12 Minute Marketer

Not only is learning from those more experienced than you important, but the other high valued part of your journey should be action. Putting in to place a set of activity consistently in order to practice what you've learned is the only real way you can measure your success.  We can drown ourselves in information, absorbing books, podcasts, videos, courses, and so on. There is no shortage of information at your disposal. But, be careful not to over consume.  Experience, by actually taking action on what you've learned, is the best teacher. And if you block off time in your schedule for just that, you'll become unstoppable.

In the popular days of Myspace, we reached a milestone of hitting over 400,000 page visits on our website in a single month. We spent zero dollars on advertising, bought zero traffic, and used organic reach by tapping in to our network. It was incredible. Technology was not at the forefront of 'ease' and 'speed'; we had to do a LOT of work ourselves to create what we would call a very "simple" website. However, that website connected us with musicians who are wildly popular today on a concept that created a frenzy. You can absolutely get the same kind of results without overcomplicating...you just have to think a little bit outside the box. Ideas are plentiful, execution matters more.

Unless you've lived under a rock for the past 5+ years, it's highly likely you've made a purchase online, searched Google for a restaurant, or asked the internet to show you reviews to read for a particular product of interest. That, my friends, barely existed 10+ years ago...if at all. Local businesses have felt the impact. Some positive for their bottom-line, others ending by closing their doors. eCommerce has created challenges for 'retail' businesses who have not embraced the change. 

SnapChat was a true game changer when they debuted as the 'disappearing content'. 300+ Million users have gravitated to the platform, but can it maintain the popularity that Instagram and Facebook provide? The IPO SnapChat opened recently could be signs that the founders are looking at other avenues of growth or, perhaps, it's a way out.

Immersing yourself in your craft, to learn something new, for excelling in one area, will help you dominate. Becoming an eBay Powerseller while in College was not a mistake, it took focus and executing really well on selling products. Advice from a Google VP explains how executing one thing at a time when you're first starting out at a job is crucial. But that same advice can apply to working with clients, providing digital marketing services that get incredible results.

We outline our leading questions that we always ask our clients, the same questions you should ask yourself when thinking about any campaigns, efforts, and initiatives involving Social Media. Just like in Episode 1, we're harping on "Strategy" but this time going a bit deeper. Ultimately it requires more than just 'activity' or what most call "doing social media". 

We outline our leading questions that we always ask our clients, the same questions you should ask yourself when thinking about any campaigns, efforts, and initiatives involving Social Media. Just like in Episode 1, we're harping on "Strategy" but this time going a bit deeper. Ultimately it requires more than just 'activity' or what most call "doing social media". 

All audiences are not equal. The followers you have on Twitter, the 'Fans' on Facebook, your YouTube Subscribers...they must be treated separately.  The engagement on Twitter and the voice is entirely different than that on Facebook. In fact, someone who engages on Twitter will do so differently than on youTube...and the expectation of content is not the same across platforms.  Listen to your audience, engage within the context of the network. 

People chalk up luck as a major component to success and results. Think about a poker player who wins over and over again, do you really believe they just HAPPEN to get the best cards more often than others? Skill, timing, and decisions are the driving force behind milestones, winning, obtaining levels of success, and the same goes for failures.

The platform that we all know as "Social Media" has been evolving and will continue for years to come. In fact, the landscape changes faster than most people & businesses can handle. During this 2-part discussion, we talk about the state of the Social Media world and highlight important components that any business, who wishes to survive in a digital world, should care abou

The platform that we all know as "Social Media" has been evolving and will continue for years to come. In fact, the landscape changes faster than most people & businesses can handle. During this 2-part discussion, we talk about the state of the Social Media world and highlight important components that any business, who wishes to survive in a digital world, should care about.

No-cost marketing is entirely possible if you're willing to devote the time. It's a trade-off. Will you spend the time to learn the tools and platforms the help get the attention (audience, customers) you desire? Building a following is entirely possible by starting off with no allocated funds.

Traditional mediums may feel good to you, they may be a comfortable option because they are tried and true. In this Podcast, Matt and Mike talk about some of the realities of an age where traditional mediums are no longer relevant.

The first 12MinuteMarketer podcast published by Matt and Mike Koshko. In this first podcast, we talk about something that is near and dear to our hearts, a commonly misguided step of the process; Strategy. Among clients and individual experiences, time has proven over and over how important strategy is when it comes to digital marketing and online branding.