Breakthrough Pt Marketing Podcast With Chad Madden

Dr. Kevin Christie, the Evidence-Informed Sports Chiropractor, on: Preventing practice overwhelm, modern chiropractic marketing & mastery, positive margins, and practice longevity.

This episode is a recorded webinar. Earlier this year, Chad sold a portion of his practice. In this episode, he shares how he prepared for a sell, including the primary planning tool he used to align his team. He shares his practice's growth story and the key strategies that helped grow his practice value. You can access the full webinar recording with slides here: https://info.getbreakthrough.com/selling-in-5-years-replay-typage-wbn

In this episode, Chad speaks with Dr. Ed Osburn, The Chiropractic Philanthropist. Dr. Ed helps practice owners grow their business through innovative online marketing strategies. He also works with owners who want to take a portion of their business online, through virtual lifestyle coaching, podcasting and other avenues. In this episode, Dr. Ed and Chad talk about the latest trends in marketing your practice online and how you can have a more meaningful impact in your community. Get in touch with Dr. Ed at the following links: The Chiropractic Philanthropist: https://thechiropracticphilanthropist.com/ The Chiropractic Philanthropist Podcast: https://thechiropracticphilanthropist.com/podcasts/ Dr. Ed Osburn: https://www.dredosburn.com/ Men of Iron: https://menofiron.org/

In this episode, you’ll hear a recording of an Inside Circle call with special guest Danny Kerr. Danny Kerr of Breakthrough Academy (no relation to the Breakthrough company I founded) is a leading business expert who helps business owners lead teams. He has an amazing story about how he transformed his life, but in this call he talks about situational leadership. For most of that are clinicians, we aren’t trained in business and we have to go back and learn business and management skills. One of those critical skills is situational leadership. Most of us as clinicians use I told you so management. The mental error we have as a manager lies in not utilizing situational leadership and meeting our staff members exactly where they are. If we don’t understand the principles of situational leadership, we can quickly drive our practices off a cliff and get ourselves in trouble. When I learned about this, we implemented it immediately in my practice and were able to accelerate the development of our key sta

This episode is a replay of a webinar recorded in March. Chad teams up with Marketing Director Tyson Wigfall to uncover opportunities to gain more consistent patient visits by up-leveling email marketing and two-way texting practices. In this episode you'll learn: -Common pitfalls practice owners make when it comes to these tools -How to get better results from email -Best practices for two-way texting -How you can integrate email and text to get more out of your campaigns

This episode is a recording of a webinar hosted by Chad and Daniel Mina of Breakthrough. They discuss a common phenomenon that occurs in the world of private practice: When marketing doesn't work, practice owners are quick to blame the marketing channels themselves. What some practice owners often overlook is whether their lead funnel is working is as it should. As a result, many would-be patients are following through the cracks, and money spent generating leads gets wasted. In this episode, you'll learn: -What your staff needs to know before following up on a lead -How to coach your staff and create accountability -The one word you should never say in a follow-up call (And what you should say instead If you're ready to take control of your practice growth, you may be a good fit for Breakthrough's all-in-one marketing system. We are offering our podcast listeners a $50 gift card when you attend a demo. Sign up at getbreakthrough.com/podcastoffer.

The CoFounders of Breakthrough, Chad Madden and Carl Mattiola get together to talk about how the most successful practice owners today are getting more patients with less effort. In this recorded webinar, Carl and Chad cover: -The all-too-familiar rollercoaster scenario of monthly highs and lows in patient volume...why this happens and what gets in the way of consistent patient volume -3 of the biggest challenges in private practice and quick wins to combat them -Why they're so excited about the future of Patient Demand and what's becoming possible in the world of private practice marketing How would you like to attract more patients with less time and money? Visit getbreakthrough.com/podcastoffer to schedule a consultation with Breakthrough and get a $50 gift card when you attend.

Chad talks with Seattle-based practice owner, Ben Wobker. Ben shares his experience prioritizing work-life balance in a growing practice. He talks through his experience ending a major insurance contract and how it has impacted his practice. (He wishes he had done it years ago!) They also chat about what's new in Google ads and what a new payment model for PTs could look like.

In this episode, Physical Therapist and Practice Owner Dr. Jennifer Ratner shares insights from her rapid practice growth. Dr. Ratner opened up her practice in Fort Worth, Texas in November 2018. Since then, her practice has grown by leaps and bounds and today she has a total of 20 employees in 6,400 square feet. You'll hear about all the twists and turns of Dr. Ratner's practice growth journey and learn what she would do differently as well as what are her keys to success. Looking for more practice growth resources? Visit www.getbreakthrough.com/resources for handbooks, online trainings, cheat sheets and more.

In one of our best episodes yet, Dr. Jeff Langmaid (The Evidence Based Chiropractor)shares his philosophy on marketing, revenue growth and practice management. We discuss the problem with discounts and vouchers. Dr. Jeff shares the key to his marketing success and we talk about how marketing is an opportunity to teach, educate, and connect. And how to get consistent with it. Dr. Jeff also shares 3 primary ways practices can create monthly recurring revenue. Want to hear more from Dr. Jeff Langmaid? Check out his blog and podcast: Blog: https://blog.thesmartchiropractor.com Podcast: https://podcasts.apple.com/us/podcast/the-evidence-based-chiropractor-chiropractic/id1061477376

Today's guest is Dr. Don Pelto, the first ever Podiatrist on the Grow Your Practice Podcast! In addition to running his own podiatry practice, Dr. Don educates on practice management and marketing via his YouTube channel, podcast, and Practice Mastery course. One of the key topics we talk about in this episode is the power of patient education. How creating educational content for patients attracts new patients and increases patient loyalty. To hear more from Dr. Don, check out the links below: Website - www.podiatrypracticemastery.com YouTube -https://www.youtube.com/channel/UCUxwOcZdGBuqqFUazUbGyMQ Podcast - Podiatry Practice Mastery - https://podcasts.apple.com/us/podcast/don-pelto-podiatry-practice-mastery/id1547906476

As you’re navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it's good to know about the most effective technologies and systems that can be implemented quickly to grow revenue. In this panel discussion, you’ll hear from other PT owners about their experience with two systems: Breakthrough's Patient Demand System and DJO's LightForce Therapy Lasers. The key aim of both systems is increasing revenue for your practice, while helping you help more people. Today's guests: -Dr. Anthony L. Cere, PT, DPT, MSE, MTC, Owner, Kinetix Physical Therapy, P.A. -Brandi Labhart, Physical Therapy Manager, Advanced Rehabilitation, Inc. -Mark Callanen, Director, Clinical Education and Marketing, DJO Recovery Sciences

In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising. Looking for more practice growth resources? Visit getbreakthrough.com/resources.

Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.

In less than 5 years, Chad increased the value of his practice from $4M to more than $10M. In this episode, he shares what he learned on his journey, as well as the strategies and systems that led to massive practice growth. If you're planning to exit in the next 5 - 20 years, you need to know how to grow the value of your practice. In this episode, Chad shares the 15 determinants of practice value and gives the magic formula for calculating the value of your practice. Interested in learning more about the strategies and systems Chad used? Visit getbreakthrough.com/podcastoffer for a demo of the Breakthrough platform. Breakthrough's system employs the exact strategies Chad uses in his practice every day.

Special guest Lauren Masi, Owner of Lafayette Physical Therapy, opened a second clinic location this year. In this episode, Lauren discusses her learnings from growing and expanding her practice. She shares her strategies around hiring and how to fill a new hire's schedule. Plus, Lauren goes into detail about the specific marketing tactics that work best for her practice to generate consistent patient demand. Interested in using some of the same patient demand strategies that have contributed to Lauren's success? Visit getbreakthrough.com/podcastoffer for a consultation with Breakthrough. As a podcast listener, you'll get a $50 Amazon gift card when you attend the consultation.

Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply. Want to learn more from BCMS? Head to bcmscomp.com. For free practice growth resources, visit getbreakthrough.com/resources.

In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success. Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.

In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical. Highlights: [05:41] The State of Hiring in 2022 [11:44] Common Hiring Mistakes That May Be Getting In Your Way [17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/) [18:40] Sourcing to attract the right candidates for your open position [25:09] Screening out who should move on and asking the right questions [41:29] Building an interview process that helps you ensure values alignment Visit getbreakthrough.com/resources for more private practice owner resources on hiring, marketing and financial planning.

Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.