Outperform: The Acceleration Partners Podcast

On this special edition episode, Robert Glazer and Matt Wool, two of AP’s fearless leaders, transparently reflect on a few client, people, and decision-making mistakes they’ve made over the years while growing Acceleration Partners. You'll hear Bob and Matt transparently discuss: How they totally bombed a meeting with a potential client, what that prospect told them, and how they still heed that advice today. Client mistakes they’ve made. Why a business coach called them out for acting “weak.” Business strategy mistakes they've made that resulted in their focus resembling a strobe light rather than a laser beam. You'll also hear what they learned from these mistakes and how they moved forward from them. Visit www.AccelerationPartners.com to learn more about our company, culture, the clients we serve.

What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution?  If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode!  Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer.  Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology solution for the affiliate industry. Todd has extensive expertise in software as a service solutions and the role they play in affiliate marketing. He was also a co-founder of Commission Junction, one of the first affiliate networks. Bob Glazer is Acceleration Partners' Founder and Managing Director. He's a prominent leader in the affiliate industry, having worked with the world's leading brands. He too has unique perspectives to offer about affiliate networks, SaaS platforms, and their role in the future of the af

On this 8th Outperform podcast episode, we discuss transparency in the workplace, what it looks like, and why it matters. Speaking to this topic is Emily Tetto, Acceleration Partners' Director of Talent and Culture.  If you care about creating an open, transparent, high-performing culture within your organization, this episode is a must-listen. In addition to talking about why transparency in the workplace matters, we also discuss: What transparency can look like in a remote work culture vs an office culture Why some organizations are hesitant to be transparent Potential downsides to workplace transparency How transparency can benefit an organization What companies can do to be more transparent You can also learn more about our transparent, remote work culture at http://www.accelerationpartners.com/company.   

The Visionary role and the Integrator role are essential in any organization. But why? Who says? And who should be in these roles? In this special Outperform podcast episode, which we're calling “Truth, Transparency, and ‘Tails",  Bob Glazer (AP’s founder and managing director) and Matt Wool (AP's general manager) answer these very questions - and quite a few more - while sipping a cocktail.  On our “Truth, Transparency, and Tails” episodes, Bob and Matt open up the AP kimono by transparently tackling tough business topics (hence why there's a cocktail involved).  On this particular episode, you'll get insight into: Why roles of Visionary and Integrator are essential to an organization’s success – no matter the size What Bob and Matt are drinking Why these roles often have tension/ are at odds with one another  Challenges companies face when they either only have a Visionary or only have an Integrator Learn more about Acceleration Partners, our company culture, and the services we offer the world's leadin

What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff. In this podcast we discuss: • What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are like Chianti Classico • The issues performance partnerships solve / how they benefit companies • What should companies look for in performance partners • How to find performance partners In addition to listening to this episode, which explains Performance Partnerships in great detail, we also have some helpful resources related to this topic on our AP blog: - Blog post - http://www.accelerationpartners.com/blog/how-we-define-performance-partnerships/ - Bob's Performance Partnerships book page - http://www.accelerationpartners.com/p

On this short and sweet episode (8 min, 45 sec), AP’s Director of Talent and Culture, Emily Tetto, discusses AP’s philosophy for hiring for day one and then promoting when ready. From our perspective, this information is helpful for: • Existing and prospective AP clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time. Before we bring on an account manager to oversee a program, we ensure they have the experience and know-how to properly manage a performance-based program. If they don’t, but have strong digital marketing skill sets, we thoroughly train them before placing them in an account management role. • Potential AP team members. As the performance marketing industry continues to grow, the demand for quality account managers who have a broad understanding of the industry and experience in several digital channels is also growing. Rapidly. This is why one of our biggest initiatives a

On this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD." Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work with a client so that their affiliate program can reach it's full potential.  In this episode, you'll learn: The difference between an in-house affiliate team and an affiliate management agency.  The typical role each entity plays (in-house and agency). Why a company with an in-house affiliate team would want or need to work with an agency. Misconceptions about managing an affiliate program. Common struggles that an in-house team has when working with an affiliate management agency. Best practices for agencies working with

There are a LOT of changes taking place in the performance marketing space.  Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners. In this episode you'll learn about: • What's driving these changes in the performance marketing industry • The shifting role of the affiliate network • Mega affiliates explained • Alternatives to the performance fee model • Mobile in the performance marketing space • Types of Performance Partners™ • How the Russian mob is making millions from programmatic advertising • Attribution • What changes performance marketers can expect to see in 2017 and beyond   If you do any kind of performance marketing - affiliate marketing, paid marketing, search engine optimization, influencer marketing, etc. - you'll definitely want to hear this episode. It could change the way you conduct and think about your marketing.  

Who doesn't love the idea of working full-time with a company, from home, in your PJs?  If that picture strikes a cord, then this podcast episode is for you. Hear from Emily Tetto, the Director of Talent & Culture at Acceleration Partners, about: What it means to work remotely. Questions you should ask yourself before seeking a position at a company with a remote work environment. Questions you should ask a potential employer to ensure it's a legit remote position (i.e. with salary, benefits, etc.). Common misconceptions about working remotely. How and where to find job listings for companies who have a remote work environment (either part-time or full-time positions). Resources and ideas for how keep your current job and turn it into a remote position. Where remote work is headed in 2017 and beyond?     

On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development. She explains: What publisher development is. What publishers do and why they are so important to a performance marketing program. The role that a publisher development team plays to help brands grow their business. Where publisher development is headed in the next few years and how it's evolving.  For anyone with a performance marketing or influencer marketing program, this episode will give you unique insights about how to make the most of your publisher relationships in 2017 and beyond.