Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about putting programs in place that will drastically change your business. Find out why the last thing your competitors want is for you to implement a customer retention system. Main Questions Asked: What is customer retention? Should contractors focus on digital or offline? Key Lessons Learned: Customer Retention Customer retention is basically the process of keeping the customers you have spent the time and energy to acquire. You should put in as much effort to keep your customers as you did to gain them in first place. We often fall into the trap of assuming that once someone does business with us they will continue to do business with us, which just isn’t true. Customer retention isn’t optional. The first thing you have to decide is who your customer is. According to the Pareto Principle, 80% of your revenue will come from 20% of your customers. You have to train yourself to look at your customer databa

In this episode of the Mega Marketer Coach Cast Justin Jacobs and Melissa Broadus discuss the benefits of being an ACCA member. Find out why the ACCA is the place to be for contractors and what resources are available to help you grow your contracting business. Main Questions Asked: What is the ACCA? What are some of the tools are resources you offer? How do you reach out to contractors? What are the largest benefits of going to a conference? Key Lessons Learned: ACCA The ACCA is the Air Conditioner Contractors of America, they are a national trade association and they represent all the HVAC contractors in the industry. They create the standards in the industry that help contractors install equipment the right way and pick the right material to work with. ACCA also acts as an advocate on Capitol Hill to help explain the contractor side of the equation. The ACCA story is the story of contractors. They also offer training in all aspects of the business. Taking the good information that is available in the AC

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacobs brings on Allen Kent to discuss what’s working and not working in North Indiana and Kent Heating and Air. Main Questions Asked: What is your story? What are some things you did to establish yourself in the area? What changes have you seen over time? What does 2019 look like for you company? Key Lessons Learned: Kent Heating and Air Kent has been in business for 65 years and regard themselves as a marketing company. They specialize in the design and service of HVAC. They have a targeted customer acquisition program thanks to Hudsons Ink. Allen’s father started the company in 1954 and Allen purchased it in 1991. After four years of effort, the company moved into a brand new 7700 sq ft facility and set a sales record last year with a 14% in sales. Despite the big move Allen still found the time to make sure that everyone that worked there still had fun and got things done. Just because you’ve been around a long time, that doesn’t necess

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about how to balance your marketing holistically. They also go over how you should approach the end of the year season in preparation for 2019 and why retention may be the most important strategy you implement in your business. Main Questions Asked: Did you feel like you were being sold most of the time? What should contractors do right now? Key Lessons Learned: Marketing Hudsons Ink coaches against spending a ton of marketing dollars near the end of the year. People are spending money, but it’s mainly allocated for Christmas. The smarter contractors are using this time of year to figure out what they should be focusing on and getting organized for next year. A lot of contractors look back at what didn’t work over the past year and tend to want to cut those activities out completely. You should try to balance out your marketing so that when one thing doesn’t work, another effort picks up the slack. Don’t scr

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith talks about everything to do with your website. Find out whether you need a new site, why your current site is not converting and what you can do about it. Main Questions Asked: Should I have website or not? How do I measure my results? How do I use email marketing? Key Lessons Learned: Web Marketing Everyone needs a website, even if you’re a one truck operation. Your customers will research you online before they call you, they want to verify you first. Your website is your digital storefront, without one you are hobbling your business. Keep the content on your website up to date. Put a plan together to keep your site fresh and target seasonal keywords. You are trying to impress Google and get high rankings for the keywords you care about. Make sure what you are doing is in line with Google’s best practices, you don’t want to be blacklisted. Make sure you have a lead capture form on your homepage, if you have it buried somewhere you a

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Sara Kathryn King discuss the topic of social listening to help you identify your next likely buyer. They also discuss a number of tactics you can use to drive repeat business and encourage positive reviews. Main Questions Asked: What is social listening? What are the platforms we should be thinking about? What is conversation growth? Key Lessons Learned: Social Listening A social marketer should always be on the lookout for new ways to approach and identify new buyers. Social listening is essentially putting your feelers out and hearing what people are talking about. It’s way of solving someone’s problem before they even realize it’s a problem. For example, someone complaining about their high energy bill is a perfect target for a contractor to connect with because they can probably offer them a solution. Spend time on the social networks that have the highest volume of conversation about things that are relevant to your brand. Wh

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss the basics of marketing by covering the 5 M’s of marketing. The 5 M’s cover nearly everything you need to know about marketing and building your business. Main Questions Asked: What are the five M’s? Key Lessons Learned: Message Identifying what you want to say is important. Marketers have a tendency to say everything they want to say in one spot but it’s a big mistake. People are distracted, you have a matter of seconds to communicate your message quickly. People will not read through a piece to learn every service that you offer. If you’re offering a service, get to the reason why they should call you for that service. Make sure your headlines are capturing their attention quickly. When you blend all your offers together, none of them stand out and they all lose effectiveness. Media The media can be almost anything including direct mail, YouTube videos, Facebook, or TV. The consensus for the last few years

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith talks to Sara Kathryn King about the in’s and out’s of Instagram marketing. Main Questions Asked: What are some of the basics we should know? Can you tell us something about paid ads on Instagram? What is a carousel ad? How can you hone in on your target? What are some of the automation options? Key Lessons Learned: Instagram Marketing Instagram is extremely large and growing rapidly, more than 100 million users have come on board since April 2017. Many Facebook users naturally become Instagram users. The first step is to start an Instagram account and then create a business account either within Instagram or through Facebook. It costs nothing to set up and post, the only time you will spend money is when you want to advertise or boost your posts. There are several types of paid ads you can run on Instagram and most of the time, the ads themselves are very non-intrusive. Don’t discount Instagram because you think it’s only used by youn

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss list segmentation and why fishing in the right pond is the best way to catch fish. Main Questions Asked: How can I get the most out of my existing customer base? What does it mean to develop a customer avatar? How can I improve response rates? What is the best way to grow my list? How can I target a specific area without wasting money? What should my average value per customer be? What demographics should I look at when selecting a list? Do you have a recommendation for the number of prospects I should send to? Where can I get a list of prospects for my area? Key Lessons Learned: Loyalty Loyalty is a very popular word these days and it stretches across industries. Technology has enabled price shopping in retail but less so with larger purchases. In those situations, customers are looking for expertise. Price shopping may get the customer in the door, but service will keep them coming back. You don’t want to be

  In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss why people don’t like calling contractors. They explore various ways you can defeat the objections of your prospects, how to ask questions that advance the sale, and the value of being the expert and authority in your local area. Main Questions Asked: What are some questions that advance the sale? Key Lessons Learned: Contractor Business As a contractor, it’s very important to stay up to date with what’s going on in your industry and to be able to explain it to your customers. By conveying why certain aspects of the job are valuable to your customer, you become the expert. The key is to be knowledgeable and explain it in a way that makes sense. You need to understand what it is that your customers are going through. What is the reason they made the call in the first place? If you ask the right questions, your prospect is going to lead you down the path that you want to go. People want to trust you, don’t use

In this week’s episode of the MegaMarketer Coachcast, host Scott Smith interviews Justin Jacobs. Today's podcast explores service and how to partner with the weather rather than being dependent on whether it is currently hot or cold. They also dive into retention marketing and how to get your past customers eager to work with you again and again. Main Questions Asked: Do you notice a time of year where the weather really matters? Do you notice any trends about the best time of year to market? What should you expect for a response rate? Key Lessons Learned: Partnering with the Weather The effect weather has on the industry varies across the country and depends heavily on the month and the area. You have to track the cycles for your business. You should be planning for when your calls naturally start dropping off, the smart contractor starts marketing before the calls stop, not after. You have to identify where the slowest point of your season is going to be and then market around that. Back up from that day

In this week’s episode of the MegaMarketer Coachcast, host Adams Hudson interviews Eric Shidell. Today's podcast asks the question “are you chasing the ghost?”. Learn how to eliminate excessive warranty calls and no money call backs and it’s probably not the way you first think. Eric Shidell gives advanced service training to contractors on his website and specializes in catching the ghosts for his client’s business. Main Questions Asked: What do you mean by “tracking the ghost”? How do we discover the scope of the problem? How do we minimize warranty calls? How do you handle this once you know there is an issue? Should we create competitive environments? What is an average number of call backs? How do you put a figure on how much it’s worth to solve the problem? Key Lessons Learned: Chasing The Ghost All of businesses are focusing on attracting new customers, retaining those customers, and increasing sales which is a great focus to have but later on you may find that you are stuck in a realm of diminishin

In this week’s episode of the MegaMarketer Coachcast, host Scott Smith interviews Hayley Bridges. Today's podcast with Scott Smith and Hayley Bridges covers the digital marketing strategies you can use to grow your contracting business. Main Questions Asked: What is the difference between SEO and SEM? If you have a limited budget, should you improve SEO or spend money on paid ads? What type of budget should be allocated to online advertising? How often should a contractor contact their customer via email? Should you manage your social media yourself? Do you have any tips for using YouTube? What are the options when it comes to social media for paid advertising? How much does social media impact your SEO? Should a contractor manage their email marketing? What are some best practices for a website? What are some tips to convert traffic into leads? Key Lessons Learned: Digital Marketing The world of digital marketing is always changing so you always have to stay up to date to stay on top of the newest tech. S

America's Service Coach, Joe Crisara shares his expertise so you can learn what verbal packaging is, how to create them and how they can be used to close more sales.

Learn what influences people to act, the anatomy of a sales call and how to be world class so you can boost your conversions.

Top marketing questions answered by Adams Hudson, with a focus on coaching and consulting. Adams Hudson discusses topics such as where to start, how to approach your marketing budget, knowing the best marketing channels to reach your audience and basic metrics for evaluating your marketing plan.

Today's podcast teaches how to 'stop marketing and instead be remarkable'. This podcast showcases Yelp expert, Mike Montano. He will be sharing tips and strategies for getting five-star reviews, how to earn trust and methods for being remarkable on Yelp.

Today's podcast with Kenny Chapman discusses ways to motivate others and inspire your team. Learn strategies and tips for challenging your team appropriately, establishing methods of recognition, creating environments that motivate, and much more.

Are you leaving money on the table? Word of mouth and referrals are the BEST ways to build and maintain a strong business. Today's podcast features Mike Crow, Founder of Millionaire Inspector Community. He's sharing tips and strategies for getting consistent referrals in your business, along with some common myths that might be holding you back.