Profresh Podcast

Let's just say it: your appearance factors into how you're perceived in the workplace. And some of those perceptions makes sense. Obviously, you don't want your financial advisor to show up to a meeting in stained sweatpants. But how much should appearance matter and how are women between a rock and a hard place when it comes to their looks? Which heels are too high? Which flats are too matronly? Why should we care? When trying to look corporate feels like a Catch 22, maybe it's the dress code's fault and not yours.

Networking is critical for building your business, but who defines networking? Before you sign up for a networking group or give up entirely, let's talk options. Networking can be a nebulous term. At the end of the day, there's plenty of networking opportunities. You just need to decide which ones are the best use of your time and energy.

Whether it's clients, friends, or your uncle: awkward questions are everywhere. And even when people don't mean to throw you off- it's good to have a strategy to keep cool. Being professional means staying level-headed and confident. But when someone really catches you off guard it can be easy to totally drop the ball!

When managing other people actually means looking in the mirror, we have to confront the truth about our mental health. We're taught to check our emotions at the door when it comes to the workplace. But it's 2018. Are we really not going to address mental health in the office?! With this season's brand new format, you have an opportunity to share your experiences on air, either publicly or anonymously. Share your truth with the businesswomen who are struggling with what you went through years ago. Become the female professional that you needed to hear from.

With a brand new format, and original input from audience members, Season 2 is sure to be a wild ride. Get pumped for a preview of what's to come. The world has no shortage of political controversy. But when do sit back and remain neutral and when do you take a stand for what you believe in? Is it ever okay to bring politics to work? In this episode, we share a harrowing and transformative story from a listener and we share our insights on how to justify being politically active in your business.

Can your business receive national fame and acclaim while sticking to its Midwestern roots? Cheree Berry Paper makes custom invitations for everyone from Matt Damon to Chelsea Clinton-- all from their St. Louis office. "We’re able to compete with these large agencies and boutiques in larger cities but have the quality of life and the cost of living that we can have here in Missouri," Cheree says about her business balance. Cheree moved from New York to St. Louis, but she didn't narrow the scope of her dreams. If you're looking for a success story that spans several states and is less than 6 degrees from Kevin Bacon, look no further. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Being a Muslim woman in STEM who wears a hijab, Tojan is used to getting pointed glances and invasive questions. But Tojan molded those moments into opportunities to educate. Now she's combining her passions to shatter pre-conceived notions. "My dad, from the day we were born, called us doctor," Tojan says with a laugh. Although STEM fields are known for having very few women in them, Tojan never felt that a biomedical engineering degree was out of her reach. Now Tojan uses her business to empower and educate young people. She hopes to create classrooms that a younger Tojan would've felt comfortable in. Her secret? Open dialogue and a lot of hard work. Listen in to see how Tojan stayed motivated. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on

What started out as a search for an artistic outlet in Silicon Valley became a journey of unplanned success. How does social media factor into your hustle? How do you stay true to your art when you still doubt yourself? Gretchen Roehrs was doing her daily grind in Silicon Valley. Sure that she was not talented enough to be an artist, Gretchen saw her design Instagram as a practice in self-expression and nothing more. That was before her art went completely viral. Now she's being talked about by publications all over the internet and working on a coffee table book with an imminent launch. So what made the shift for Gretchen from feeling inadequate to owning her artwork? How did you she go from feeling out of place to utilizing her platform for good? ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to supp

When your life does a total 180, do you stay with your safe dream job? Or do you venture into the loneliness of business ownership and hope for greener pastures? Nori Szanto had landed the job of her dreams right out of school. She had a blossoming career, a supportive husband, and was about to have her first child. But motherhood changed everything for Nori. The fast-paced job become burdensome and all she wanted was time with her children. So what did she do? Much to the dismay of her friends and family she quit her job and basically started over. But you probably guessed that because she's on this podcast after all. Tune in to hear how Nori's work grind helps her stay grateful for every day. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and L

"Is it worth it to you to live in a place you’ve always dreamed of living and not see the people that you like to see on a daily basis or even for a very long time? A month ago I would’ve said no. - Jenna Westra As workplace technology continues to boom, is working remotely a walk in the park? We would argue that although it's easier to do, it's not better. When you hear that someone works remotely, you probably picture them in a cabin in the mountains, pajama-clad, and serenely typing away. Unfortunately for everyone, it's not even close to that easy. This week we interviewed our Project Manager Jenna about the remote work she does for us from Vail, Colorado. Listen to this episode and decide for yourself: Is remote work a burden or a blessing? ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details.

When no one is speaking to your community, do you keep silent or raise your voice? Tina Casagrande felt that the lower Midwest was always drawing the short straw. Rather than pack her bags and head for the coast, Tina created a publication for people just like her. The New Territory is designed to empower and excited Midwesterners that may feel overlooked. In this episode we discuss with Tina (our first publisher guest) how she is turning the view of the Midwest from "flyover" to fantastic. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Developing a website is over most people's heads and that's okay. Web development doesn't have to be in your wheelhouse, but you do need to know the facts. Don't get stuck with an over-engineered website that you paid through the nose for. Take it from a marketing company that specializes in Squarespace sites, you should be able to edit your website whenever you want and however you want (if it's on-brand of course.) Tune into this (slightly rage-y) episode where we outline the questions that you should be asking your web developer. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Owning your dream business doesn't mean that balance comes easy. Michelle Nickerson has been dreaming up Confetti Craft Co. for years, in hopes to satisfy her need to be a maker. After falling ill for months, Michelle knew it was time to go all-in on her business idea and throw caution to the wind. Her investment paid off, and now she's letting fellow entrepreneurs know that the facade of balance is simply a myth. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

When words can become your reality, when is it time to stop being humble and start being proud of your hustle? Arming yourself with the right vocabulary to talk about your business is a key component of being successful. Diminishing your business is not only something that more women do than men, it can also cost you money. When is the time to nail down an elevator pitch and start giving yourself some credit? Day One. This episode is all about Dream Customers, Elevator Pitches, and how the ladder can win over the former. Dig in, Profreshers! ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

How do you find your brand voice and what does it take to reinvent yourself? After a fear of failure took Stacie Pottinger out of the photography game for years, she came back guns blazing. With a fresh, personal brand, a new name, Rogue Studios, and a website to match, Stacie isn't playing games this time around. But how to do you build your own brand Stacie-style? How do you let your voice shine through and stay hella professional? We answer all this and more in this episode about knowing thyself and staying true to you. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Need to unpack some hot topics? Your friends from the ProFresh Team have a glass of rosé poured and they're ready to dive in with you. Hey, you. You're a great listener and we love that about you! That's why we wanted to craft a mini episode that has the fresh takes you want and the host that you love. Kristen is joined by ProFresh Content Team Member and Harry Potter fanatic, Sydney, to tackle breadwinning, dual-income households, and sexism in business. There's no holding back in this hot-off-the-press episode that takes place in our own very own studio at Hoot Design Co. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

What happens when your Etsy shop explodes into a million dollar business? What gets sacrificed along the way? From sweating over a small letterpress as she printed her wedding invitations to being the sole owner of a business that sells in 1,000 shops worldwide, Beth Snyder, owner of 1Canoe2, has made great strides. But how did this business start and what twists in the road almost derailed the dream? This week Beth helps us tackle how you stay fresh with your creative biz and how the hardest goodbyes of your life can make for the best new beginnings. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Being a female breadwinner can be difficult to navigate. But what happens when that shift occurs almost overnight? Casey Rubly was a full-time teacher living check-to-check whose family had moved 9 times in 12 years. She never would have thought that she would be part of a million dollar multi-level marketing team. While her fast-paced fame may seem like a fairytale that "doesn't happen to normal people," it has come with it's fair share of "fights, and tears, and arguments." Her phenomenal success begs the question: is a female breadwinner still a big deal? Buckle up for an episode that breaks down the taboos surrounding multi-level marketing and the virtual tightrope walking that being a successful wife and mother can entail. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to

When do you stop burning the candle at both ends? Kiarah Moore, owner of Bake Moore From Scratch LLC, has been an entrepreneur since Day One. At 17 she was dreaming up business plans, and by the age of 19 she was meeting with investors. But when business is your primary passion, when do stop to smell the roses? After the hustle started to wear her down, Kiarah realized that she needed to appreciate her business as it blossoms. Especially now, with a baby on the way. Listen to Kiarah's story of the tireless work that made her successful, and the soul searching that helped her do what she loves. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.

Can being a local business celeb turn sinister? It seems like a dream for your business to be well-known in your community. But when a personal brand gets popular in the digital age, can the attention get out of hand? Kacy Meinecke's photography business is personal and warm. Based in Wichita, Kansas, Kacy gets recognized around town and most of her business comes for client referrals. But catching celebrity feels can easily turn into strangers feeling a little too close. ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.