What You Will Learn

Crushing It - by Gary Vaynerchuk 'How great entrepreneurs build their businesses and influence - and how you can, too'   After reading and reviewing Gary's first book, Crush It!, we were eagerly awaiting the follow up. Crushing It goes deeper into the eight essential components that are required to build a great business as an influencer, and then dives deep into all of the current hot platforms you should be spreading content on.   Grab a copy of the book here: https://www.bookdepository.com/Crushing-It-Gary-Vaynerchuk/9780062845023/?a_aid=adamsbooks Become a patron to get special bonus episodes: https://www.patreon.com/whatyouwilllearn  See acast.com/privacy for privacy and opt-out information.

Michael Shermer is the founder of the Skeptic Society, which boasts over 55,000 members today. He is also the editor-in-chief of Skeptic Magazine.  Skepticism means viewing the world through a rational eye, always looking for scientific evidence to support or refute new claims, and always beginning with the null hypothesis (assuming it's false and putting the onus on the claimant to prove that it's true). In this episode, we talk a little bit about the philosophies of being a skeptic, we talk about conspiracy theories, and we talk about Michael's brand new book 'Heavens On Earth', which took a look at the scientific evidence of the afterlife, heaven, utopia and so on.    Check out Michael here: http://michaelshermer.com/  Check out Skeptic magazine here: http://skeptic.com/   See acast.com/privacy for privacy and opt-out information.

Skeptic - by Michael Shermer 'Viewing the world with a rational eye'   This book is a taste of what it means to be a 'skeptic'. Put simply, it means not believing everything you see, hear or read. It means putting all new claims through a series of questions and examinations in order to find the truth, not just the opinions of fringe thinkers.  The book covers a whole bunch of short essays on a wide range of ideas - out of the hundred or so in the book, we pick our favourites three or four each to discuss and talk about the approach you should take for viewing the world as a 'skeptic'.   Join our new facebook discussion group to see Adam Jones's favourite video: www.facebook.com/groups/whatyouwilllearn/  See acast.com/privacy for privacy and opt-out information.

So Good They Can't Ignore You - by Cal Newport 'Why skills trump passion in the quest for work you love'   This book is a real-world look at career progression and getting the most out of your working life. Newport argues that 'follow your dreams' is almost always bad advice, and in many cases, it's actually dangerous.   Rule #1 - Don't Follow Your Passion Rule #2 - Be So Good They Can't Ignore You Rule #3 - Turn Down A Promotion Rule #4 - Think Small, Act Big   Grab a copy of the book here: https://www.bookdepository.com/So-Good-They-Cant-Ignore-You-Cal-Newport/9781455528042/?a_aid=adamsbooks Get the book summary we wrote here: www.whatyouwilllearn.com/summary   See acast.com/privacy for privacy and opt-out information.

Crossing The Chasm - by Geoffrey Moore 'Marketing and Selling disruptive products to mainstream customers'   If you want to build a new multi-million-dollar disruptive technology, your first step should be to read this book. Moore breaks down the market according to their psychographics into: innovators, early adopters, early majority, late majority, laggards. Many new technologies can appeal to innovators and even to early adopters, but the 'chasm', where all the dead bodies lie of crushed hopes and dreams, is when companies try to cross over to the early majority. If you're building a business, its something you need to understand.   Grab a copy here: https://www.bookdepository.com/Crossing-the-Chasm-3rd-Edition-Geoffrey-A-Moore/9780062292988/?a_aid=adamsbooks   Become one of OUR innovators: www.patreon.com/whatyouwilllearn  See acast.com/privacy for privacy and opt-out information.

Greg McKeown is the author of the book 'Essentialism'.  In this episode, we talk about:  - The 'Busy' Bubble  - Elon Musk's 'First Principles Thinking'  - How we can be less 'busy' but more productive  - How employees can apply the principles of Essentialism even if they're not the boss  - And much more.   Check Greg out at https://gregmckeown.com/ Become an Insider for more exclusive content at https://www.patreon.com/whatyouwilllearn  See acast.com/privacy for privacy and opt-out information.

Essentialism - by Greg McKeown 'The Disciplined Pursuit of Less'   Why are people so 'busy'? Why do people feel like it's a badge of honour to have a calendar full of meetings? It's important that there is a MASSIVE difference between 'activity' and 'productivity' - just because someone tells you they're so busy, doesn't necessarily mean they're actually achieving anything.  Centred around the German maxim weniger aber besser, 'less but better', Essentialism is all about finding what is truly essential and cutting away everything that is not. It's about doing less, but achieving more.   Grab a copy of the book: https://www.bookdepository.com/Essentialism-Greg-McKeown/9780804137386/?a_aid=adamsbooks Join our new facebook group to learn more cool stuff: https://www.facebook.com/groups/whatyouwilllearn/  See acast.com/privacy for privacy and opt-out information.

We spoke to Dan Heath, one half of the Heath Brothers, who wrote two books we read and loved (Switch & The Power of Moments), as well as Made to Stick and Decisive which we are yet to read (but certainly will soon!).  Aside from being a fan of our post-episode songs (one of the very few people who didn't skip the song), Dan drops some awesome stories that we didn't get to tell during our own recap of The Power of Moments.  We love their books, we love them, and we can't wait to read whatever comes next! Check them our at: www.heathbrothers.com   See acast.com/privacy for privacy and opt-out information.

The Power of Moments - by Chip & Dan Heath 'Why certain experiences have extraordinary impact'   Chip & Dan have done it again! We read and reviewed their book 'Switch' back in 2017 and it was phenomenal. Now, we've had a crack at their latest book 'The Power of Moments' and they're delivering the goods. Have you ever wondered why some experiences stand out in your memory much more strongly that others? The Heath Brothers have cracked the code: Elevation, Insight, Pride, Connection.   Grab a copy of the book here: https://www.bookdepository.com/The-Power-of-Moments-Chip-Heath-Dan-Heath/9780593079263/?a_aid=adamsbooks Join our brand new facebook group here to talk about cool things beyond the books: www.facebook.com/groups/whatyouwilllearn/ Become an 'Insider' and get bonus content and join our monthly book club: www.patreon.com/whatyouwilllearn  See acast.com/privacy for privacy and opt-out information.

We spoke to Kevin Kelly, author of The Inevitable, to find out all of te thing that are coming in the next three decades. KK describes the '12 technological forces' that will shape our future, and we spent the first half of the interview talking about all things tech. Towards the second half of the interview, we transitioned to talking about the 'obligation' we have to do something great with our lives and how we can achieve more. A really interesting discussion with a really interesting guy - Tim Ferriss constantly refers to Kevin as the most interesting man in the world.  Check out Kevin's blog: www.kk.org Join his weekly email list, Recomendo: http://recomendo.com/  Grab a copy of The Inevitable: https://www.bookdepository.com/Inevitable-Kevin-Kelly/9780525428084/?a_aid=adamsbooks  See acast.com/privacy for privacy and opt-out information.

The Inevitable - by Kevin Kelly 'Understanding The 12 Forces That Will Shape Our Future'   This is the second time we're reading and reviewing 'The Inevitable', because we're super excited to be speaking with the great Kevin Kelly during the week. This book takes a lot at the next 30 years and what new technologies and other changes are coming our way. Kelly describes how these changes will affect the way we live and interact with the world. VR sex anyone?   Get prepared to take advantage of these changes by grabbing the book here: https://www.bookdepository.com/Inevitable-Kevin-Kelly/9780525428084/?a_aid=adamsbooks Become an 'Insider' and join our new Book Club: http://whatyouwilllearn.com/insiders/    See acast.com/privacy for privacy and opt-out information.

We headed to Dr Karl's place and had one of the most fascinating conversations of our lives. Probably the smartest and most curious dude we've ever met, Karl certainly taught us a thing or two. We covered:  - the downside of Adam Jones quitting coffee  - Life beyond Earth  - Space Travel  - Climate Change  - And how to more broadly save the world. Dr Karl is an absolute legend and is making science accessible and enjoying for everyone. Check him out: http://drkarl.com/    See acast.com/privacy for privacy and opt-out information.

Karl, The Universe and Everything - by Dr Karl Kruszelnicki   Doctor Karl is one of Australia's most recognisable faces and has been popularising science for decades. He's a TV personality, radio presenter, podcast host and author. This is his 43rd book (woah!). He dives into topics such as: Sexist Air-Conditioning Poo velocity Earworms Lightning and Power Solar Energy Marijuana and Life Beyond Earth   Check him out! http://drkarl.com/ Remember to enter our competition to win all 48 books we read and review in Season 2: www.whatyouwilllearn.com/contest  See acast.com/privacy for privacy and opt-out information.

Would you like a free 25-page summary of 'The Effective Executive'? Head to http://whatyouwilllearn.com/summary/ and we'll email it to you.   The Effective Executive - by Peter Drucker 'The Definitive Guide to Getting the Right Things Done'   A new favourite of ours. It was written in 1967, so the world is very different today, but the principles in this book still hold strong. Simple ideas presented in this book can have a substantial impact on your effectiveness, like focusing on results and contribution, managing your time before managing your tasks, and focusing on opportunities rather than problems.    The 8 questions or practices of an Effective Executive: ask, ‘What needs to be done?’ ask, ‘What is right for the enterprise?’ develop action plans take responsibility for their decisions take responsibility for communicating focus on opportunities rather than problems run productive meetings think and say "we" rather than "I" The 5 Habits of an Effective Executive: Know where your time goes Focus on ou

We got to speak to Dan Pink on the eve of the release of his brand new book, 'When: The Scientific Secrets of Perfect Timing'.  We read and reviewed Dan's book Drive back in 2016 as one of our very first episodes, then more recently we did To Sell Is Human. We give a bit of a reminder of 'motivation 2.0' and 'motivation 3.0' from Drive, and then dive into the brand new stuff from his brand new book. We got a nice little teaser fron Dan, and now we can't wait to read and review When as well!   Links: Dan Pink's brand new book is called 'When: The Scientific Secrets of Perfect Timing'. Check it out here: http://www.danpink.com/books/when/ Dan is hosting a new podcast called '1-3-20' - 1 author, 3 questions, 20 minutes. Check it out here: https://www.hubspot.com/one-three-twenty-podcast        See acast.com/privacy for privacy and opt-out information.

To Sell Is Human - by Dan Pink 'The surprising truth about persuading, convincing and influencing others' Dan Pink has done it again. We first reviewed 'Drive' back in 2016, and now we're reviewing his book about sales and 'non-sales selling'. Pink lays down the ABC of 'how to be' when selling: Atunement, Buoyancy, Clarity. Then, the three 'what to do' when selling: Pitch, Serve, Improvise. If you're in the 1 out of 9 people that have 'sales' directly in their job description, you can use these to improve your technique. And even if you're in the 8 out of 9 people that aren't specifically in sales, you are still in 'non-sales selling' and can use these to influence and persuade people when selling your ideas.   Grab a copy of the book here: https://www.bookdepository.com/Sell-is-Human-Daniel-H-Pink/9780857867209/?a_aid=adamsbooks Get the notes we've created for every episode: www.whatyouwilllearn.com/notes Enter the competition to win all 48 books from Season 2: www.whatyouwilllearn.com/contest Join our Brain

If you love learning and you love our show, get episodes and bonus content at www.patreon.com/whatyouwilllearn   We went to the BUF Girls office near Bondi Beach and spoke with Libby Babet. Following on from our previous episode about stoping smoking, we thought a few listeners (ourselves included) might have some New Years Resolutions around health and fitness, and Libby is just the person to offer some advice! Libby received the life-changing diagnosis of malignant hypertension in her early 20s, but then used it as a platform and turned it into a life-long mission to inspire a new generation of happy, healthy, empowered, active people.  Libby believes she was put on this planet to help people be happier, feel good about themselves and live a full life by creating a positive life culture they live and breathe. Health and fitness turned out to be the most impactful way for her to do that, so Libby set out on a mission to create some unique businesses. Hello entertrainment crew the BUF Girls, Bondi based athle

The Easy Way to Stop Smoking - by Allen Carr   Most books and programs about quitting smoking focus on all of the negatives of continuing to smoke: the extreme health risks, the obscene financial cost, and so on. But the problem is - that doesn't work! Smokers already know the health risks, but that didn't make them stop. The other problem is it talks about 'giving up' smoking and you're always feeling like you're sacrificing something.  Instead, Allen Carr speaks from the smokers side, as someone who smoked for 33 years and found it hard to quit. He eliminates any excuses a smoker will give for continue to smoke, and then highlights the benefits of 'escaping' from the slavery of the cigarette.  Adam Jones's favourite and most impactful book.  Or, grab a copy for yourself or someone you love here: https://www.bookdepository.com/Allen-Carrs-Easy-Way-Stop-Smoking-Allen-Carr/9781405923316/?a_aid=adamsbooks   See acast.com/privacy for privacy and opt-out information.

Adam Ashton and Adam Jones recap the best books, the best interviews and the best songs of the first half of Season 2 for 2017. Some of these are serious punches in the face and some and serious gold. You can find our respective Top 10 books below.   To enter the competition: www.whatyouwilllearn.com/contest To join our 'Brains Trust': www.patreon.com/whatyouwilllearn Join us on social media: Instagram = @whatyouwilllearn and Twitter = www.twitter.com/wywlpodcast   Adam Ashton: 10: Start With Why - by Simon Sinek 9: Purple Cow - by Seth Godin 8: The Lean Startup - by Eric Ries 7: Good to Great - by Jim Collins 6: Switch - by Chip & Dan Heath 5: The Millionaire Fastlane - by MJ de Marco 4: The Click Moment - by Frans Johansson 3: Predictably Irrational - by Dan Ariely 2: Influence - by Robert Cialdini 1: The Seven Habits of Highly Effective People - by Stephen Covey   Adam Jones: 10: Geting Things Done - by David Allen 9: Purple Cow - by Seth Godin 8: The Click Moment - by Frans Johansson 7: The Seven Habi

A More Beautiful Question - by Warren Berger “The power of inquiry to spark breakthrough ideas”.    It it is becoming easier and easier to find answers. We’re only one search away to finding almost anything we want to know, and with technology always improving and the introduction of AI and machine learning, the trend will continue. If we can get any answer we want, the only important thing becomes asking the right question.   Enter our competition here: www.whatyouwilllearn.com/contest  Grab our notes from every episode: www.whatyouwilllearn.com/notes  Get in touch with us any time by emailing us at podcast@whatyouwilllearn.com   See acast.com/privacy for privacy and opt-out information.