Megamarketer Coachcast For Contractors

Your prospects are busy, distracted, and stressed during the holidays, and the last thing they want to think about is home maintenance. Here are a few ways to get noticed and grab some leads during a slow time of year.

One main group should get your marketing attention to help you through the Fall slowdown. Get the most out of your existing customer base and stay profitable during a slower time of the year.

Every year, 7% of your customer base walks away and never calls you again. Here’s how to engage them and build ongoing loyalty.

The best time to plan for slow sales is when your busy. Planning ahead is essential to avoid the off-season drop off.

Sales training is essential to your business. Learn 4 things you can implement today to teach your staff to sell better.

Your customers expect you to market to them individually. Don't get caught in the trap of general marketing, learn how to personalize your marketing.

Now is not the time to pull back in your marketing. Learn more about the unique marketing opportunities that are out there.

Learn how to market in a Covid-19 world.

2020 is here and now is your chance to get your year off to a roaring start! Listen to Justin’s top five marketing tips for getting your marketing off on the right foot this season, eliminating marketing stress, and finally getting the results you’ve been hoping for year after year. Key Lessons Learned: Hopes and Dreams Everyone wants basically the same things: more income, more time with our families, less stress. But we often fail to determine how to get there or put systems in place to help us. There is a simple marketing strategy that you can use to make 2020 the best year for your business yet. Doing the same things you’ve done every year before now are not going to get you where you want to go. Follow these five tips to supercharge your 2020. Tip #1: Quit Thinking Your Old Marketing Will Suddenly Have New Results Contractors often run the same ad year after year but the world looks much different now than it did in 2016. If it’s not helping your image or your lead count, dump it and start over. Start

Summary: In this month’s episode of the MegaMarketer Coachcast, Justin Jacobs is on the podcast today with Lynn Wise and they are covering a common experience for many contractors. Every contractor knows how frustrating it can be when a customer says that they can do the work themselves, so why do those same contractors do the same thing with their business? Key Lessons Learned: Do-it-Yourselfers Everybody has had the experience of talking to a potential customer who believes that they can probably take care of the work themselves. There is a ton of content on YouTube so they think they are only a couple of videos away from being an expert. This conversation is an opportunity to come to their rescue and remind them they would be dealing with electricity or advanced machinery, and they are better off deferring to the professionals. We all have a tendency to believe we are capable of taking care of ourselves and ignoring the advice of professionals. When that’s combined with our desire to save money, we can se

Summary: In this month’s episode of the MegaMarketer Coachcast, Justin Jacobs is talking about one of the biggest holidays of the year and how you can leverage the holiday season to better connect with your customers while also growing your business.  Key Lessons Learned: Marketing During the Holidays You may have noticed that many businesses started preparing for the Christmas holidays well before Halloween was even done with. Even before we’ve carved up the turkey, we are already planning for what is going to go under the tree. During the winter holiday season, more money will change hands than during any other time of the year. The trouble is this money is not typically spent on preventative maintenance. Emergency calls will come just like always but just because your market is distracted, that doesn’t mean you can take time off from your marketing. The most effective tactic for service businesses to get their customer’s attention is to get into the holiday spirit with them. You have to be a little more c

In this month’s episode of the MegaMarketer Coachcast, Justin Jacobs is flying solo and talking about how to keep your phone ringing during the upcoming slow season. Key Lessons Learned: Marketing Your Service Business The HVAC world is and always will be driven by weather, and there is nothing we can do about that. When the AC isn’t running full blast all day, the chances of failure goes way down. There will always be peaks and valleys in your lead counts, but good marketing makes everything more consistent. There are two ways to keep your lead flow consistent, a strong maintenance agreement plan and strong customer engagement. Your Service Business on Social Media Social media is not just for teenagers. According to the Pew Research Center, 68% of US adults have a Facebook account, and two thirds of those people visit the site at least once per day. In many ways, the adults have taken over Facebook and driven the kids away. Now they’re on other social networks like Instagram, Snapchat, and Twitter. Faceb

  How Hard Are You To Do Business With?    Summary:  In this month’s episode of the MegaMarketer Coachcast, hosts Justin Jacobs and David Tester talk about getting the most out of your sales calls. Learn about the five most important pieces of info you need to get out of every phone call and why great marketing can’t overcome a bad sales process.  Key Lessons Learned:  Why Your Sales Process Matters  Web traffic on cell phones is up 220% over the last 5 years so your website has to be mobile optimized to take advantage of the growth in mobile traffic.  70% of homeowners will forget about you in the first three months if you don’t reach out to them after your first invoice.  The breakfast of champions is feedback. The number one thing you can do today is to call your own business and see how hard it is to get a hold of you.  Is your team answering within three rings? If not, you’re losing business. Your team should be on red alert when the phone rings.  Are you listening with the intent to

Summary: In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and Jimmy Hiller talk about a problem that is plaguing the industry. Hiring is something that every business struggles with but Jimmy has some unique advice that will make it easier for you to find the right people for business. Key Lessons Learned: The Origins of Hiller Jimmy had his first job as a senior in highschool pumping gas but he didn’t have a lot of direction in his life. His father guided him to become a plumber and after working for several years and getting his Master’s licence went into business for himself. There are three things that Jimmy attributes his success to. Jimmy knew he always wanted to be a business owner and it’s important to know what you want in the first place. Jimmy was also willing to do whatever it takes to make his business successful. That meant going out and learning the things you don’t know right now. The third element of success is tenacity. The world will knock you down and you have to m

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about preparing for the slow season instead of reacting to it once it’s already here. Find out why being proactive can pay off for your business. Right now is the time to get a game plan for the fall. Key Lessons Learned: Make Sure You’re Offering Maintenance Agreements Servicing maintenance agreements during the off season is the only way a lot of business owners keep their techs busy. With any new customers you serve you should be doing your best to make sure you sell them a maintenance agreement. You can access of pair of scripts to help you with the maintenance agreement conversation with your customers within your Hudsons Ink coaching resources. So many contractors lack a compelling maintenance agreement to offer their customer and that’s a big problem. Maintenance agreements are a great way to keep your techs busy and avoid laying people off during slow seasons. You Need To Focus On Customer Retention L

Summary: In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about techniques and strategies for getting more upsells and improving your closing ratio. Main Questions Asked: What does it mean to upsell? How would you go about looking at a market to see if offer a new service would be a good investment to make? Key Lessons Learned: Getting The Upsell It doesn’t matter what business you’re in, there are only three ways to grow. You add to your customer base, you increase the number of transactions, or you increase the transaction size. If you can increase the average size of your transactions by $50, that can translate to a large amount of revenue at the end of the year. The first thing you need to do to earn your customer’s trust is to make sure that your technician is on time. First impressions are very important, your tech has to be on time, prepared, and friendly. Covering your feet in a customer’s house can go a long way. It shows that you actually care abo

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about the most important word in the English language, yes! Justin and China talk about different ways that you can get to that final yes. Main Questions Asked: What are the different stages of saying yes? Key Lessons Learned: Getting To Yes The final yes is actually a series of yes’s that build up to the customer choosing you to be their contractor. The process starts with everyone and everything in your business. Every team member and marketing piece should be a part of your sales team that is helping you get to yes. When you realize that everyone that interacts with your customers has a part to play in making sure that customer stays a customer, then you will always be closing throughout the process. The marketing process is the first step in getting your customer to say yes to your business in the form of a click or a call. This is essentially your customer raising their hand and saying they are interest

In this week’s episode of the MegaMarketer Coachcast, host Justin Jacob interviews Mike Montano. Mike had been a contractor for over 20 years and when he started his business marketing was one of the areas he struggled with. He put in the work and learned that trust and credibility were crucial, which is when the idea for ReviewBuzz came from. Main Questions Asked: How does ReviewBuzz work? Why are reviews important? What are some best practices to dealing with bad reviews? Key Lessons Learned: ReviewBuzz The customer experience is pretty much entirely dependent on your employees. For contractors, it’s not about looking good, it’s about being good. Nothing will move the needle more than the quality of your work. ReviewBuzz is both a review management system as well as a review engagement program. It incentivizes employees and technicians through gamification to deliver better customer experiences. Most employees will not ask for a review, but customer experience management is one of the most important thin