Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

How can marketing principles transform your approach and overcome challenges? Exploring marketing principles not only gives you a strategic mindset but also provides valuable insights for navigating challenges. Clear messaging and the timeless nature are the core marketing fundamentals. Take a moment to pause, reflect, and focus on impact, not just engagement metrics. By embracing these principles, you not only stand out from the crowd but also create a brand that genuinely connects and influences your audience. Tim Butler is the Founder and CEO of Innovation Visual, a highly regarded marketing consultancy that has helped clients in diverse sectors such as manufacturing, technology, healthcare, finance, and professional services. With a background in marketing, sales, and consultancy, along with extensive digital expertise, Tim has established a company with a skilled team that provides digital search marketing strategies to a wide range of UK and international clients. Tim will discuss digital marketing,

Are you finding it challenging to enhance the visibility of your law firm and attract valuable clients in a highly competitive legal landscape? It's about positioning your law firm as a trusted authority, building client trust, and standing out in a crowded market. Prioritize a comprehensive online presence, engage in thought leadership, and leverage the power of social media to connect with your audience. In the digital era, strategic marketing is not just a choice; it's an essential requirement for law firms aiming to thrive and create a lasting impact. Eric Morgan is the President CEO of Morgan and CO, and Roux Advertising with over 25 years of media strategy, planning, and buying experience in offline, online, non-traditional, and promotional advertising tactics. Tune in to Eric's insightful discussions where he sheds light on common pitfalls that marketers often encounter and provides valuable insights on how to navigate them. Stay tuned! Resources Morgan and Co, Site Eric Morgan on Linkedin

Social media has now become a key factor in promoting your business, at the same time, various social media influencers or content creators have flooded different platforms, creating videos and gaining thousands and millions of followers. With an influencer marketing strategy, you can now collaborate with influencers to advertise your brand to their followers. And in order for it to be effective, choosing the right influencer is critical. Prateek Panda is the vice president of marketing at Get Phyllo, an application programming interface that creates data by connection to various social platforms and collects information about influencers or content creators so you can have the right person to advertise your brand. With his expertise in influencer marketing, Prateek will discuss how you can utilize this marketing channel to scale your business effectively. Tune in to learn more! Resources Get Phyllo's Site  Prateek Panda on Facebook  Prateek Panda on Linkedin

Do you want to beat your competitors in business? Entrepreneurs who fail their businesses tend to forget the fundamentals they need to follow to keep their businesses open. Have the best product, be the best storyteller, and treat your customers greatly. Following these fundamentals will allow you to be recognizable among the brands. Being just an average will not get you far. If you also want to step up your game, look for a team that will increase the level of your marketing that will suit your budget and, at the same time, destroy your competition. Greg Potapenko is the founder of H-Hour Marketing, a company that strategically helps businesses to scale with marketing that generates results without risking your budget. He is an award-winning marketer who helps direct-to-consumer brands grow, specializing in paid search, display, and social. Greg also aids army veterans in becoming entrepreneurs. With his skills and experiences, Greg will share his insights and knowledge on how to survive and succeed in y

In B2B marketing, businesses often struggle to connect with their target audience. Crafting personalized messages and navigating generative AI can be overwhelming, leading to potential missteps in strategy. However, there's an opportunity for growth and improvement. By understanding buyer personas and leveraging generative AI, businesses can enhance their marketing efforts. This approach refines messages and opens new avenues for connecting with the right audience, driving success in B2B marketing. Nathan Schlaffer is the CEO and Founder of MarketMate AI, an AI marketing solution specifically for B2B. With ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion, Nathan explores the special features of Marketmate. Users can use the platform to create buyer personas, allowing them to improve their messages and use generative AI that is customized for each persona, some practical advice on how to use AI to enhance marketing strategy and execution, and much more! Stay tun

Success in both SEO and real estate hinges on a strategic approach to visibility and value. Just as effective SEO enhances online presence, in real estate, understanding market dynamics and positioning properties optimally is crucial. The common thread lies in strategic thinking, whether it's crafting digital content for search engines or positioning properties for maximum market appeal, ultimately leading to success in both realms. Alex Capozzolo is the co-founder of SD House Guys and Brotherly Love Real Estate, two real estate investing companies with a unique twist—they operate on opposite coasts. With a portfolio comprising 17 units and a piece of raw land, Alex brings a wealth of experience to our discussion on entrepreneurship, marketing, and much more! Stay tuned! Resources Brotherly Love Real Estates Site Alex Capozzolo on Linkedin

Strategic branding is like a secret weapon in the business world. It's more than just logos and colors; it's about creating a unique identity that resonates with your audience. With a well-defined brand strategy, you're not just selling products or services; you're offering an experience and a promise that aligns with your customers' values and desires. This approach can skyrocket your company's visibility, credibility, and profitability. In short, strategic branding is your ticket to standing out in a competitive market and driving long-term success. In this episode, we have our guest, Jaci Russo, a brand strategist and the co-founder and CEO of brandRUSSO. Their goal is to help B2B entrepreneurs and organizations build their brands and grow their businesses by changing the conversation so they can inspire and motivate consumer behavior. Tune in as Jaci shares the importance of marketing fundamentals and adapting to industry changes. Jaci will also share advice about lifelong learning and using podcasts f

What can branded podcasts do for podcasts? Legal professionals can harness the power of audio content as a dynamic marketing tool. Branded podcasts help law firms establish thought leadership, connect with potential clients on a deeper level, and answer their pressing legal questions. My advice? Embrace this innovative approach, as it offers a unique opportunity to build trust and engage with your audience while showcasing your expertise in an accessible and convenient format. In this episode, we have our guest, Robert Ingalls, a professional speaker and the founder of LawPods, a podcast production agency for law firms. At LawPods, Ingalls and his team help law firms worldwide launch and grow branded podcasts that build relationships and drive revenue. Tune in as Robert shares insights into the power of podcasting in the legal industry and how their company, LawPods, can help legal professionals effectively communicate their expertise and connect with their audience. Robert will also share advice on creati

Do you have an e-commerce company but are having difficulty increasing sales? Many online businesses sprouted up during the pandemic and successfully sold their products. However, as the world slowly returns to normal, simple marketing methods for online enterprises are no longer effective. Online sellers must now find a way to attract more customers, improve sales, and ultimately lead to business growth. This is where BlueTuskr comes in. With their assistance, you can now have a strategy suited to your business with nothing but success in mind.In this episode, we have our guest, Andrew Maffettone, an e-commerce marketing expert and the founder and CEO of BlueTuskr. Their goal is to provide online sellers with comprehensive marketing strategies built specifically for the success of your business. Tune in as Andrew shares the e-commerce business's current problem and how their company, BlueTuskr, can help accelerate business growth. Andrew will also share advice about purchasing, which everyone can apply in th

Data-driven marketing utilizes insights derived from comprehensive data analysis to make informed decisions, optimize strategies, and enhance overall effectiveness. Through leveraging data, marketers can precisely target their audience, personalize content, and measure the success of their initiatives. This not only improves efficiency but also enables continuous refinement, ensuring that marketing efforts align closely with consumer behavior and preferences. John Ainsworth is the CEO of Data-Driven Marketing, a service that enables online course creators to boost their revenue by innovating strategic funnel optimization. Today, we'll explore John's company which provides a done-for-you sales funnel-building agency, allowing you to increase your online course revenue multiple times over! Stay tuned! Resources Data Driven Marketing Site Data Driven Marketing on Facebook John Ainsworth on Linkedin

Business leadership directly influences how well a company performs for its clients. When leaders prioritize innovation, employee engagement, and strategic alignment, it improves client satisfaction and operational efficiency. Connecting leadership goals with operational objectives creates a relationship that boosts both business success and client happiness. Chris McShanag, President and COO at MedVA and BizVA, is dedicated to optimizing the synergy between business leadership and client operational performance, striving to make a global impact in Virtual Assistant delivery. With a background in founding a healthcare consulting firm and roles at HighPoint/IQVIA and IBM, Chris brings a wealth of experience in maximizing client value and operational efficiency across diverse industries. Today, Chris will be talking about BizVA, quality remote staff and more! Stay tuned! Resources MedVA Site MedVA on Facebook Christopher D. McShanag on Linkedin

Are you going through a problem or a challenge and think there’s nothing you can do? When facing adversity, we have the tendency to lose hope in ourselves, break apart, and slowly fall into the darkness, especially if it’s something that may permanently affect our lives. If you are in this situation, remember that a problem always has a solution and that you can live a better life. Reading the book “Read This Or Die” will encourage and empower you that no matter how big the problems you face, you can survive them.Ray Edwards is a renowned leading expert on the art and business of copywriting with over 40 years of experience. He hosts the well-known podcast show called “Ray Edwards Show” and is the best-selling author of the books How To Write Copy That Sells and Read This or Die!: Persuading Yourself to a Better Life. Tune in as Ray shares what copywriting really is and the most important thing a copywriter should do. He would also discuss his experience of being diagnosed with Parkinson's disease and how it

AI business strategies involve the utilization of artificial intelligence technologies to enhance various aspects of a company's operations, from customer service and marketing to production and decision-making. By harnessing the power of AI, businesses can gain a competitive edge, making informed decisions, streamlining processes, and ultimately driving growth and innovation. Bob Pellerin is an accomplished IT specialist renowned for his virtualization and artificial intelligence expertise. With a burgeoning YouTube channel boasting over 1.5 million views, Bob has cemented his status as a prominent figure in the tech world. In addition to his digital presence, he's an author of science fiction novels and a versatile writer, contributing articles across various domains, from IT and finance to the precious metal industry. Tune in as Bob shares his experience, insights, and knowledge about AI and utilizing it to make a successful business. Resources BOB PELLERIN Site Bob Pellerin on Linkedin  Bo

Building your brand involves creating a website that looks good and communicates your message effectively. The design and aesthetics of your site play a crucial role in expressing your brand's personality and values, ensuring a strong and memorable connection with your audience. Combining web design, aesthetics, and messaging creates a unified brand identity that leaves a lasting impact. Bohdan Paladiichuk is the CEO & Creative Director of Qream. Qream specializes in a comprehensive range of creative services, including branding, website design, UI/UX design, and product design. They believe that design is not just about creating beautiful images but, more importantly, about delivering a message in a visually compelling manner. Today, Bohdan will be talking more about what his company does and many other interesting topics so stay tuned! Resources The Qream Site Bohdan Paladiichuk on Linkedin

Against overwhelming odds, tenacity becomes the driving force for change. With determination, people can navigate through adversity, forging a path with perseverance. In the crucible of challenges, the human spirit, fueled by hope and courage, triumphs over even the most formidable obstacles, proving that resilience is the key to overcoming adversity. Scott McCreight is the author of the compelling book 'Overcoming Insurmountable Odds: How I Rewired My Brain to Do the Impossible.' Scott takes us on a remarkable journey in this book, detailing his transformation from a shy, underdeveloped kid with cerebral palsy to a confident engineer, extreme athlete, and bodybuilder. Today Scott will delve into his  life secrets, exploring topics ranging from achieving one's best self to productivity, happiness, and beyond. Stay tuned! Resources Gainwell Site Scott McCreight on Linkedin Overcoming Insurmountable Odds: How I Rewired My Brain to Do the Impossible on Amazon

Harnessing the power of social media for marketing can significantly boost your business by expanding brand visibility and reaching a broader audience. Engaging content on platforms like Facebook, Instagram, and Twitter not only enhances customer interaction but also cultivates a loyal online community. Utilizing targeted ads and strategic campaigns on social platforms allows businesses to connect with potential customers, build brand authority, and ultimately drive sales growth. Armando Leduc is the Social Marketing King and he is dedicated to boosting your business. Specializing in lead generation, client acquisition, and revenue growth, Armando transforms your online presence. With a focus on social media content, he crafts strategies to make you shine, positioning you as an expert in your field. Today, Armando will discuss how you can elevate your brand across platforms such as LinkedIn, Facebook, Instagram, TikTok, Twitter, and YouTube. Stay tuned! Resources Leduc Entertainment Site Armando

Do you have a local business? Do you want it to grow? Perhaps you are struggling to keep your business floating since customers don’t always come. If you don’t take action, nothing will happen to develop your business. As such, begin to level up your local service business through ads. Put your business out there, let the people find you, and provide service to your customers. Additionally, with the help of Kuware, setting up your digital marketing strategy will now be more suitable for your optimal growth. Avi Kumar is the CEO of Kuware, a company helping local service businesses and the agencies that serve them create and implement science-based marketing strategies. They specialize in digital marketing unique to your market and budget. In today’s episode, Avi shares his knowledge about utilizing digital marketing to enhance the growth of local service businesses, SEO strategies, business growth through acquisition and synergy, and finding the right mentor. Don’t miss this knowledgeable episode of the Ma

E-commerce and optimization strategies go hand in hand in the digital marketplace. To succeed in the highly competitive world of online retail, businesses must continuously refine their approach. A well-executed optimization strategy is crucial for attracting customers, boosting sales, and staying ahead in the ever-evolving world of e-commerce. Michael Lebhar is the CMO, co-founder of Engaging, and the CEO of SellCord. Michael launched his Amazon business at 16 with a $500 investment, eventually achieving seven-figure annual sales. He realized that while Amazon is a game-changing platform for brand discovery, many sellers lack the necessary infrastructure for long-term success. Today, Michael will delve into his insights on optimizing e-commerce strategies for sustainable growth and success in the digital marketplace. Stay tuned! Resources Sellcord Site Web Engaging Site Michael Lebhar on Facebook Michael Lebhar on Linkedin

Move beyond the misconception that successful marketing equals immediate results. Effective advertising is a journey, planting seeds of influence and guiding customers from awareness to purchase. The key lies in simplicity, meeting customers where they are, being patient in nurturing relationships, and ensuring that the creative message resonates and leads to long-term growth. Aditya Varanasi is the CEO and Founder of Awarity, a platform that disrupts the advertising industry by making world-class marketing more affordable and sustainable for up-and-coming companies. Listen as Aditya discusses the innovative strategies and transformative potential of Awarity, as well as the ever-evolving landscape of advertising and the power of cost-effective marketing solutions for emerging businesses. Don't miss this knowledgeable episode! Resources Awarity Site Aditya Varanasi on Linkedin Aditya Varanasi on Facebook

As the industry evolves, embracing virtual assistants has proven to be a strategic move that improves productivity and enhances the overall customer experience in the highly competitive world of real estate. Justin Nelson is the Entrepreneur, Leader, and CEO of Sphere Rocket VA, a platform dedicated to helping all industries learn and harness the power of a virtual assistant from start to finish. Tune in as Justin shares his insights on effectively integrating virtual assistants into your business, maximizing their potential, and achieving newfound levels of productivity and efficiency. Resources Sphere Rocket Virtual Assistant Form Justin Nelson on Facebook Justin Nelson on Linkedin