Break The Business Podcast

This week, Ryan sits down with The Rattle founder Chris Howard. TheRattle is an innovative artist accelerator with offices in Los Angeles andLondon. In October, The Rattle announced its new “Venture Label” project, which aims to replace traditional record deals with an equity sharing arrangement between artists and investors that encourages the artistic and technological skill sets of its participants. Ryan and Chris talk about the Venture Label model and how venture-based artist deals can potentially foster a more equitable and artist-friendly entertainment industry. You can find out more about our guest’s work by visiting www.wearetherattle.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankairand the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visitwww.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast.

This week, Ryan sits down with Rutger Rosenborg, the Digital Strategy Lead for Chartmetric, a platform that offers data analytics services for music industry stakeholders. Ryan and Rutger talk about data insights that should guide artists in using social media platforms like TikTok and Instagram effectively. Rutger also talks about what data points artists should be looking at to measure their career success and how artists can use data for effective goal setting. Be sure to check out Chartmetric’s “How Music Charts” podcast (hosted by Rutger and former BTB guest Jason Joven) on all major podcast platforms and find out more about our guest’s work by visiting www.chartmetric.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankairand the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and bu

This week, Ryan sits down with Ace of Cups vocalist/bassist Denise Kaufman. Originally founded in 1967 and sharing the stage with legends like Jimi Hendrix, Janis Joplin, the Grateful Dead, and Jefferson Airplane, Ace of Cups’ story is one of the power of friendship and perseverance. Ryan and Denise talk about her five decades in the music business and how today’s music industry provides more opportunities than ever for musicians to create art without the hindrances of big business and traditional music industry gatekeepers. Denise shares some great advice and plenty of inspiration along the way. You can find out more about our guest’s work and check out her band’s latest album “Sing Your Dreams” (produced by acclaimed producer Dan Shea) by visiting www.aceofcups.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the sho

This week, Ryan sits down with Jesse Clasen and Jacob Michael of indie electropop duo Foreign Air. Ryan talks to Jesse and Jacob about how they were able to collaborate on making their debut album despite being on separate coasts using a wide range of remote collaboration platforms. Jesse and Jacob also share advice on getting lucrativesync placements and how to make the most of those placements once you get them. Foreign Air’s debut album “Good Morning Stranger” is available now and you can find out more about their music by visitingwww.foreignair.net.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankairand the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visitwww.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with Rich Nardo, Vice Presidency of the full-service marketing firm NGAGENCY. Rich talks to Ryan about NGAGENCY and Rich’s favorite music marketing projects that hehas worked on. Rich also talks about the emerging phenomenon of “microinfluencers” and how musicians can partner with these talented and engaging professionals to create interesting content and reach new audiences. You can find out more about our guest’s work by visitingwww.ngage.com, and be sure to check out Rich’s article in TuneCore Blog, “How Artists Can Partner with Influencers”, by visiting https://www.tunecore.com/blog/2020/08/how-artists-can-partner-with-influencers.html.Rate/review/subscribe to theBreak the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business project

This week, Ryan sits down with music marketing and branding expert Sydney Oberholtzer. After a successful career in advertising working with companies like Rolling Stone, Firefly Music Festival, and Lollapalooza, Sydney is now dedicating her career to empowering music professionals as the host of the Set Up Podcast. Ryan talks to Sydney about the great advice she has received from the music industry experts that she has had on her show. Season 2 of The Set Up Podcast will feature women entrepreneurs in music and you can find out more about her show by visiting www.thesetupseries.comRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with Shut Down Media CEO Ty Frankel. Ty started his music marketing company at the age of 19, building it from the ground up and working with top-tier brands such as Mercedes-Benz, Red Bull, and the NFL. Ty talks to Ryan about how indie artists can get more music placements and also shares some excellent advice on how to send more effective cold e-mails to lead to more conversations and better networking relationships. Artists interested in sending their material to Shut Down Media can e-mail ty@shutdownmedia.net and you can follow Ty on Twitter @TheTyFrankel.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with acclaimed music industry executive Loren Israel. Over the course of his distinguished career in A&R and music production, Loren has help break bands such as Plain White T’s, Neon Trees, Jimmy Eat World, and Less Than Jake. Ryan talks to Loren about how he got started in the industry and how the music biz has changed in the last twenty years. Loren offers some great advice to our listeners on the importance of musicians having discipline and a “prolific” approach to content creation. You can find out more about our guest’s work and his consulting services by visiting www.lorenisrael.comRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for

This week, Ryan talks to one of his favorite guests, music lawyer Erin M. Jacobson. Named one of this year’s top music lawyers by Billboard, Erin writes frequently on important legal subjects for indie artists. Ryan talks to Erin this week about a recent article she wrote in Hypebot about how artists should protect their music. Erin talks about the importance of copyright registration, why artists should be wary of certain music “registration services,” and the role that copyright registration plays for artists for create a significant amount of music every year. You can find out more about our guest’s work by visiting www.themusicindustrylawyer.com and you can find our guest’s recent Hypebot article by clicking here: https://www.hypebot.com/hypebot/2020/09/is-your-music-legally-protected.htmlRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and t

This week, Ryan sits down with Jesse Cannon. Jesse is an acclaimed producer, mastering engineer, author, and the creator of the Musformation YouTube channel, which is an educational resource for musicians and creative entrepreneurs. Jesse talks to Ryan about his recent YouTube video “The 4 MusicBusiness Con Artists You Will Meet in 2020,” and discuss the types the music industry “professionals” that artists should avoid (such as the useless masterclass hawkers and the Spotify playlist grifters). Jesse is also a successful podcast host and producer, and gives some great advice for why artists should get into podcasting. You can find out more about our guest’s work by visiting www.jessecannon.com andyoutube.com/musformation.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more

This week, Ryan sits down with Karen Allen, an acclaimed businessdevelopment consultant, live streaming expert, and the author of Twitch for Musicians. Twitch for Musicians is an e-book and online course that teaches musicians how to produce a Twitch channel, grow a fan base, and earn revenue on the Twitch live streaming platform. On this week’s show, Karen shares some great advice on how musicians can get into live streaming, which live streaming service to choose, and how musicians can grow their fanbases and make money on live streaming platforms. You can find out more about our guest’s work by visitingwww.twitchformusicians.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privac

This week, Ryan sits down with Matthew Adell, the co-founder and CEO of OnNow. OnNow is a new website where people can discover, share, and promote livestreams happening on platforms such as Twitch, YouTube, Instagram, Facebook, and even Zoom. OnNow could prove to be a valuable tool for livestreaming musicians to help their fans find their streams on one convenient platform. Matthew talks to Ryan about OnNow and gives some great advice on how artists can promote their streams more effectively. You can find out more about our guest’s work by visiting www.onnow.tv. Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with representatives from the collaborative mobile recording app Audiobridge. As COVID-19 continues to disrupt the daily lives of musicians, it is more important than ever for artists to use the power of platforms like Audiobridge to keep creating and collaborating with others. Our guests talk about their platform and give advice on how artists can make their recording process simpler, more efficient, and more effective. You can find out more about our guests' work by visiting www.audiobridgeapp.com and wefunder.com/audiobridge.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Podcasts. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast on Twitter. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with Amplify X CEO Adam Cowherd. AmplifyX is a platform that allows investors to directly fund the careers of musicians while allowing musicians to retain control over their intellectual property and career decisions. Adam talks to Ryan about the platform and how direct musician investment could fix the flawed way that musicians' careers are funded today while also strengthening the relationship between musicians and the fans who love them. AmplifyX will be engaging in a full launch soon and you can find out more about the platform and our guest’s work by visiting www.amplifyx.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more informa

This week, Ryan sits down with Venture Music President Chris Nardone. Venture Music is an acclaimed marketing company that specializes in creating custom-built marketing plans for musician clients. Ryan talks to Chris about Venture Music and about how musicians can use the social media video platform TikTok to create exciting content, build their following, and foster fan engagement. Chris shares some great advice on how musicians can be successful on the platform. You can find out more about our guest’s work by visiting www.venturemusic.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with AIMS API co-founder and CEO Martin Nedved. AIMS API is an AI-based music similarity search tool used by production music companies, TV and film productions, record labels, and music publishers to help these users search for the right track from their catalogue fast, easy, and with precision. It is a powerful piece of technology that levels the playing field for independent composers because the search function makes it more possible for users of music to discover unknown tracks for their projects. Our guest talks all about his platform and provides some fantastic advice on how indie artists can create great music for film and TV projects. You can find out more about our guest’s work by visiting www.aimsapi.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.c

This week, Ryan sits down with indie artist and Modern Musician founder Michael Walker. As a musician, Michael was able to build his fan base quickly through a technique that he calls “tour hacking.” It is a simple process and any musician can do it and find quick results. And even though his tour hacking practices took place at physical concert venues, Michael has created resources to help musicians bring tour hacking into the virtual world during COVID-19. If you are looking for a way to build your following and reach receptive listeners efficiently without leaving your home, check out this interview. You can find out more about our guest’s work and resources by visiting www.modern-musician.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainmen

This week, Ryan sits down with award-winning singer-songwriter and multicultural activist Raye Zaragoza. After a video of her song “In the River” went viral in 2016 and became a rallying anthem for the Standing Rock protests, Raye has dedicated her career to amplifying the voices of disadvantaged communities. Raye also truly embraces the “Break the Business” mindset through her inspiring work in starting her own record label using the Patreon platform. Whether you want to learn more about how you can use your art to help effect social change, or how you can find lasting success as a truly independent artist-entrepreneur, you can learn a lot from Raye’s words in this interview. Her latest album will be coming out later this year and you can check out the album’s first two singles “Fight Like a Girl” and “The It Girl” now on major music platforms and on her website www.rayezaragoza.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair

This week, Ryan talks to Kai and Lyron of electropop duo Les Flair. Kai and Lyron talk to Ryan about how they were able to use the power of word-of-mouth marketing to sell out a string of shows across Europe before even releasing a single record. Kai and Lyron share their expertise on mastering word-of-mouth marketing. Listeners looking for advice on crafting an effective social media strategy and setting up performances to generate organic social media growth should definitely listen this week. You can find out more about our guests’ work by visiting www.lesflair.bandcamp.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.

This week, Ryan sits down with vocal performance coach and Star Singer founder Tiffany VanBoxtel. The Star Singer Platform provides training resources for recording artists to help them improve their performance and run an effective music operation. Ryan talks to Tiffany about how musicians can achieve optimal vocal performances on livestreaming platforms and common general mistakes that performers should avoid in this medium. You can check out all of Tiffany’s resources and her Star Singer podcast by visiting www.starsinger.co.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects. Hosted on Acast. See acast.com/privacy for more information.