Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

If you feel like there are holes in your internet marketing knowledge, that maybe you're trying to learn college calculus but can't add two plus two, then this is the podcast episode for you! Many marketers are obsessed with split testing, funnels, and setting up 1-click upsells, but they don't even have a buy button on a sales page. Can I walk you through what I tell someone if they're struggling, can't get a sales page figured out, and just need a quick web page online? The first thing is that you should have a copy of Paper Template (just $7 dollars) installed on WordPress, because you can easily click and create anything you want. But now what do you write on that web page where you want people to enter their email to subscribe? What magic words do you place on a web page where you want people to click and pay you money? Marketer of the Week: Robert Puddy I created a couple of products and launched a couple of services with Robert Puddy back in the day. His big thing then was creating traffic exchange

Maybe you're bored in your internet business right now because there's no real risk, challenge, or excitement in your business? This especially happens if you fall into the trap of "lying" because nothing is real. Let's get you creative so you can think your way out of your current predicament (even if that problem is boredom)... Creativity doesn't only mean "get a bunch of ideas." Notice how the word "create" is in it? Creativity = to create. Make something new and valuable. Idea or invention. Why slow down? If you're on a roll, keep going, so during slow times when you're tired, your past self (on a timer) is like an extra employee you don't have to pay. Four minute mile: 100 article days, book in an afternoon, class in an afternoon, airport product. $2k product twice a week. Hack a 100k income, how many products to sell to achieve that goal. $1000 per hour income (webinars). 1 hour per week full time income (Amazon). 1 hour per day income (Fiverr). Think your way out of a situation. Albert Einstein

  Are your goals S.M.A.R.T. goals? Specific, measurable, achievable, realistic, and time-bound. Tune into today's program to uncover the tried and true techniques (16 total) to keep yourself motivated, focused, out of the procrastination zoned and focused on getting it all done and achieving that goal: Our marketer of the week is Jim Edwards from TheNetReporter. My biggest takeaway from him: just point and shoot PowerPoint for your video. It doesn't need to have quick cuts, fancy edits or be professionally done -- at all. General Motivation Four Daily Tasks: Business-Building, Deliverable (no degrees of doneness, no chipping away, no to-do lists) Seinfeld calendar (do something small every day so the cycle isn't broken) + 5 day sprint Formula and checklist: for example, 3 part podcasts and "research heavy" blog posts: 100 solutions, group into 4-5 categories and whittle down so it's all meat and no grissle, which leads us to... Reduce and rearrange the raw materials -- SIMPLE mindmapping with FreeMind hel

New Year's Resolutions don't "work" and a "New Month's Accomplishment" is what you need instead. Let me explain... New Year's "resolutions" are silly for a few reasons... They usually aren't S.M.A.R.T. goals (specific, measurable, achievable, results-oriented, and time-bound). SMART goals are pretty self explanatory but let me lay it out so there's no confusion: when you set out to do something, make sure that it's: simple and clearly defined (specific) something tangible so it's 100% clear whether or not you accomplished that goal (measurable) enough of a stretch to move you out of your comfort zone, but not a shot at the moon (achievable) all about an outcome instead of an activity (results-oriented) in such a timeframe that it creates a sense of urgency for you (time-bound) I think when most people set a goal that they're serious about, they intuitively and automatically make it specific, measurable, and achievable. The two biggies here are "results-oriented" and "time-bound." Issue #1: You

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't. Useful content: weekly podcast, weekly video, weekly blog post. Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results Think beyond just a blog: guest posts, podcast, book, viral videos Mild keyword stuffing: use phrases people are searching Marketer of the week: Steve Celeste from InternetPursuit.com (Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.) Steve Celeste's blog and marketing training gave me the idea of cre

What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why! But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal? Our marketer of the Week is Robert Cialdini, author of "Influence": I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors? Scenarios We're Talking About Today... Are You Guilty of Any Of These I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page. I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how

I'm going to get really personal today and talk about times I've screwed up... Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style. When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do. Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present. (That's us a few years ago at Inc. Magazine headquarters at 7 World Trade Center in New York City.) I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin. Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures Four Daily Tasks: I said it before and I'll say it again..

The only way you're going to make any kind of consistent progress is to break it up into milestones. The expert in anything was once a beginner. Wise Words... The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill When people say mean things about you, it's a reflection on themselves. You don't have to be great to start, but you have to start to be great. -- John C. Maxwell INTERNET MARKETER OF THE WEEK: Marlon Sanders He's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and make it even better. Use their copying of your idea to make your idea one step ahead of theirs. People give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people. What do you do when you

Internet marketer of the week: Big Jason Henderson from BetterPostureGuaranteed.com BigMarketingOnline.com. My big breakthrough from him: a membership site doesn't have to be a recurring forever monthly payment. You can create a single payment, or even better, a fixed term site, instead of that old and tired download page, using Member Genius. Things Angering Me This Week Black Friday deals, discounts. It's a drug for your business. Get that quick "hit" that you pay for later. What you're trying to obtain from the discount is to get non-buyers to buy something low ticket. Get the juices flowing. I buy from you and you say, check your email for the download link. What? Send me to a membership signup so I get an email and have a lost password link for later. Member Genius takes care of all that. No support link from your sales letter or your membership site? Time to change that. Five Things to Identify So You Can Get the Magic Feeling Back Signal #1: Fear-driven thoughts. Have you been told to "ma

Are you annoyed that an Internet marketer is marketing to you? Instead of looking at other marketers as people who are "serving" you as a consumer, why don't you look at what successful things they repeatedly do, like consistent products, blogging, and webinars? And model what they do! Marketer of the Week: Dennis Becker Dennis wrote the book from 5BucksADay and has the membership site Earn1kaday. Like me, actually leaves his money-making websites online. What a concept.   If a site makes me money, I'll keep maintaining and promoting it. He has lots of irons in the fire such as a new product and new Kindle book every month. Complaints of the Week I'm at your sales letter. Where do I go to login to your membership site? I bought the "lite" version and I login. Where can I go to upgrade? Marketers delight, 5 site license to unlimited license. What about an in-your-face upsell or interstitial ad? I want something else you're selling. You're supposed to "sell the click" in emails but what the heck am

Internet marketer of the week: Ray Edwards. Creator of the Rapid Writing Method. He absorbs what Brendon Burchard, Michael Hyatt, Dave Ramsey all do very well -- branding and unification. A huge breakthrough I got out of his "Writing Riches" book was that just taught straightforward copywriting. Not a lot of silly stories or parables mixed in like others teach you "should" have in a book. What a concept! Common Cop Outs (That We Just Solved in Today's Show)   My niche is people with money! Who wouldn't want it? My niche is young people because they're smart, or old people because they have all the money Split test it! I'm going to provide value and give everything away for free I'm still learning I have an idea but it's already been done before I have an idea but I'm waiting on someone else to do the work I'm "waiting" for the right time A Confused Mind Never Buys! Delayed buy button and I can't buy, or I can't buy on an iPad I optin and I can't buy right away, I have to wait for

We recently launched our Website Remote service. It allows you to centrally manage and update your WordPress sites. We created it because there was no good way to manage all our WordPress sites from one location. The other solutions that "tried" to do it, sucked! Solve a real problem. It doesn't matter if "a" solution already exists. It probably sucks. Yours will be better. When we put Website Remote together, and had our new affiliates sell and market our existing Backup Creator plugin, I had a few realizations... Realization #1: Get Out More You don't have to confine yourself to little sites like the Warrior Forum. You can use other peoples' land to build a list, but don't live there. This is true when it comes not just to pricing and positioning your products, but also what advice or training you listen to. Your business is your business. You're free to charge whatever price you want, limit the number of sales, email as often as you want. Update your blog or submit podcasts as frequently as you feel l

Are you scared? What if you became more aware of what made you anxious, scared, or nervous? Could you dissect those into smaller pieces? If you did, you'd be able to change and improve those small, manageable pieces... What if I asked you to write down a page of words to describe a "bad mood" such as: flustered, dejected, beat-down? What if I asked you to then write a list of words describing a "good mood" such as: happy, energized, bubbly? My guess is, that list of "bad mood" words would be longer than the "good mood" list. Let's change that for you. To become more successful in both our personal lives and our businesses, we need to become more detailed about the positive things and less detailed about the negative. Whatever you apply more detail to is where your mind will focus. What's the "trick" for overcoming that fear and thinking more positively and effectively? Answer on a 1 to 10 Scale When you go to the store, the clerk asks, "How are you?" Both of you are expecting your response to be a mono-syl

I'm going in for surgery on the ankle today (Friday) and it has me thinking a lot about being negative (or rather, avoiding or "fixing" that negativity that creeps up), being honest and owning up to things like procrastinating without labeling and feeling sorry for yourself, so you can actually make progress on yourself -- because no one else will do it for you. As internet marketers, we need to motivate ourselves. Let's be real... sometimes stuff just happens. You have to find the good in situations, get some perspective, and be honest without feeling sorry for yourself and labeling your situations or the emotions. Then, you are better able to look at things in a positive light. Be Honest With Yourself This is probably the most important thing we're going to talk about today. Just think about how you would answer these questions and we're going to talk about some solutions afterwards. Do you find yourself filtering out the positive things that happen to you? Or, do you minimize all the good things while

I broke my ankle in two places this past Saturday evening. I was dancing at a wedding and walked over a wet spot on an already shiny, slippery, coated cement floor. There was water (or maybe wine) spilled in a little spot that I didn't see, and I slipped and landed on it with all my weight. The technical term is a "fibular and medial malleolar fracture" and they had to reset (or I guess "reconfigure") the bones (very painful) and I'll be hopping around on crutches for a few weeks and keeping it elevated in bed. What I found interesting is that the orthopedist, emergency room doctor, nurse, etc. kept asking me... what do you do for a living? Is this going to affect your work? Luckily I've "worked" from home for 6 1/2 years and I'm glad I don't have to worry about that kind of thing. In fact, the last couple of days have been hugely productive in my business. I've been making leaps and bounds in productivity, getting my upcoming "Website Remote" wordpress tool ready for our November 11 launch date, even from

Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place. WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line. What-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in. Why-this is why the customer wants to use it. For example, to make money. How To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like. What If-this is the challenger at the end. When you're making your membership site, you want to lay it out in modules. Four modules are ideal, at about an hour each. Each module is a milestone in the process. You want to be 100% clear what the end goal is going to be in

The good, the bad and the ugly about solo ads vs. affiliate networking... There are many ways to get traffic. Some of the older ones include fads such as: Joint Venture Giveaways: someone would sign up and have access to multiple giveaways that they could then send to their list. Everyone in the network would be cross-mailing their own lists, offering these giveaways, to attract traffic to their site. Viral Reports: you have a special report (i.e. how to set up a basic WordPress site) and mail it to your list and the link back to your site is included in the report. For each of your subscribers that passes it on and gets a new subscriber to sign up, you could pay them a $1 per new subscriber. Traffic Exchanges: this operates similarly to the JVG above where there's multiple people in the network. You would join it and then everyone is rotating through viewing multiple sites and each one you view gets you a credit. With these credits, you could then buy banner ads, etc. to drive people back to your sit

It's very easy when you first start your internet business, working from home, to fall back into those habits that you have from working for an employer, where you have to fill up 8 hour days one after the other and no "project" really ever has to be done for you to make income. Or, some of those very things that led you to develop an internet-based business, such as wanting to dream ‘big', form your own partnerships, etc., but all of those ideas will not make any money if you do not implement them. It's easy to get pulled into "Scope Creep", where you continue to add more and more features or additional webpages, upsells and bonuses, etc., instead of just focusing on ONE thing and pushing it out there. These are all productivity killers. Instead, you want to think in "Three Day Window" terms. Principles of the Three-Day Window What is it? The 3 day window is the time period from "idea" to "implementation." You have 3 days to get it to a stopping point that if you had to sell it right then you could. It's

One of the best ways to make money online is to create content that solves problems but a lot of us struggle with writer's block. The answer to that "blank page" is to have a system. Don't be afraid that using a system or a template will result in something that is bland and not unique. It's quite the opposite. The best thing about using a system is that you get the thing DONE. Three Elements of A System The system component-you can think of it as your approach, the actual "1-2-3" of getting words on paper. For example, if you're creating a 400-word article, don't say 400! That sounds huge. Instead, break it down into: Title, Intro, 3 points, Summary, and a Call to Action. Now, what if each of these sections was 50 words? Sounds a lot better, right? You can make things even easier by turning everything into a question. This is a really easy way to do it. Act like you're having a conversation with someone about your subject and think what they would ask about your subject. The answers become your text. Exa

Setup Your Site the "Right Way" Namecheap: Get your domain name at DoubleAgentDomains.com. HostGator: This is for web hosting. After you buy your domain name, your site has to "live" somewhere. This is web hosting and fou can get this at DoubleAgentHosting.com. AWeber: This is an autoresponder, your essential tool for building a list and keeping in contact with your customers. Get this at DoubleAgentAutoresponder.com. WordPress: This is a free tool that you "place" at the front door of your site. It lets you edit your site and pages without having to know how to write or edit HTML code. You can just click around and create any extra webpages that you like using plugin's and tools that WordPress uses. Once you get webhosting via DoubleAgentHosting.com, there's a special button where you can install WordPress on the front door of your site. Its' going to make creating all the pages we talk about today super simple. Robert has a WordPress plugin called Paper Template that makes everything look like a