On The Record...online Podcast

Media training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and… The post Free Media Training for Corporate Spokespeople appeared first on Eric Schwartzman.

Entrepreneur Loic LeMeur talks about how he mobilized the web to support of Sarkozy’s election campaign, how social media has changed public relations for tech startups and the impact of transparency on personal privacy. Show Notes: 2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France. 3:24… The post Loic LeMeur on Launching Tech Startups appeared first on Eric Schwartzman.

In this exclusive interview on social media management during a crisis, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering… The post Crisis Communications Public Relations Software with Gerald Baron appeared first on Eric Schwartzman.

In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC . Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel… The post State of News Media Relations with Edelman Chief Steve Rubel appeared first on Eric Schwartzman.

This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein… The post Social Media Management Best Practices with Mike Manuel appeared first on Eric Schwartzman.

Verizon [NYSE:VZ] SVP Media Relations Eric Rabe counsels senior management and has deep experience in crisis management and union-related strategic communications. He discusses broadband speeds, free municipal wireless, net neutrality, nonselective disclosure, compliance and what it’s like serving as SVP media relations at Verizon. Show notes: 7:13 – Introduction to Eric Rabe. 7:45 – Rabe… The post Verizon Media Relations Chief Eric Rabe on Telecomm Public Relations appeared first on Eric Schwartzman.

This is an exclusive interview with director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall about the fall of the house of Kodak, the online video explosion and social media management for niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and… The post Deep Dive with Bausch & Lomb Digital PR Chief Michael McDougall appeared first on Eric Schwartzman.

Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about the online press release, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s… The post How the Newswire Works with Kye Strance appeared first on Eric Schwartzman.

MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director. Hass leads MSL Worldwide and acts as a strategic counselor to the firm’s largest clients, including General Motors, Philips and Procter &Gamble. As CEO of Hass Associates, which was Michigan’s largest… The post Social Media in the Board Room with MSL Group CEO Mark Hass appeared first on Eric Schwartzman.

What is media monitoring and analysis and how is it useful in journalism? If you’re interested in how social media monitoring works, you’ll find this case study about how a reporter used social media monitoring to cover the Mumbai terrorists attacks fascinating. In this exclusive audio podcast interview, Former Columbia Journalism Review Chief Mathew Ingram… The post Covering the Mumbai Terrorist Attacks with Social Media Monitoring appeared first on Eric Schwartzman.

Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.… The post Social Media Management with Blogger Jason Falls appeared first on Eric Schwartzman.

New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.… The post Word of Mouth Marketing with New York Times Director Jeffrey Graham appeared first on Eric Schwartzman.

Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how opinion journalism is adapting to web culture and what the future holds for the house that Otis Chandler built. Others from the Los Angeles Times who… The post How to Pitch the Los Angeles Times Editorial Board with Jon Healey appeared first on Eric Schwartzman.

Detroit Lions Spokesman Tim Pendell talks about Sports PR and sports marketing Now in his eighteenth year in sports PR, Pendell talks about being the hardest working man in sports PR and marketing. Show Notes:   4:31 – Pendell talks about working PR for the Detroit Lions.   6:10 – Pendell on sustaining interest in this… The post Sports PR with NFL Detroit Lions Spokesman Tim Pendell appeared first on Eric Schwartzman.

In this exclusive interview, Former Director of External Affairs for FEMA John “Pat” Philbin admits to his role in the notorious “Fake Press Conference” regarding the 2007 California wildfires, dealing with the fallout of bad PR, and overcoming negative bias with both the media and public.   “Pat” Philbin is the Senior Vice President at PIER… The post FEMA Director Behind Fake Press Conference Apologizes appeared first on Eric Schwartzman.

Founder of Craigslist.org, Craig Newmark shares about the success of Craigslist and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin… The post End of Classified Ads with Craigslist.org Founder Craig Newmark appeared first on Eric Schwartzman.

Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27… The post Restoring America’s Relationships with the World appeared first on Eric Schwartzman.

Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the… The post Social Media Ethics in Public Relations with Emmanuel Tchividjian appeared first on Eric Schwartzman.

Using press release services to get company news picked up by the media is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon is a former wire… The post Sending Press Releases Out with PR Newswire Chief David Armon appeared first on Eric Schwartzman.

Former LA Times entertainment reporter John Horn talks about how he decides what entertainment news stories to cover, what’s happening in the talent agency business and much more. John Horn used to cover entertainment for the Los Angeles Times, where he wrote about movies, agencies and Hollywood. I worked with him on the Salt Lake… The post How to Pitch Entertainment News Veteran John Horn appeared first on Eric Schwartzman.