Sinopsis
The day spa business podcast giving real-life tips and tricks for massage therapists, estheticians, and other spa professionals.
Episodios
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How to Deal with Competition in Your Business
20/06/2018 Duración: 43minOn today’s episode, we’re talking about competitors. They are a pest and so annoying, but what do you do about them. How can you ignore them? It might be the greatest form of flattery to have imitation but we call shenanigans. When people copy your stuff it’s frustrating. Today’s episode we’re going over all the things you need to get beyond copycats. Topics Covered Roadmap We are noticing some Stealing vs being Inspired Our ideas come from our experiences Competitors are going to start copying you Why invest in business coaching The bottles of water, warm towels, and washcloths - starting trends Be original in your marketplace If you’re going to copy don’t - instead become inspired The tears and whining of building a community How are you going to up your level How Lynn and Ramona have handled attacks from competitors Why you should stand up and make yourself better rather than fight competition Who is your true competition? Invest in your business Spend your time b
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How to Handle Clients When They Lose Their Minds
13/06/2018 Duración: 34minOn today's episode, we're dealing with crazy clients. You know them, the ones that are high maintenance clients that you dread coming in. Find out ways to take control these clients or send them to the door. How to avoid unreasonable accommodations and avoid the abuse. Topics Mentioned More May Massacre - we know you're tired of it too Standup to your clients - don't take the abuse BBG spray Sometimes you need to shut it down Make decisions without emotions Know the tone of your voice to get the clients on your side Back your staff up Business mode vs practitioner mode Understand who the gatekeepers are and treat them well Resources Mentioned Michele Snelling - master Aromatherapist Audio Editing Solutions Spapreneur Live
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How to Find Time to Work on Your Business
06/06/2018 Duración: 27minOn this episode, we talk about finding the time and the energy to handle your business when things get out of control? It's going to happen, no matter how much you prep and plan there will be days when everything just fails. As a business owner, you're going to have to adjust and roll with the punches. You have to be the person to step up and find the time and the money to run your business or one of your competitors will. Topics Mentioned Sessy has to put her big girl panties on again because of May Massacre What do you do when things just fall apart? If you don't know how to handle something reach out to someone who knows Make sure your lease covers you and protects you first How to create time in your business to work on your business. Stop thinking about your schedule in terms of appointments Tighten up your schedule and you will get more clients Follow your body's natural rhythm and do your hardest work when you're your best Get a system to write down your thoughts - digital and paper
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Are You an Employee in Your Business?
30/05/2018 Duración: 28minOn today's episode, we talk about the choice to be a business owner or an employee in your business? The mindset shift that needs to happen to take ownership of your business, so you make decisions like a business owner and not an employee. Once you make that shift, it's impressive what you're going to be able to accomplish. Topics Mentioned More drama with "Little Boy." Amazed how little massage therapists make at "Pizza Hut of Massage." May Massacre Make the choice "Is this a job or a career?" The difference between a business owner and an employee Investing in your business Teachable vs. Trainable Business owners delegate well Do you want to be the boss? Build your team, so you know where to go to build systems You can't always stay in the treatment room Set the schedule for you The Sunday Night Business Meeting Resources Mentioned BizChix Podcast "What are you Tolerating in Your Business?" Leaving Friends Behind Podcast Episode Spapreneur Community - 50% off until May
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The Real Price of Enforcing Your No Show Policy
23/05/2018 Duración: 34minOn today's episode, we talk about the real cost of enforcing your no-show policy. Yes, you should have a no-show policy that isn't the problem but sometimes for special clients, your super regulars are it worth it to charge for the one time they miss? We'd love to know your thoughts. Topics Covered There is still time to join in Spapreneur Community for 50% off through May 31st use code 50off The Question of the Week: Double Booking - What Do You Do? Ramona's hair crisis and the lesson learned What you tell people when you use your no-show policy The type no-show policies Other ways to turn off clients Educate your client throughout their lifetime
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How to Respond to a Negative Review
16/05/2018 Duración: 33minOn today's episode, we use a real example of a negative review that we really didn't earn. How you respond and build your online reputation can mean the difference between more clients or empty books. What are the things we need to take responsibility for and when is it a time to say you've done enough. Set your business boundaries correctly. Topics Covered A real-life case story from our spa When do you take ownership of something goes wrong The client is Never Right but the Expectations they Have Based on You Are Every review you should respond to How to circumvent their influence Reviews and Testimonials are the lifelines to new clients Use honest feedback to get better at your business Resources Mentioned 1 Star Reviews Blog Post Six Pillars Program
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What To Do When Business is Slow
09/05/2018 Duración: 31minOn today's episode, we talk about the peaks and valleys of running a business. Spring has sprung which means clients are spending more time outdoors and less time in your business. Keeping calm and use this season to your advantage. Don't be afraid of slow business, use it to your advantage. Topics Covered The clients are outside not inside your spa Stay calm and massage on - seriously the clients will be back Remember Mother's Day Packages! Prep your clients for the big events Who have you not seen in a while? What to do when we're in a slump Start to meet new people Take a break Visit Garden Centers wearing your branding Get involved in your community Track your peaks and valleys Create Strong Partnerships within the industry Create a plan and then actually go do it Try summer hours Resources Mentioned DemandForce Yay Symone! Spapreneur Community Spapreneur Live
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How to Delegate to Grow
02/05/2018 Duración: 40minOn today's show, we talk about how do you ask for help and when. At the beginning of your career you probably have to do everything, but eventually, you're going to need some help. Your time is more valuable than you think so learning how to delegate can be a big win. Topics Mentioned Learning to Ask for Help Most business owners need to be control driven Delegating and asking for help is different The biggest reason you're overwhelmed is you're doing EVERYTHING The missing episode of Spapreneur Knowing what your value is - especially your time The day Ramona had to take the DeStress Express's website from Dupa Start identifying where you need help Front Desk Support is the first step Know when it's cheaper to spend the money to get a quick solution Stop asking for advice in Facebook Groups When you've outgrown something Know Your Lane It's really hard to build the business and work in the room at the same time Remember they won't do it exactly as you would do it Basic tasks c
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The Subtle Ways Clients Take Control
18/04/2018 Duración: 34min*** We recorded an episode 40 but somehow in the technology it got lost. So you're not going crazy, it's really not there. Enjoy this week's episode*** On today's episode, we talk about how some clients control the room in ways outside of sexual abuse. Lots of different ways clients try to take control of the service in a way that is detrimental to their service and your business. Or what happens when you do a service that the client doesn't really want? Where is the line between great customer service vs necessary care? We talk about this topic on this week's podcast. Control is a subtle thing at times - once again who needs to have control of the room? You do most of the time Topics Covered Everyone deserves a Dupa What happens when the client won't listen in the room Another reason to have them give you a massage and then give them a massage Taking too much control of the room Sneaky ways clients control the room Asking client's permission Client's want services you just can't do Build
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How to Take Control of Your Treatment Room
11/04/2018 Duración: 33minOn this episode, we might actually offend you but Lynn gets real about appropriate client behavior and what is your limit. In this #metoo world sometimes it appears that a client is misbehaving but is he? While we want you to always have personal boundaries and stay within the limit of the law, but we don't want you overreacting. There is a balance and the best news is that the limit is decided by you ultimately. Getting control of your room is the most important tool in your arsenal. Topics Covered Why membership is so important Lynn reveals a personal story about a "no-no" client E-Man Know your limits All modalities and services people get weird Wiggle Wiggle Wiggle You have to control that room Resources SpapreneurMembership.com Spapreneur Private Coaching Free Facebook Group
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There Are No Good Spa Workers Anymore (NOT!)
04/04/2018 Duración: 27minOn today's episode, we talk about what you're doing to attract and retain great spa employees and independent contractors. Sometimes the energy you put out is attracting the wrong person to join your team. This podcast we talk about how to deal with dealing yourself so you can better deal with your staff. Topics Covered There are no good massage therapists anymore Maybe it's not them, it's you? Have a direction for the interview process Let them do the talking Listen to the intuition inside yourself Ego Driven or Control Driven Sometimes systems take time to build within your team Why we don't post individual numbers for our team What you should not tolerate from your team members Look for maturity and a servant's heart Sometimes you do have to "mother them" Sometimes you have to just throw them in the backroom Threads in the Shaw Empower your staff to mentor Why we don't like to hire people who are established Create a relationship with the spa schools in your area Be okay
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The Differences in Independent Contractors and Employees in Day Spas
29/03/2018 Duración: 29minOn today's podcast, we feed the therapists soup and talk about the difference between independent contractors and employees. The differences are very clear and not because you have brand standards but the independent contractor can have opinions too. Both can work but you need to be clear about what your local and state laws say about both. Topics We Cover Why we haven't had episodes in the past few weeks We gutted a house and Lynn wants Ramona to start drinking Our new membership community Sessy brings in a playmate - and then it grew Why we didn't consider going the employee route Dupa lets us know - we have an issue The IRS also doesn't Fuck with the Money We explain the differences between employees and independent contractors You need to have like-minded people partner with you when you have an independent contractor Things you need to look for in a great independent contractor Our interview process for independent contractors Partner slow, get rid of them fast Lynn talks abou
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Don’t Let Technology Get In The Way of Client Care
07/03/2018 Duración: 28minToday we're talking about making sure your technology to help clients actually helps your clients. Client care is everything for the foundation of your business, don't let the tech get in the way. We take a lesson from a real-life experience and put it towards our own business and yours. Technology is an important aspect of running our business, but it's got to work. Following through what you say you're going to do is one of the most important aspects of growing your business. What we talk about Ramona is grumpy Lynn almost breaks her hand - yes gals and pals she is this crazy Sessy had enough - we ordered Chinese food SalonClouds boo - seriously Client Expectations are everything Try out the technology before major events and milestones If you mess up you have to fix it right away When you're the owner back up your employees and staff and help Confirming the ticket is correct before the appointment Establishing your core values as a business Kindness really doesn't cost anything L
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How to Help a New Spa Professional When They Join Your Business
28/02/2018 Duración: 41minOn today's episode, we're finally somewhat recovered from Valentine's Day but Sessy has one more adventure with dryers. But, the real bulk of the episode is inspired by our Facebook Group member Chelsea. Chelsea wanted to know how to help a brand new massage therapist build her books. Topics Covered Ramona realizes she can't do things like she did in her 20s Follow up on the Great Dryer Adventure Read the instructions or Delegate where you can Benefits of bringing in new spa professionals How to bring in an experienced therapist and breaking some bad habits Partnering with a local spa professional training center Have a mentorship mindset Use that email to get people in - and a tiny discount Your business needs to be strong enough without a noncompete Have spare shirts and encourage the new person to wear it Have a card for your new therapist that has a reason for a new client to see them Set aside time each week working with your new practitioner Plant the deep roots Get a front
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How to Roll with the Punches for Your Day Spa
22/02/2018 Duración: 33minOn this episode, it's full of helpful tips like stop worrying about matching your stuff and have a plan for overcoming what we go through in this episode. We've survived Valentine's Day - and rolled with the punches. You can too! Between therapists not letting us know that stuff is missing from there not letting us know and telling rich lawyers where Lowes is located this is a great episode. Topics Covered Question of the Week - yay Joanna Gable The massage therapists are eating our face cradle covers Silly man massage therapists try to mansplain When a therapist doesn't understand how to plug things in Our adventures in Costco Our U-haul problems Sessy only gets one hour The Saddest Sessy story ever! Do you know where your local Lowes is? Oh, fuck not the dryer! We manifest destiny an extra space Sessy steals a truck, a massage therapist, and a dryer Did you know dryers have different plugs? Why Profit First is so important Why Valentine's Day is fun but it shouldn't be the o
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Communication is your best business building tool
14/02/2018 Duración: 41minOn today's episode, we celebrate communication in your business. In everything, you do in life, communication matters. Being clear, concise in running your own business is one of the most important things about your business. Expanding your business means that you as an owner have to be very clear in your expectations. Communicate to yourself what is it you want them to hear and why. To do that you need to understand your own core values because those will drive you forward. Topics Covered Eagles won the Super Bowl! Our first bad review - hooray! The real reason we have problems with Massage Envy Why we don't censor ourselves App and website problems - there's a reason we haven't recommended them to you No one will take care of your baby as well as you do Sessy is taking away the backroom things The first step to get over the anxiety Ramona realizes she's a proper adult What are your business core values? Taking a Step Back The one time someone ran out of a massage Why you must con
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How to Convert Once a Year Clients into Regular Clients
08/02/2018 Duración: 22minWe got the date wrong - it's the week before - it's going to be okay, we're really good at helping spa workers get more clients, not checking dates. On today's episode, we learn about eating shorts when you can't find the right decor for your spa. Valentine's Day is on a Wednesday this year, plus President's Day weekend - 10 days of crazy. We're going to show you how to turn celebration clients into regular clients. This is the time to understand the method of educating your clients versus selling to them. Topics Covered Ramona is staying off of Pinterest Hint Hint Cards for Valentine's Day Decor for Holidays and Events How to turn Valentine's Day Clients into regular clients Make them feel special Remember your job for Valentine's Day - make him a Valentine's Day hero Make it stupid easy for him to impress her - that's your job Easy and cheap upgrades for Couples Massages and Single Massages Give them a specific reason to return - focus on areas you couldn't work on fully during the Vale
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When Your Business Costs You Personal Relationships
01/02/2018 Duración: 32minOn today's episode, we talk about to avoid the case of the f*ck its that sometimes happens with owning a business. Trust us, no matter how successful you'll face with the f*uck its, so get some perspective. Self-care is so important for the Spapreneur -it's something we often skip. Relationships can sometimes be a self-care item that gets sacrificed. Unless you're building a business you don't understand that the business is your baby. This can include your spouse or friends, who don't often get why you're suddenly too busy to spend time with them. It can also be your current coworkers. Unless they own the business they will never understand. A warning - Sessy kept hitting her new mic arm - you're going to hear it. We dare you to drink when you hear it. Topics Covered Sessy has a plan Question of the week how to avoid burnout Managing your clients or staff - you can't do both Feeling overwhelmed, we feel it too Importance of self-care Relationships and building a business How to handle runni
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Make Your Clients Look Like Valentines Day Heroes
24/01/2018 Duración: 41minWe're repurposing our fabulous Valentine's Day episode from last year - because it's just that good! It's fun to hear things like Sessy complaining about her butt - she's better now because she's been working out for a full year! Remember for Valentine's Day - you are responsible for him having a happy Valentine's Day. Topics Covered Get Your Packages Together Don't Freak Out if You're a Single Spa Provider - you can provide a romantic experience too Do a Simple Rack Card from Vista Print Put flyers and materials in local businesses Create strategic partnerships with other Valentine's Day service providers like flowers, bakeries, even jewelry stores Make sure you're adding in all the add-ons to include it in your package price How to implement couples services Don't like to decorate? Trade a service with a client who does How to get guys to invest in couples services Decorating ideas to make your rooms look fantastic Selling individuals services Don't assume client information - can
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Getting Back to Basics
17/01/2018 Duración: 32minOn this week's episode We handle our question of the week, Sessy talks about changes she wants to make in her life and business. It starts with looking her own roadmap and be honest about the need for the new roadmap. We're writing a managerial procedures manager, and Lynn wants to become less of a friend and mommy to our own staff to becoming a mentor and boss. You can make a change in your business any time of the year - you're not limited to New Years. Investing the time and money in your business can be wise. Topic We Cover: The question of the Week - all about memberships! Ramona's 18 Books in 2018 The Changes Lynn wants to make in her business The difference between being a mentor and a mom to your staff The timeline of our changes You have to work on your business not just in your business Investing in yourself Getting back to basics Reactionary vs Prepping How to plan time to work in your business Planning a mini-summit for your business Resources Happier in Hollywood Hap