Marketing Jam

The one where Darian chats with Mike from Social Next about:The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 We

The one where Darian chats with Annie from BDC about:What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneursAnnie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trendsBDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open doors for entrepreneurs from underserved backgrounds Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications

The one where Cheryl chats with Jeremy and Ben from Google about:What is programmatic media and trends they expect to seeHow CTV will change over the yearsUnderstanding users and their consumer behaviour and adapting to itHow AI will bring a greater demand of jobs to the industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Lea

The one where Ted chats with Corinna from Creative Fire about:Tips on building your career in another countryThe pros and cons of working between working for multinational companies, middle market companies, and running your own consultancyWorking in an Indigenous communications company as an AllyHow AI is changing the field of CommunicationsWhat job Corinna took in during her "break" in CommsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications the

The one where Darian chats with Jake from LinkedIn about:Public-private partnerships in educationThe development of Lighthouse LabsAdvocating for skills based hiring over hiring based on one’s networkThe use of LinkedIn LearningSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp

Join us for a special episode as Jyll Saskin Gales hosts a panel of 2022’s Top PR, Marketing and Communications Professors and InstructorsThis year's panelists include:Ela Veresiu from York UniversityStephanie Koonar from Langara College Kylie McMullan from Simon Fraser University, Vancouver Community College and Jelly AcademyAngele Beausoleil from University of Toronto Deanna Wampler from Jelly Academy Chantel Elliott from 321 Growth Academy In this episode, Jyll and the featured professors and instructors talk about what led them to become educators, what they hope for the future of education and provide their advice for students.--Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to o

The one where Darian chats with Scott from Omnae Technologies about:The origin of the name OmnaeHow Omnae Technologies supports businesses with their supply chainThe benefits of partnering with IntuitSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.c

The one where Darian interviews Julie from DAAC about:The policies surrounding tracking data and advertising practices. The importance of questioning the ethics concerning consent about collecting sensitive data.What is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion

The one where Darian chats with Sabaa from Cossette about:Sabaa’s beginnings in marketing and the creative industry.The launch of the Toronto Raptors. Representation and diversity in the industry. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/d

This episode is taken from a special conversation Darian had at the Cannexus23 Conference with JP Michel, who is the founder of SparkPath. SparkPath is a program that was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them.Join Darian and JP as they discuss how the current iteration of our education system can confuse and overwhelm students by placing a heavy emphasis on the "title" of their future career, rather than viewing their career path as the solution to a problem.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy

The one where Darian chats with John from Charitable Impact about:What is Charitable Impact and how it impacts givingEncouraging year-round generosity (not just in December)The future goals and dreams of charitable givingHow donations can benefit the donor indirectlySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it yourself with a free 14-day trial and get 20% off your first three months now!  https://unbounce.grsm.io/5cmrgz1mt3r6 Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more abo

The one where Ted chats with Amanda from BC Egg about:Various tips for a Communications Professional in the Agricultural IndustryWhat's changed and hasn't changed in the field of Communications over the last two decadesWhat the farming community is doing to help in the fight against Climate ChangeBest way to catch a chicken safely (for you and the chicken)Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine comin

The one where Jyll chats with Mordy from Wix about:How Mordy started his career in SEO 10 years agoStaying up-to-date with changing trends by following the newsThe shortage of good content on the web Improving Wix and rebranding it within the SEO communitySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazi

The one where Emma chats with Stephanie from Langara College about:Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives ConsultingThe value in taking a strengths assessment to understand your skills Stephanie’s advice for students getting into marketing Take $5 off the Clifton Strengths Assessment test with the code 5off: https://peerspectives.ca/discover-your-top-5-strengths  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-wee

The one where Jyll chats with Sabrina from Google Canada about:The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years.The three things to prioritize when developing a marketing plan for 2023. How Sabrina’s career journey took her around the world and led her to working with Google 16 years ago. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellya

The one where Jyll interviews Dionna from The Creative Ladder about:How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry.How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' involvement with the organization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News

The one where Jyll interviews Jeff from Vendasta about:The origin story of VendastaThe increasing importance of Customer Experience in marketingA few of the ways in which the pandemic has forced businesses to evolve their marketing practicesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first e

The one where Daryl interviews Hiroki from Airbnb about:The value of aligning creative, strategy, media, and productThe Winter release of AirbnbHow to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed

The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting thing he's seeing in Sports Marketing and Sponsorship MarketingHow Cause Marketing must be ingrained in any activation marketingPresenting at SponsorshipX Montreal on November 23rdBest place he's done a Triathlon in the world!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here:

Join us for EPISODE 400, where Darian chats with Wes from Squarespace about:How Wes started working in the creative industry and advertising The first campaign that Wes worked on at SquarespaceThe many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our print