Spapreneur Podcast

On this episode, we talk about the six things all spa professionals need to succeed. 2018 is just days away and we want y'all ready to go! We want you to build your business beyond the treatment room and this episode will help! The Six Pillars of a successful spa are new clients, retention, building robust referrals, money management, business and systems management, and expansion. What We Talk About Spapreneur Facebook Group Question - what to do about a client who suddenly becomes a problem out of the blue. The difference between starting your spa career vs building a business. Building your business beyond the treatment room Why new clients are like a snowball and builds upon itself Retention is EVERYTHING Why referrals are two different things You need a plan Money plan is so important You can't work the front desk and the treatment rooms and do both effectively Understanding your money blockages Business roadmap and why you need standards of operating your business An empty tre

On today's episode, we talk about planning for 2018! It's not too late to start planning for the BEST year ever! We've got a roadmap and why writing everything down makes it totally real! What new thing are you going to do to make your business jump start for 2018? What We Talk About We answer a Spapreneur Question! Planning out the year How are you going to achieve it Planning starts with numbers Daily Affirmations Growing and pushing is not for everybody Clean your space and reflect on what didn't work Try to come up with your own retreat and plan Setting up a better schedule to work on your business Realistic goals What are you going to do to stand out in your market in 2018? Attend a conference Planning out the Six Pillars of Your Business - Hint we have a program for that. Self care Resources Mentioned Facebook Group Millennium DemandForce Winning at Gift Certificates  Finish: Give Yourself the Gift of Done Oprah's Supersoul Podcast Spapreneur Podcast Episode 001 Ambe

On today's episode, we're talking about the Holiday season. Ramona's back from the UK, we both survived Thanksgiving and we're ready for the Holidays - or are we. We discuss the Massage Envy controversy and how it affects our business, and how successful our open house was! Then we go into what you need to be doing RIGHT NOW to make this the best Holiday Season. With a great Holiday Season, you'll plant the seeds for an amazing 2018! What we talk about The Holidays got the best of us - but we're back Massage Envy - bad! Why you need to constantly communicate to your clients When we had to turn in one of our therapists to the Board of Nursing What happened with our open house - Ramona might have been too good at marketing The Six Pillars Program The Hint Hint Card Don't forget to hand out stuff everywhere Make sure to tell your people to come into your business Remember you don't have to sell everything in the first week Consider hosting private spa parties as holiday parties The Holi

On today's Spapreneur podcast we're talking about a hot topic - sexual harassment. There is no industry that doesn't deal with sexual harassment - but it seems in spa-land we have a different relationship with harassment. We talk about what to do when this happens. Stop and No are complete sentences. No amount of money is worth dealing with this harassment. Topics Mentions The Line Personal stories Tips The Rules It's a power thing Control Your Room Listen to Your Gut Use the Certifications Google Alerts Reaching out to the community Men get harassed too Put your anti-harassment policy everywhere Grooming victims Resources Spapreneur.com/holiday  Control the room episode Spapreneur Facebook Group

On today's episode, we're talking about open houses! Remember the purpose of the open house is to show off your business to clients and to bring in their friends. What we talk about Themes for open houses Do you have mini services or not? Purpose of the open house How to get people to invite more friends Preassign practitioners their best services - show off your best stuff Highlight your strengths Explain the rules and expectations of your staff Hands-on experiences with your retail products How to host an open house on a small budget The steps to a good open house Solo Spapreneurs - how to host an open house Host a mobile open house at Holiday Market Resources Mentioned Frontier - Jason Martin Ultimate Email Course Spapreneur Coaching 31 Day Holiday Challenge Spapreneur Facebook Community

Happy Halloween Spapreneurs! We're sharing some of our 'horror' stories with spooky additions thanks to John Bukenas from Audio Editing Solutions. If you have a Spa Horror Story to share let us know hello@spapreneur.com. Things We Talk About The Ghost in the Spa Massage Therapist and the Shaman Captain Compost The Crumudengon and his Wife The Devil-worshipping Accuser Resources Mentioned Spapreneur Facebook Community Ultimate Email Course

One of the best ways to build new business is to get testimonials, but so many of you can't seem to figure out the formula to get more and consistent testimonials. We have the system and we're sharing it with you today. Sadly the review that we talk about is no longer on Facebook - imagine he took it down. Topics We Cover Why are testimonials so important? It's not just enough to get reviews you have to keep getting them How we created our system - the origin story Reviews are like gold in the pocket Reviews show you trends and themes in your business The Deal with Yelp What Happens When We Get a Bad Review When you need to own up to the bad review Resources Why 1-Star Reviews Are Great For Your Day Spa Millenium Scheduling Suite DemandForce SalonClouds Ultimate Email Course Spapreneur Coaching

Today we're talking about raising your rates. Pricing yourself correctly is an art, but one that you can hone. What We Talked About: Should you open your own place right away How to look at competitors Why money needs to be the first rule When you know when it's time to raise your rates Who is going to be the most vocal about your rate raise and outdo them How service still matters Offering add-on samples for free Educating vs Selling Rebranding the "membership" Don't get in your own way How to get clients off your table onto another therapist's table Resources Mentioned Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Amber Dugger - Spapreneur's Financial Coach Spapreneur Facebook Community Spapreneur Coaching

Lynn is still not willing to say absolutely. We're myth busting in this episode. Seriously we are breaking down the myths that are holding you back from success! On today's podcast: Lynn is sharing decorating ideas Myth of the "Spa Professional" Myth you must be quiet and listen to massage music Myth of worrying about everything Myth stop judging each other Myth of not asking clients back in Myth of not suggesting products Myth I can't make real money as a spa professional Myth you don't have to wear polo shirts and khakis Myth you don't have to use only natural products Myth the new modality is great for every person Resources Mentioned: DeStress Express Pinterest Board Educating and Selling Clients Spapreneur Coaching 31 Day Holiday Challenge Facebook Group

No fear in this industry - here are some of the things that got us started. You must try everything to get your business going and some things might freak you out. Those are the things that are likely to be the most successful. Things We Talked About in this Episode: How to get over the myth "there are too many" Never say no to any charities - seriously Think about signage to get attention - ask forgiveness later Website - you need a decent website Increase Testimonials and use them in marketing! All your free online real estate - make sure you claim that land Invest in quality collateral materials Use your car the right way Free gift for you cards T-shirts Look Presentable Partner with casual eateries Look at your clients for small business owners to partner with Discount move-in coupons Best of Contests Resources Mentioned DeStressing Your Dollars Webinar - RSVP NOW Ultimate Email Course Facebook Group 31-Day Holiday Challenge! There is still time to enter! 

This episode is brought to you by We're back! Summer is over and your favorite Spapreneurs are back on the air! We're talking about getting your last quarter of the year ready to go Fall through Valentine's Day 2018! In this episode we go over some key points to create your plan for success in the last quarter of the year! Planning doesn't happen by accident - it's something that requires you to be open and honest about where you are and where you want to be. Want to Support the Podcast? The best thing to do is Subscribe in your favorite podcast app and leave a review on Apple Podcasts - it helps other Spapreneurs discover our show. Topics We Cover: The absolutely drinking game It's time to plan for the busiest time of the year! Why it's the busiest time of the year Planning for Holiday season Having mainstays in your spa business to rebrand for each holiday Planning for taxes - cause Uncle Sam will get his money Why rule number one is Don't Fuck with the Money Profit First for Day Spas -

On today's show, we talk about how to be approachable in the spa business. This industry more than any other you really have to be available emotionally for clients. Accessibility is so important for growing your business. We are trusted with our clients to make good recommendations. Some clients you may be more accessible to than others. The point is to know where the line is and know to enforce your policies and principles. Topics Covers: How Accessible Do You Want to Be to Clients Can You Have a Personal Relationship Outside of the Spa with Your Staff and Clients? Sit in the Breakroom to Find Out What's Going On Show that You Care About the Client Not About Their Money The true Philosophy of Having a No Show Policy Following Up and Giving them a way to Get Ahold of You Communication between you as the owner and all your clients Resources Mentioned: Spapreneur Coaching Spapreneur Facebook Group

On Today's Episode: Ramona and Lynn talk about customer service today! Lynn has a brand new customer service crush with her Frontier Rep. It doesn't matter if you a huge spa or single person, customer service matters - a lot! You as the business owner have to set the tone for customer service for your day spa. We talk about several stories and tips to help you set the tone for customer service. Topics Covered: Local Banks are Awesome What happens when Clients Won't Go To Another Therapist When to Raise Prices You can't be monogamous with your clients Sometimes the best customer service you can provide is to say no Lynn's Customer Service Crush Find those moments where you can go above the expectation Resources Mentioned: LeadPages Podcast Websites Amber Dugger Customer is Never Right Belle Ame! (Life's a Beach, seriously y'all!) Frontier - ask for Jason Martin  Spapreneur Coaching

On today's Spapreneur podcast: Lynn celebrated her birthday and decided to eat birthday cake while recording this episode. How we're becoming a "grown up" with a new website and app for our clients. So we needed to raise money - and boy did we! Topics Covered: 4 or more membership system The thoughts of free Don't create an expectation for your clients to expect a sale Flash sales vs scheduled sales You need an email list Email list is more important than having a large social audience The benefits of having a great email list Resources Mentioned: Salon Clouds Millenium Why Discounts Suck For Day Spas DemandForce Boomtime Spapreneur Coaching Convertkit Want to Download the 6 Steps To Build an Email List? Well here it is. All you need to do is click the button! Click Here

On today's show: How to listen to your staff members so you can create an environment that serves the clients and the therapists well. Take the time to listen to your staff when they have concerns and questions about your business. Topics: Not everyone deals with changes well Know the personalities of all the people working for you Getting the therapist engaged in growing the team Check in with your crew Random Acts of Lunch Why You Shouldn't Be Friends with Your Staff Resources Mentioned: Spapreneur Coaching

On Today's Show: More adventures in front desk land - because sometimes we don't get it right. You don't understand multitasking until you've run our front desk - which is why we put a lot of value on who we hire for the position and who we don't. Listen and learn from our latest front desk drama. Topics: Why you want the front desk staff emotionally involved in your spa When you think you found the right person - but not quite Sometimes training involves energy Just because you've worked in the back rooms doesn't mean you're good at the front desk "You're going to screw up - just don't F*** with the money" Conflict resolution a la Ramona We do not have temper tantrums in front of clients - unless it's us The cardinal sins of the front desk When to back up your staff Sometimes you get the hire wrong - be willing to get rid of them Get support if it's your first firing Resources: Blog Posts About Hiring Front Desk Staff Facebook Community

On this week's Ask the Spapreneurs a Facebook group member asks the question - do best of contests really matter? Ramona gives the low down in this quick Ask the Spapreneurs episode. Want to ask the Spapreneurs a question? Join our free Facebook Community! There you can engage with the Spapreneurs and all of our fantastic community members!

On today's show: The name you choose for your business matters - a lot. It's often the first impression of your business. Don't set yourself up for questions you don't want to answer. Topics Why competitors don't matter The competitor down the road is stupid - wait until you hear this story We have enough outsiders thinking we're "naughty" we don't need people in the industry contributing Think long and hard about your business name An about page is important Brand standards matter Resources Mentioned Spapreneur Facebook Community Crystal Valley Day Spa Spapreneur Coaching Program

On today's episode: Technology has helped us grow our business, but there is a limit to it. How you respond using technology matters - because often we can't put emotion into an email or text response - so how do you handle that in what is a very personal business? Topics Covered How technology is great but there are limits Why emotions sometimes are missed through technology Why this is a personal business Sometimes a phone call is necessary Why phone calls can let us customize the experience The reason we're comfortable with email Resources Mentioned Heathinomics Podcast Websites Spapreneur Facebook Community Trivial Warfare

On today's episode, we're talking about the front desk! When you have a great front desk it frees you up to do other things. Topics We Cover: Don't be afraid to relinquish control is a freeing experience if you do it right What happens when Lynn has to run the front desk - it becomes performance theater! How you need to sit down and discover your true cost of running your own front desk Why you need a system so the front desk works Why you have to relinquish control of the front desk in order to grow Why you need to know how to run your front desk even you have a staff How you can't do it all and grow your business Resources Mentioned: Healthinomics Spapreneur Coaching Spapreneur Facebook Community Front Desk Guide