Outperform: The Acceleration Partners Podcast

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.

James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits. Show Notes A formative accident in James’ life that set him on a new career path. How the new habits he developed led him to become an academic All-American in baseball. How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic Habits. Habits James has developed to become a better writer. The five core elements of Atomic Habits – what they are and how they guide readers to shape a new habit or break a bad one. What happens if you get 1% better or worse each day. What habit stacking is and the formula to follow when applying it. Why mastering the art of showing up and doing the first second of work is so vital to creating a new habit. The role environment can play in our habits and behaviors. A bad habit of James’ and what he’s doing to break it.   He

Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running.  His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance. Alex is also an avid runner and was previously a Runner's World columnist and contributing editor at Popular Mechanics.

Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners. He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Show Notes Garrett’s upbringing and how that influenced his values around money and entrepreneurism. Garrett’s first entrepreneurial endeavor. Financial education versus financial advising or planning. Why financial office is so important for entrepreneurs and small business owners. How the Rockefeller family approached their family legacy differently than the Vanderbilt’s. What it means to build a family legacy. The three aspects of building a family legacy. Why it’s so important to build a family legacy. How Garrett and their family created their crest and what’s on it. How wealth-generation concepts can be passed on to future generations without entitlement. A personal

Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.    Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers. Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.   His is also an avid tequila collector and a certified BBQ judge. Show Notes: What the online marketing landscape looked like when Jay got started in the industry. What Jay and his partners got when they sold the Budweiser.com domain name to Anheuser-Busch in 1993. Why Jay decided to build Convince and Convert differently from his past companies. Why influencer marketing is just affiliate marketing wrapped in a different cloak. The big challeng

Yanik Silver, founder of Maverick1000, joined us on Outperform to talk about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100. Maverick1000 is a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, Tim Ferriss, and many others. Yanik also serves on the Constellation board for Virgin Unite, the entrepreneurial foundation of the Virgin Group and Branson family.

Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams. This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix.  Getting others within your organization to grasp this requires both education, perspective and patience. AP account manager, Kari Kallhoff, joined us on Outperform to shed light on this, explain why discord between internal team member and stakeholders tends to arise and offer useful recommendations for how to resolve it.

Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic.  After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth. Show Notes How Jeff got started in ghostwriting and writing for Inc. How Jeff has grown his Inc. column readership to over 20 million. Where he gets his topic ideas for his Inc. articles. Jeff’s “white whale” that he wants to interview for an article. How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it. Myths people have around motivation and where they come from. The process to create moti

This episode is Part Three of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global. Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.   Hear more Outperform podcast episodes (including part 1 & 2!) at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

This episode is Part Two of a three-part Outperform series on “Taking Your Affiliate Program Global.” Here's a breakdown of this 3-part series: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global. Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.   Hear more Outperform podcast episodes (including part 1 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

This episode is Part One of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global. Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.   Hear more Outperform podcast episodes (including part 2 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis.    Show Notes What lead generation means in the world of affiliate marketing. How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share. Benefits of adding CPA publisher partners to an affiliate program. What brands need to do before launching a lead generation program within their affiliate channel. Types of information advertisers can expect to receive from lead gen partners. How advertisers can apply that information to their affiliate program strategy. Some challenges working with lead generation/CPA partners. Different types of lead generation partners. CPA partners who can help advertisers drive leads AND sales. Things to look for when vetting lead generation partners. The key to success when worki

Derek Coburn is our guest on this episode of Outperform. Derek is the co-founder and CEO of CADRE, an “un-networking” community in Washington D.C. that currently supports over 100 CEOs and business leaders. Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working. Insights from Derek: How he went from cold-calling prospects to networking to build his financial advising business. The most common question about networking that he gets asked. Advice he would give to someone who is looking for a new job but hasn’t really developed their network. How to successfully reach out to CEOs if you want them to respond to you. How to approach networking if you’re an introvert. What “Un-networking” means. Networking 3.0 and why that’s where the best networkers focus their time and energy. A networking mistake that he's learned the most from.   Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Our guest, David Burkus, is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to strengthen their networks and build key connections—one based on the science of human behavior, not rote networking advice.  When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s “Top 40 Under 40 Professors Who Inspire.”   About this Episode What’s your “hidden network?” And why is it so important to foster the relationships within it? David Burkus shares the secrets behind networks and successful networking on our Outperform podcast.   Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.  

The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.” At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and became a sales trainer for a billion-dollar global consumer products company. AmyK now serves as the Founder and Intelligence Activist of AmyK International, Inc., an executive development firm focused on leadership development, healthy team cultures, sales and innovative thinking. Clients include AT&T, Expedia, Lockheed Martin, Securian Financial, IBM, Wells Fargo, Walmart, John Paul Mitchell Systems and hundreds more. She travels the world helping senior executives lead and collaborate more effectively. She’s also the author of the Amazon best-

Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning, joins us on this episode of Outperform. The Miracle Morning has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries. What you'll hear from Hal on this episode: Hal’s “humble beginnings” selling Cutco knives. What Hal’s mornings looked like before implementing his SAVERS routine. What happened in the first two months of Hal starting his own morning routines - even though he wasn’t a morning person. Why the morning is the linchpin for the rest of your day. What the morning routine SAVERS are and how Hal arrived at them. How Hal’s wife helped him come up with the name Miracle Morning for his book. What Robert Kiyosaki told Hal about why his Miracle Morning SAVERS are so impactful. What makes Hal’s Miracle Morning books different and unique. How Hal used morning routines in his training and coaching of sales teams.

Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 covert operations specialists on numerous Special Forces-related missions. After leaving active duty, Erik founded The Program in 2008 with the sole purpose of developing better leaders and creating more cohesive teams. As a leadership trainer and coach, Eric and his team work with most of the top college sports teams in the country and well as leading businesses.   What you'll hear on this episode: Eric’s journey to starting The Program and getting it to where it is today. How you prove how good of a team leader and teammate you are. Some things successful people and teams do. Systemic issues with parents these days. Why most parent’s definition of failure is wrong.

On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs.    Show Notes What card-linked offers (CLOs) are and what they do Why CLOs are an exciting partnership opportunity for merchants How specific companies are using card-linked offers and digital coupons Benefits that card-linked partners offer retailers How card-linked offers benefit consumers Some challenges to consider when partnering with card-linked partners 3 specific card-linked partners, why our publisher team is so excited about them and how they are adding incremental value to merchants   Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podca

Our guest on this episode of Outperform is Joey Coleman, founder and Chief Experience Composer of Design Symphony and author of, Never Lose a Customer Again. His bestselling book explains how to simply but intentionally create a customer experience that will generate an army of raving fans who will want to tell everyone about your company. Tune in to this episode to hear: Where Joey got the idea for his First 100 Days program  The realization Joey had that led him on a multi-year journey to look at customer retention and help companies improve their first 100 days with a customer Percentage of companies who will decide to stop doing business with you in the first 100 days Why the first 100 days are so critical to the long-term success of a company Why incentives to sales teams are misaligned with customer retention What customers are “dying for” from company reps they work with How Joey learned about Acceleration Partners and why he decided to feature our company in his book Notable things other companies ar

Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code. Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of Talent and The Secret Race, a book he co-authored with former professional road bicycle racer, Tyler Hamilton. Coyle and Hamilton also won the William Hill Sports Book of the Year Prize in 2012. When he’s not churning out award-winning, best-selling books, he is a contributing editor for Outside Magazine and works as a special advisor to the Cleveland Indians. Show Notes Why Dan switched from wanting to become a doctor to pursuing a career as a writer How writing The Talent Code inspired Dan to write The Culture Code How a tennis ball sent Dan on a journey looking at great cultures around the planet Three signaling behavio