Remodelers On The Rise

This week, Brian Javeline with My Online Toolbox is on the show talking about what's going on in the remodeling industry and, in particular, with remodelers websites. We dig into content ideas for your remodeling business, talk about challenges that remodelers are facing today, and where remodelers are missing the mark in their website marketing and how you can avoid it!    

Today we dig into mindset and confidence with Tom Reber at The Contractor Fight We discuss:  How having the proper Mindset factors into being a successful remodeler The role confidence plays in your business Improve our mindset and confidence- developing both of those things What Tom's seeing that is working for his clients right now

In today's recording of a talk Kyle gave a few weeks ago, we cover how to evaluate and strengthen your marketing, creating a sales process that leaves prospects impressed, and how you can create a remarkable client experience.   

What is a DISC assessment and how can it benefit you and your employees? Today we revisit and expand upon the previous episode with Tony Woodall from Rootstock on what DISC is and why it matters to remodelers, the "never and always" rules of communicating with different styles, and how to know what style a person is without even doing a DISC profile. Rootstock is offering Remodelers on the Rise listeners favored pricing on our most popular leader development training module. We will provide a DISC & Driving Forces assessment, 90-minute debrief and Coaching Action Plan for $235. The DISC and Driving Forces assessment will provide a best-in-class, comprehensive report on the “How” and “Why” of your unique leadership style. In the 90 minute debrief, Rootstock’s Director of Services, Laura Birkey will coach you through the assessment results. Finally, a Coaching Action Plan will be delivered that highlights key awareness areas and an action plan for you to implement. If interested, please contact Laura Birkey

In this episode, Kyle covers 5 simple and powerful ways to stay in touch with your previous clients. When you implement these tools, you can increase word-of-mouth referrals and differentiate your remodeling business. For a simple, done for you way to do this, check out Remodelers AutoPilot: http://www.remodelersautopilot.com

This week, we answer questions submitted by listeners, specifically those in the RemodelersCommunity.com group. In this episode, we discuss follow-up calls, securing Google reviews, and best practices for staying top of mind with your trade partners and previous clients list.

Here's a clip from one of my recent coaching calls where a remodeler shares about how his sales process helped repel a non-ideal client. This is what happens when you implement a strong process!

Here's a recording of a webinar I recently did with Clear Estimates on Improving Your Sales Process. In this episode, we cover: 1. Improving your phone call with a new remodeling prospect 2. Five Powerful Words - When talking to a remodeling prospect 3. Preparing for a strong in-person meeting 4. Developing systems for lead tracking, sales pipeline, and follow-up Read more about the webinar details on Clear Estimates site here: https://www.clearestimates.com/improving-your-sales-process-w-kyle-hunt-webinar/

If you deliver a remarkable experience to your remodeling clients, they will tell their friends and family about you. Delivering a remarkable service is key to building a strong and thriving remodeling business, but it's hard work. The clip you're about to hear is from one of my recent Remodelers Circle mastermind meetings. The focus of the conversation is on 10 ways to ensure you're delivering a remarkable experience. Please listen carefully and try and grab one thing that resonates and that you'll work to implement into your business. Remember: "One customer, well taken care of, could be more valuable than $10,000 worth of advertising." - Jim Rohn The advice in this clip is fairly simple, but the execution is hard. It takes effort, attention to detail, and consistency. Give this a listen and then work hard to implement it!

"Self-awareness is the gateway to all personal growth." - Tony Woodall Today I talk to Tony Woodall, the founder of Rootstock, about building self-awareness through DISC assessments in the areas of: Dominance - How you handle problems Influence - How you win people over Steadiness - How you pace your life Compliance - How you handle rules set by others By utilizing the DISC assessment, remodelers can strengthen themselves and their teams by: Recognizing your strengths and weaknesses  Raising awareness within your team so that you can manage effectively Using the DISC assessment as part of your hiring process Here's a copy of my DISC mentioned in the episode:  Tony is the founder of Rootstock, a company dedicated to helping organizations multiple brand value by developing strong leaders. Call or email Tony at 630-338-6018 or twoodall@irootstock.com Like many companies, Rootstock was born out of passion and necessity. During his twenty years of delivering substantial bottom-line results in sales, marketing

Bryan Sebring of Sebring Design Build and I go 'around the horn' with my questions discussing his top tip/best thought that has positively impacted his remodeling business in these areas: Marketing (4:15) Sales Process (13:34) Managing Your Team (21:00) Financials/Job-Costing (26:38) Systems/Software (34:02) Work/Life Balance (35:59) Bryan has been in the construction industry since 1993 and opened his Sebring Design Build in 1999. He lives in his hometown with his wife, Jenny, and their four children.   

Am I using my website effectively?  How can I improve my online presence? I want to improve my SEO - what are some things I can do myself? What are some more advanced things that I could get some assistance handling?   In today's interview with Spencer Powell of Builder Funnel, we answer these questions and focus in on some small, actionable things that seem to move the SEO and conversion needle that remodelers can implement.   Spencer and I will discuss: Using services pages to build your SEO (3:10), keeping your old content fresh (6:40) the importance of opt-ins (12:00), why your blog matters and how to make it work for you (19:28), and how to utilize your Google Business page (20:40).    Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather.  Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division.  When the crash hit, they needed remodeling to support

Shawn Van Dyke is a construction industry business coach, speaker, and author and has taken the core concepts of Mike Michalowicz's Profit First and customized them to address the specific needs of the construction industry in his book, Profit First for Contractors.   Shawn is a great and knowledgeable guy and in this recording, once I get past talking about his vs. my hair, I interview him on:   - Making Cents of the Financial Statements - Why it’s so important to understand your numbers   - How Profit First for Contractors Works - What it is, the basic format of it, and why it works.   - We dig into the Initial Assessment Exercise from Profit First   - And then do some rapid-fire questions about helping you forget about Industry Standards, Destroying Debt, and other key takeaways we’d like to you walk away from this recording with.   Enjoy! You can find a copy of the book at: www.ProfitFirstContractor.com  

Some hard and "real talk" in this podcast

Two lead scenarios: which would you prefer? “Hi Kyle, my name is [     ] and I was referred to you by one of your happy clients." “I found you online when searching ‘kitchen remodeling’ can you come out and look at our project?” Most of our attendees chose number one. But why? The lead is already somewhat qualified. They understand the work that you do, and have the trust of a friend (the referrer). Why are referrals so powerful? Getting someone who has a need to know like and trusts you People like to give them Great ROI Better qualified lead and shorter sales cycle Find more on referrals here.

Have you been staying in touch with your previous clients? Learn why you need to make those relationships a priority and how they can help your current marketing efforts. 

It’s a good idea to regularly meet one-on-one with the key team members in your remodeling business. The tricky thing is that these meetings can easily turn unproductive. When you meet one-on-one with people like your production manager, estimator, designer, or office manager, you can quickly start talking about ongoing projects and get stuck lamenting about that cranky client or the mistake Bill made (again) out in the field. I’ve seen these meetings quickly become unfocused, drag on longer than they should, and not be productive. I wanted to share an outline for you to consider to make your one-on-one meetings more focused, powerful, and effective. It's important to have the employee submit responses to these topics the day before the meeting:

With all the choices for how you should market your remodeling business - which is the right ones to choose that will have the greatest return? It’s often this question that keeps us from doing any marketing. Below you'll see my answer to this question in an interview I did with Vicki Suiter. Enjoy! Check out Vicki's Vlog here

“I’m busy! There’s so much to do to keep up.” Perhaps you can relate? A piece of advice that I’ve been giving often lately is to make sure that you are focused on $100/hour and $1000/hour work – and delegating out the $10/hour work.

A little thought on how music can help you run a better remodeling business. I promise, I don't sing in this video, but you'll hear some decent music...