Twitter Smarter Podcast With Madalyn Sklar - The Best Twitter Tips From The Pros

Kristin Smedley is an award-winning nonprofit leader, TEDx speaker, and author. She never planned any of that. But then two of her three children were diagnosed with a rare disease that causes blindness, and she had to learn how to use tools to help them. Kristin’s two blind sons are now thriving as gifted high school and college students. She is the founder of the Curing Retinal Blindness Foundation, the only patient organization in the world for her sons’ blindness, CRB1 LCA/RP. Her book, “Thriving Blind: Stories of Success Without Sight” is available in all formats, including electronic Braille and large print. Kristin speaks internationally on the topic of “Setting Extraordinary Expectations” for your personal journey, and she’s also a co-host of the 4 Chicks Chatting Podcast. In this podcast, Kristin shares her inspiring personal journey and the simple steps she took that elevated her Twitter presence. That success has helped her advocate for her two blind sons and launched her role as an advocate for th

Each week I'll be sharing a solo episode that's filled with super helpful, strategic Twitter tips aimed to help you rock your Twitter. If you’re ready to start getting noticed on Twitter, these 8 tips are for you! This advice will have you seeing audience growth and more engagement, which is exactly what we all want in the social media world. Podcast show notes are available at https://madalynsklar.com/twittersmarter57

My guest Dhariana Lozano is a social media consultant with almost a decade of experience helping B2B and B2C brands use social media to expand their reach online. She’s also the co-founder of a New York boutique marketing agency called Supremacy Marketing. Podcast show notes available at https://madalynsklar.com/twittersmarter56

My guest Nika Stewart is a social media trailblazer, national speaker, and CEO of GhostTweeting.com. Nika has built a reputation for turning entrepreneurs and thought leaders into social media superstars. She does this by helping clients leverage the awesome power of social media to spread their messages and maximize brand awareness. With that goal in mind, her company has been building social communities and amplifying the visibility of celebrities and those who should be. Podcast show notes available at https://madalynsklar.com/twittersmarter55

Tim Fargo is the CEO of Social Jukebox, an amazing and powerful Twitter automation tool that I love and use every day for marketing my brand on Twitter. It’s a paid scheduling tool that allows you to load a “jukebox” full of content so you can schedule tweets to go out and then sit back and let it do the job for you. I’ve known Tim for many years and even had him on this podcast a few years back (episode 28). Tim is my first guest to come back on for a second time. He’s a bestselling author, a keynote speaker, an angel investor and an entrepreneur. Podcast show notes available at https://madalynsklar.com/twittersmarter54

Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world. Garrett has a new book out called the 10x Marketing Formula, Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. In this episode, he and I have a candid conversation about his 10x formula. He tells us we can take advantage of Twitter by using it more when it comes to publishing and resharing content. And that too many times we forget to keep that steady drumbeat going on Twitter. So that’s where the 10x formula comes into play. You’ll hear his strategies, that when applied, will help you get 10 times the results. Episode Highlights: Garrett’s Twitter tips: #1 thing people need to be doing to really take advantage of Twitter is using it more, publishing

Kami Huyse is the CEO of Zoetica Media and the founder of Growth Hacks for Women, a community where she shares inspiring life, business and productivity hacks for entrepreneurs. In 2009 she started the Social Media Breakfast of Houston. And last year Kami and I started a new podcast together called Communities That Convert. In this episode, Kami shares her “BE FUN” secret sauce on Twitter. She stresses the importance of building a community by being community-minded and nurturing. Plus, she talks about how you can maximize the use of GIFs, Twitter videos and quick hashtags to make your tweets more engaging! Episode Highlights: Kami’s secret sauce is to “BE FUN” on Twitter Kami talks about ways to have a good Call-To-Action (CTA) Kami talks about ways to build your community on Twitter Use your GIFs strategically Twitter Video Hashtags My Favorite Quotes: “Don’t be a taker. Be a giver.” “Be community-minded. Think of yourself as a community manager rather than as a person who has an audience.” “My purpose in

In this episode we’re doing something a little different. I’m spotlighting two people who are using a new Twitter feature that allows you to have up to 50 character spaces for your display name. It was 25 spaces and now it’s doubled. This allows you to get really creative. On my profile it says: Madalyn Sklar. Speaker. Podcaster. Chat Host. It’s a way for people to know more about me. It’s bold and it stands out. I noticed two people who are using it in very creative ways and wanted to spotlight them here on the podcast. They are Jeff Higgins and Casie Shimansky. Jeff is doing something really cool that stood out to me. He’s changing his Twitter display name every few days. And they’re really witty, for instance one day it said: Jeff Higgins Only Wears Banana Republic Boxers. And now it says: Jeff Higgins Was In A Pretty Crappy Band. He’s having fun with this and getting lots of attention. Casie is doing something really cool and unique. Hers says: Casie [kay-cee; KC] = Going BALD for Kid’s Cancer. This reall

Jay Baer is the founder of Convince & Convert, a company that provides social media and content marketing strategies to top brands. He’s also a digital marketing expert, keynote speaker at events all across the globe, he’s a New York Times best-selling author, an investor in tech start-ups, founder of 5 multi-million dollar companies, and he’s also a blogger and podcaster. In this episode, Jay shares 3 strategies that helps him up-level his Twitter marketing. He talks about how GIFs are the ultimate snackable content, how a personalized URL shortener is great for branding, and why scheduling your tweets at the right time will improve its visibility and get you great results. Episode Highlights: Jay recommends using GIFs in your tweets. They get much more attention in the stream and a lot more interactivity in engagement from people. In his experience, Jay says GIFs are more engaging than a static image or even a short video. GIFs are visually interesting. The 3-second loop is the ultimate snackable conte

In this brief, solo episode (yeah, it’s just me) I share my thoughts on the new expanded tweets. It’s an excerpt from my recent post, What Will Happen To Twitter’s Brevity With Expanded Tweet Count? I’d love to know your thoughts about this big change to Twitter. Feel free to comment at the bottom of the page. It’s official. Twitter has expanded its character length from 140 to 280 characters. They did a test launch back in September that received a lot of criticism because let’s face it, 140 characters is what made Twitter, Twitter. Many users argued that increasing the tweet size would make Twitter less readable as longer tweets filled up the feeds. And as I mentioned in a previous blog post, Twitter does not need to become another Facebook, LinkedIn or Instagram. Twitter Releases 280 Twitter decided to go ahead and roll out longer tweets on November 7. They did this everywhere except for those using Japanese, Korean and Chinese, because character length is not an issue for those languages. Twitter says it’

Dorie Clark is a marketing strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, Fidelity, Yale University, and more. She’s a regular contributor to the Harvard Business Review and many other great publications. She’s the author of a brand new book out this week called “Entrepreneurial You.” And she’s also written two other widely popular books, “Reinventing You” and “Stand Out”. In this episode, Dorie shares her insights on leveraging your content on Twitter. She talks about using Twitter to share “evergreen” content. When we talk about evergreen, we mean content that doesn’t expire or go stale. It’s good today, next week, or even 3-6 months from now. Timeless material is valuable and should be leveraged. Check your blog. You probably have content you can leverage on Twitter more than once. Dorie says the key is to look for the pieces that can continue to add value to new readers lives. What’s most important is to fully maximize the value of the

Joe Martin is the Head of Social Analytics and a Brand Evangelist at Adobe. He has 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. As the Head of Social Insights his team is responsible for using data insights from social to influence strategy, product development, monitor the brand, and improve content strategy. Basically Joe is an uber smart data guy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. In this episode, Joe shares helpful advice that will help you get heard. Whether it’s creating fascinating content for your blog, participating in Twitter chats or being featured on a podcast, it’s all about the conversation. You can build a following by going to where everyone is at, like trending topics and hashtags. You want to get active and share your point of view. Be engaging and have fun. My Favorite Quote: “Be engaging and fun. Be yourself.” Your Call-to-Action: Your cal

Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics. Dan is the author of the book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media” and the host of “Focus on Customer Service Podcast”, presenting brands that focus on delivering outstanding customer service with social media. In this episode, Dan shares actionable tips for using Twitter as a channel for great Customer Service and Social Customer Care and how to make the most out of Twitter as your best service channel. He stresses the importance of managing and exceeding customer expectations, both offline and online, always monitoring conversations and mentions of your brand. He reveals why it’s important to jump in, listen to what people are

Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.” In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement. My Favorite Quotes During the Interview: “If you p

On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to me and shared his thoughts about the recent Twitter update. You’ll hear it in this episode. And you’ll hear me do some ranting as well as some raving. I'd Love To Hear From You! What are your thoughts about these new Twitter changes? How can the app be improved? I want to hear from you. Send me a tweet @MadalynSklar or send me an audio message like John did at MadalynSklar.com/SpeakPipe. You can leave up to 90 seconds of audio. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter44.  

Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on consulting small businesses and start-ups to design effective social media and marketing strategies. In this episode, Lucy discusses her best tips for using Twitter effectively and strategically, from starting with a plan and following through with it, to leveraging deeper engagement. She lays out the importance of joining Twitter chats and benefiting from community connections. She says, and I quote, “Twitter chats have revolutionized my social media life.” We talk about why Twitter is a valuable platform for Social Listening as well as the benefits of Advanced Search. This episode is full of advice that will help you improve your Twitter presence. My Favorite Qu

Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter bio. LOL! I’ve known Christin for several years now. We first met on Twitter, and as you’ll hear in the interview, we got the chance to meet in person several months back at Social Media Marketing World in San Diego. There is nothing like meeting someone in person you first met online, and especially with someone you made an impressionable connection with. When Christin and I saw each other at the conference, it was as if we had known each other forever. That is the power of connecting on social media and it’s definitely the power of Twitter! In this episode, Christin talks about embracing Twitter and that taking an interest, being curious and playing with the platform can do so much for you. We talk about a lot of things including t

Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels that don’t convert. In this episode, Lilach shares insights on systems, strategies and tools to help maximize your Twitter presence. She says in order to be successful, you need to be active and be seen. And that it’s important to create systems that are scalable. She stresses it’s vital to have a strategy. So many times, people jump in with blinders and have no plan. In this interview, you’ll be a fly on the wall as Lilach shares ways you can take your Twitter marketing to a whole new level. My Favorite Quotes During the Interview: “You have to create systems that are scalable and more importantly, that you can maintain. I think that just goes what Twitter and social media is all about, it’s about being consistent. I think you have to

Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads. In this episode, Mindi shares helpful social selling strategies that she uses on Twitter. I love her advice on building trust and sharing great content. It’s all about getting prospects to Know, Like and Trust you. She recommends using Twitter as an indirect sales tool, like as a conversation starter to connect with people. You’re going to learn helpful tips from Mindi that will help ramp up your Twitter marketing and give you a fresh, new perspective. My Favorite Quotes During the Interview: “I feel like Twitter allows us to be more dynamic with our social selling strategy and implement our plan and get results and start talking to buyers.” “People really have to know you. They have to start liking you. And then they will begin to trust yo

Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following. In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked. My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on soc