Makingchips | Equipping Manufacturing Leaders

Are you losing money before the job even hits the floor? If your quotes are based on outdated spreadsheets, rough guesses, or a “that’s what we’ve always charged” mindset, you might be setting your shop up to fail—before the first chip falls. In this episode of the Machine Shop MBA series, we tackle one of the most common (and costly) problems in manufacturing: bad quoting. Mike shares lessons from five shop acquisitions—each one quoting the wrong way. Paul lays out a clear framework for cost modeling, from flat-rate estimating to activity-based precision. And Nick brings it all home with real-world strategies for walking away from unprofitable jobs and quoting with confidence. You’ll learn how to: Break down your true cost per hour (and why most shops get it wrong) Quote faster and win better work Tie quoting to sales strategy and customer fit Eliminate jobs that quietly kill your margin Because quoting isn’t just a math problem. It’s a leadership decision—and the future of your shop depends on getting it

Before you spend a dime on advertising—or hire a marketing agency—you need to answer one foundational question: Who exactly are you trying to reach?  In this episode of the Machine Shop MBA series, Nick, Mike, and Paul sit down with Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, to break down the strategy behind smart marketing for job shops. Joe makes one thing clear from the jump: marketing isn’t just sales turned up louder. Instead, it’s about building trust before the buying conversation even starts. That means identifying your ideal customer profile (ICP), understanding their pain points, and crafting messages that speak directly to them—so when they’re triggered to buy, they already know who you are. The conversation dives into the practical side of marketing strategy: defining your total addressable market, publishing your ICP, understanding buyer personas, and turning a few high-quality content pieces into lead-generating machines. Joe also shares real-world ti

This might be one of the most important conversations we’ve had in the Machine Shop MBA series—because we’re unpacking a mindset that quietly limits the growth potential of so many shops: the “cashier model.” We’ve seen it time and time again—shops waiting at the counter for purchase orders to roll in, instead of actively building relationships, solving problems, and driving new revenue. That model might work for a while, but over time it leads to stagnation. That’s why we brought in Mike Fritz, a fellow host and the mind behind Machine Shop Growth, to break down exactly why shops get stuck—and how to break out of it. Together, we explore the three customer types every shop must understand: current, dormant, and new. We share how we approach each one, the psychology behind why they buy, and the specific tactics we’ve used to unlock more value from the accounts we already have—while building smart pathways to growth. If you’ve ever looked at your sales numbers and wondered why things aren’t growing the way the

When you're launching or scaling a machine shop, it’s easy to think of software as a cost—something you "have to have" just to get by. But what if your tech stack could become your sharpest competitive edge?  In this episode of the Machine Shop MBA series, we are joined by returning guest and digital strategy expert Bryce Barnes to unpack why your software decisions might matter more than your next CNC machine purchase. They explore how an intentional, integrated digital backbone isn’t just for managing data—it’s about accelerating sales, boosting throughput, and future-proofing your shop. We share our own journeys with building digital infrastructure from scratch, transitioning off spreadsheets, and how we now see our systems as a key part of our brand. The reality is, when your systems are dialed in, they don’t just save time—they win work. We’ve seen it ourselves: customers are more confident, audits are smoother, and top talent is easier to attract when you run a modern, connected operation. We break down

What happens when a young marketer decides to stop chasing every client and instead zeroes in on one industry? You get Gorilla 76—a leading agency that’s spent nearly two decades helping B2B manufacturers connect, grow, and lead. In this special episode of MakingChips, the team sits down with Joe Sullivan, co-founder of Gorilla 76 and host of three powerhouse podcasts, to officially welcome him into the MakingChips Network. Joe opens up about the early missteps of trying to be everything to everyone—and how discovering a niche in mid-size manufacturers changed the game. The conversation touches on everything from how content marketing builds trust, to why ditching a break-even product line can be the smartest growth move you’ll ever make. Along the way, the hosts reflect on their own decisions to niche down, double down, and expand the MakingChips mission. But this episode isn’t just a reunion. It’s a launchpad. Joe and the team announce the addition of “The Manufacturing Executive,” “The Manufacturing Market

What if every trade show, manufacturing podcast, and business resource you needed was just a few clicks away? That’s the vision behind The Home of MFG, a new online hub created by Chris Stevens—a manufacturing leader who got tired of fragmented information and decided to build a centralized, open-access platform for the industry. In this episode, we dig into Chris’s journey from sweeping shop floors to launching an ambitious initiative aimed at organizing the chaos of manufacturing content. We talk candidly about how hard it’s been to simply find the right events to attend or shows to listen to, and why the current landscape of Google searches and paywalls just isn’t cutting it. Chris shares the origin story behind The Home of MFG, his growing database of over 40 podcasts and hundreds of events, and how he’s turning feedback into new features, filters, and community-powered tools. From free templates to a future podcast of his own, Chris isn’t just curating content—he’s building a digital ecosystem that bring

If inspection is the bottleneck in your shop, you’re not alone—and this episode might just be your blueprint for breaking through it. We sat down with the team behind MAESTRO, the latest release from Hexagon’s Manufacturing Intelligence division, to explore how a complete reinvention of the coordinate measuring machine (CMM) is shifting quality control from a necessary evil to a productivity enabler. MAESTRO isn’t just faster or sleeker—it’s smarter. Built from the ground up with the realities of today’s shops in mind, it tackles challenges like workforce shortages, inconsistent programming skills, and disconnected systems. With Shawn Thelen and Jörg Deller from Hexagon joining us, we get into how this all-digital, automation-ready CMM uses no-code software, digital twins, and smart integration to become a seamless part of the production process. We loved hearing how Hexagon developed five key user personas to design MAESTRO for real people—not just ideal conditions. Whether you’re a seasoned metrologist or a

If you’re in the trenches of manufacturing like we are—running a shop, growing a business, or even dreaming of starting your own—this episode is going to hit home. We’re diving deep into the real challenges and choices that come with equipping a machine shop. It’s not just about what machine to buy; it’s about how to make smart, future-proof decisions that keep your business agile and competitive.  We walk through what it really takes to get started, from the very first piece of equipment to building an infrastructure that can handle growth. It’s a real-world conversation on budgets, strategy, and how to stretch your dollar without cutting corners that matter. We talk openly about our own experiences—the good, the bad, and the costly. Whether it’s figuring out if we should buy new or used, or realizing after the fact that we didn’t budget for tooling, coolant, or the right chip conveyor, we’ve made the mistakes so you don’t have to.  We even get into the nitty-gritty of power and air requirements, something t

Dreaming of owning your own machine shop but hitting a wall when it comes to the money? You’re not alone—and you’re definitely not out of options. In this episode of MakingChips’ Machine Shop MBA series, host Mike Payne sits down with Jon Hughes, Principal and CFO Consultant at CliftonLarsonAllen (CLA), to unpack what it really takes to fund a manufacturing business in today’s economy. Too many would-be shop owners assume they need a mountain of cash sitting in the bank before they can even begin. But what if we told you that buying an existing shop—yes, even one with tired machines and outdated systems—could actually be less risky than starting from scratch? What if seller financing, SBA loans, or creative capital stacks could unlock the dream faster than you thought? This isn’t just about borrowing money—it’s about funding your future wisely. From assessing your own personal runway to building a mixed financing strategy that includes banks, lines of credit, equipment lenders, and even friends and family, th

Most small manufacturers don’t realize they’re being quietly supported by one of the most impactful public-private partnerships in the country. The Manufacturing Extension Partnership (MEP) has long been the hidden backbone behind training programs, grant facilitation, process improvements, and critical tech upgrades for shops across the U.S. But recent Federal decisions to defund these programs—without clear communication or reasoning—have sparked confusion and alarm among industry insiders. In this episode, a passionate roundtable of manufacturers and advocates reveals just how deeply the MEPs have shaped their businesses, supported workforce development, and opened doors to opportunity they couldn’t have accessed alone. From AR-integrated quoting tools to automation investment guidance, these stories show a clear economic impact that extends far beyond individual shops—right into the health of local communities and the national manufacturing strategy. If you're just hearing about MEPs now, you're not alone

Most people who dream of launching a manufacturing business obsess over machines, processes, and parts. But here’s the thing: that dream can die before a single spindle turns—if you miss a few less-glamorous (but absolutely critical) steps on the front end. Legal structure? Tax setup? Insurance? Naming your shop? These early decisions carry more weight than most first-timers realize. In this episode of MakingChips, we pick up where part one left off and get granular with the real-life process of starting your shop the right way. Guests Brad Boettcher and Nick Vargosko of CLA return to walk us through the practical decisions you’ll face—how to choose (and register) your business entity, why the wrong name could haunt you, what documents you actually need before making parts, and how to build a business that’s ready for growth, not just survival. If you’ve ever thought “I’ll figure that stuff out later,” you’ll want to hear the cautionary tales in this episode—plus the steps that will keep you out of trouble, o

In this episode of the Machine Shop MBA series, we go beyond vision boards and get into the meat and potatoes of launching your shop legally—with the right entity type and structure to support your short and long-term goals. Whether you’re looking to stay solo, bring on partners, or position for future investment or acquisition, your business formation choice can be the foundation—or the friction—of your growth.  In this episode, the team dives deep into the critical, yet often overlooked, process of legally forming a manufacturing business. The hosts, alongside experts Nick Vargosko and Brad Boettcher from CliftonLarsonAllen, break down the most important steps in choosing the right legal entity, from sole proprietorship to S-corporation and LLCs. They also touch on how these decisions will impact your long-term goals, including potential exits and tax benefits. Why does the structure of your business matter? It’s all about protecting your personal assets, optimizing your tax strategy, and setting your busin

In this episode of MakingChips, we dive into the entrepreneurial mindset, drawing inspiration from three of the most influential figures in modern business: Titan Gilroy, Elon Musk, and Steve Jobs.  Through clips from these legendary leaders, we explore the grit, vision, and resilience required to launch and grow a business in the challenging world of manufacturing. As we share our experiences and reflect on the realities of entrepreneurship, you’ll gain a firsthand look at the mindset necessary to succeed—if you dare to take the plunge.  This episode is essential for anyone considering starting their own shop or those who want to understand the raw, unfiltered truth behind the entrepreneurial journey. The discussion isn’t just motivational; it’s practical, offering insights into what it takes to thrive in an industry where failure is common, but resilience and a solid vision can make all the difference.  From Titan’s relentless drive to Elon Musk’s brutal honesty about the pain of entrepreneurship, and Jobs’

What if you could measure your shop's success against the industry’s best—and discover exactly where you can improve? In this episode, we’re launching a groundbreaking new series with Modern Machine Shop to help you do just that. We’re joined by Brent Donaldson, who walks us through the powerful Top Shops program—a game-changing benchmarking tool that reveals everything from machine utilization to employee engagement. The Top Shops survey isn’t just another tool; it’s a blueprint for success. By comparing your shop to the industry’s top performers, you’ll uncover where you’re excelling and, just as importantly, where you can level up. The data is real, actionable, and tailored to your shop’s unique performance. This series will equip you with the insights and strategies needed to push your shop to the top. We dive deep into the key performance indicators (KPIs) that distinguish high-performing shops from the rest. Whether it’s tracking financial metrics like profit margins and revenue per employee, or operati

Ever wonder why some machine shops experience rapid, exponential growth while others hit a ceiling?  In this episode of MakingChips, we dive into the strategies behind this growth with Kirk Phelps and Mike Fritz—two seasoned veterans in the machine shop industry who have cracked the code on scaling businesses. With a focus on mergers and acquisitions (M&A), they’ve successfully expanded their operations, acquiring multiple shops and driving growth in ways that many shop owners overlook. Kirk and Mike share their proven approach to growth, where strategic acquisitions are just the beginning. They dive into the importance of cultivating a growth culture that influences every facet of the business—sales, marketing, leadership, and operations. This mindset shift is crucial for shops looking to not only increase revenue but also improve efficiency and team empowerment. What makes this episode even more exciting is that Kirk and Mike are bringing their expertise to the MakingChips family! Their new podcast, Mac

In this episode of MakingChips, we dive into the world of artificial intelligence (AI) and how it is revolutionizing the manufacturing industry. Special guest Bryce Barnes, a manufacturing AI consultant, shares his expertise and insights on how AI is transforming both the shop floor and business operations.  As a former mechanical engineer turned AI specialist, Bryce explains how manufacturers can leverage technology, such as machine learning and AI-driven CAM solutions, to increase efficiency and reduce costs. The conversation uncovers practical, real-world applications of AI, from CNC programming assistance to streamlining back-office tasks like quoting and project management. Bryce also brings his unique perspective as someone who grew up in manufacturing, now guiding companies through the complexities of implementing AI in a practical way. This episode offers valuable insights into how AI can help manufacturers, especially smaller shops, optimize their processes. Bryce discusses the potential of AI to ass

In this episode of MakingChips, we take a deep-dive into the complexities of cybersecurity requirements for manufacturers working with the Department of Defense (DoD) with expert Jacob Horne.  Jacob, the Chief Cybersecurity Evangelist at Summit 7, brings a wealth of knowledge to the conversation, especially as it relates to the Cybersecurity Maturity Model Certification (CMMC). His deep dive into the CMMC program offers invaluable insights for manufacturers navigating the rapidly changing landscape of DoD regulations. Jacob takes us through the origins and evolution of CMMC, explaining how its implementation is designed to ensure defense contractors meet stringent cybersecurity standards to protect sensitive data.  He clarifies the importance of CMMC certification for manufacturers who supply to the DoD, breaking down how companies can prepare for the upcoming requirements. This is a crucial discussion for anyone in the manufacturing sector who plans to continue or start working with the DoD. Why should you l

We’re always looking for ways to build greater awareness of manufacturing, and we believe the conversation needs to start at an earlier age. That’s why we’re excited to speak with people like Michael (Mike) Nager, who shares our passion for bridging the gap. Mike is a passionate advocate for raising awareness about manufacturing through children’s literature. As a long-time industry professional, Mike saw a gap in how manufacturing is presented to younger generations. In response, he created engaging, educational books that introduce kids to the exciting world of manufacturing, from automation to smart technologies. Mike discusses how his books are designed to spark curiosity and inspire future manufacturers by making complex topics accessible, colorful, and fun. He shares why it’s essential for kids, parents, and educators to see manufacturing as an exciting and vital part of our daily lives. We also dive into the challenges of simplifying manufacturing concepts, the positive feedback Mike has received from

The biggest problem in manufacturing today? Finding and retaining the right talent. Labor shortages aren’t just about filling positions; it’s about finding people who will truly thrive in your company culture and help drive long-term growth. But how do you accomplish that?  Trevor O'Malley and Myles Rickerd bring a fresh perspective to talent acquisition that is tailored specifically to the needs of manufacturers—and we’re teaming up with them. In this episode, we're excited to introduce Hire MFG Leaders, our new service designed to directly address this challenge.  Gone are the days of sifting through stacks of irrelevant resumes and hoping something sticks. We’ll help you find the right person the first time. This episode will give you a sneak peek at how we’re redefining the hiring process—making it more effective, streamlined, and tailored to manufacturing needs. Whether you need engineers, machinists, or leadership, Hire MFG Leaders will help you connect with top candidates—even those who aren’t actively

In manufacturing, speed matters—especially when it comes to quoting. If you can’t turn around quotes quickly and accurately, your customers will move on to someone who can. But should you leverage AI, like ChatGPT, to make the quoting process easier?  In this episode of MakingChips, we’re tackling a hot topic: the risks and limitations of using large language models for estimating and quoting.  Jason Ray, the co-founder and CEO of Paperless Parts, joins us to break down why these AI tools might not be the magic solution some shops hope for. From data security concerns to unpredictable costs and AI hallucinations that could lead to costly mistakes, we’ll explain why trusting a general-purpose AI with your quoting process might be more of a liability than a benefit. Instead, we’ll explore a smarter approach—one that enhances human expertise rather than replacing it. If you care about accuracy, efficiency, and protecting your customers' data, you don’t want to miss this conversation. Because if you’re not quotin