's sales professionals.Once you hear this episode, we trust you'll be inspired to visit Tom Hopkins International where you'll find all kinds of helpful resources and learn about the upcoming Sales Academy in New Jersey on May 18 and 19. Enjoy!

If you want a full sales funnel, you need a full relationship funnel. Every relationship begins with a conversation. In this episode, Larry Levine and Darrell Amy get practical with street-smart tactics to start great conversations with your prospects. A special shout out to our friend, Bernadette McClelland, author of The Art of Commercial Conversations.

Freshly energized from the sold out Outbound Conference, Larry Levine shares his top five takeaways from speakers like Jeb Blount, Mike Weinberg, and Anthony Iannarino. Here are the top 5 takeaways:Pipe is Life!Don't OvercomplicateRecognize the Importance of StoryBuild a Model Sales WeekSocial is Jet Fuel for OutboundAlso, check out Larry's newest special report: How Sales Teams Can Integrate Social To Grow Net-New Revenue.

How do you set yourself apart? Focus on the things that are unequal! This week, our special guest, Phil Gerbyshak (http://www.philgerbyshak.com/) shares strategies to differentiate yourself by connecting with your values and aligning your behaviors with your values. We'll talk about the power of celebrating behaviors related to these values with our clients, prospects, and teams. 

One of the biggest things sales reps struggle with is differentiating themselves from the sea of competition. This week Darrell Amy and Larry Levine share strategies to differentiate by bringing unique insight and deep understanding. 

Nothing Brings About Success Like Walking Through The Right DoorsThose close to me, who know the real me, know I have no problem asking for help. Asking for help is not a sign of weakness. It is an opportunity to expand your horizons. I'm flabbergasted by the amount of people who simply fail to ask for help.I've made it my mission to educate, engage and excite all those inside the sales world. Sales leaders and their sales teams must stand up, unite and transform how they go to market in a world full of sales sameness.I believe every single sales rep must articulate a strong value proposition and tailor them to different stakeholders. They must be able to devote a tremendous amount of effort to understanding the customer, their needs, their wants, their issues; packaging all of this up by focusing on adding value every step of the way.I spent 27 years inside an extremely old school sales channel, laggard in nature and slow to adopt to modern ways of growing business; the copier channel. I've directed many poi

This week we're joined by Deb Calvert, author of Stop Selling, Start Leading. Did you realize that as a sales rep, you are a leader? Deb shares the parallels between practices of exemplary leaders and practices of high-performing sales reps. You'll be encouraged and challenged--don't miss this episode!