Small Farm Nation: Farming | Marketing | Homesteading
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 56:17:12
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Sinopsis
Marketing training courses for farms, wineries, and food businesses
Episodios
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How to respond to “why are your farm products so expensive?”
09/08/2021In this episode, we'll discuss what to say when someone asks "why are your farm products so expensive?" To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Should you partner with other farmers?
26/07/2021In this episode, we'll discuss if it's a good strategy for your farm to partner with other farms. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Email vs Social Media. What’s best for your farm?
19/07/2021In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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How to grow your farm’s email list
12/07/2021In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Should you worry about email unsubscribes?
05/07/2021In this episode, we'll discuss if you should worry when people unsubscribe to your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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How to get more traffic to your farm website
30/06/2021In this episode, you'll learn tips and tricks to drive more traffic to your farm's website. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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When to use storytelling with farm marketing
23/06/2021In this episode, you'll learn when you should (and shouldn't) use storytelling as it relates to farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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How to differentiate your farm from look-alike competitors
16/06/2021In this episode, you'll learn how to make your farm stand out and be not only different than competitors, but better. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Is the customer REALLY the hero of your story?
09/06/2021In this episode, you'll learn why the customer is NOT the hero of your farm story. You are. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Should You Outsource Any Farm Marketing
02/06/2021In this episode, you'll the pros and cons of outsourcing parts of your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Farm Marketing – Active vs. Latent Customer Needs
26/05/2021In this episode, you'll learn the difference between customer's active vs. latent needs, and how that impacts your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED
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Biggest Mistakes with Farm Websites
20/05/2021So it’s December and we’re winding down the farm season. Let's take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.
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THE FARM ONE-PAGE BUSINESS PLAN TEMPLATE
13/10/2019 Duración: 20minOkay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way. Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.
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8 Logo design mistakes
06/10/2019 Duración: 18minWhat do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.
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How to Create an Email List for your Farm
22/09/2019 Duración: 14minOne of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
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Why You Must Create a Great Farm Brand
04/08/2019 Duración: 16minIs branding important for your farm business? Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning. I mean, what does the word “brand” mean anyway?
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7 Habits of Successful Farm Marketers
07/07/2019 Duración: 12minSo what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?
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How to Tackle Farm Price Objections: Farm Podcast
30/06/2019 Duración: 14minWe all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? This week I want to discuss a challenge that many small farmers face. It’s one that they seem to all dread and it puts them on the defensive. It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much. Now, this is a real issue for many of us, so it’s not one we should run from. We need to be prepared to face this head on, and the better you get at this, the more it will become a non-issue. Why is that? Because, as your skill improves at conveying value, that skill will permeate all aspects of your marketing. Your blog posts, your social media updates, what you say on your website and in your email marketing. You’ll become proficient at conveying value and focusing on benefits, rather than being defensive. Before we dive in, I want you to understand something. The Dollar Store shopper isn’t your farm's customer. Or at least not for most of y
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How to Grow Your Farm’s Email List: Farm Podcast
23/06/2019 Duración: 20minAn email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? In this episode I walk you through the four not-so-simple steps of email list building for your farm business.