Main Street Mavericks Radio

In this episode, Steve Sipress, best-selling author of 24 different books and founder of The WOW! Strategy group, discusses how money loves speed and money loves action. He defines the WOW! part of the WOW! Strategy as: W- Who you want to do business with, O - The irresistible offer you make and W -The Way you deliver your goods and services.Steve goes on to say that he likes to make everything simple and easy with systems. This is easiest if entrepreneurs focus on one thing they are good at and buy as few Internet programs as possible. Both strategies will save every entrepreneur save time and money. Steve believes entrepreneurs must be different and outstanding to get the attention they need to be successful.Steve Sipress is the Founder and President of Successful Selling Systems, Inc., and is widely recognized as one of the world's highest-paid and most-respected small business marketing consultants. He is known for getting transformational results for his clients, and is the only marketing consultant who

In this episode, Tom Chesser, marketing and advertising consultant, discusses how he helps his vendors solve problems. He discusses one of his solutions, the vCard, a digital business card that is interactive and gives business owners a new reasonably-priced tool to get their message out. He goes on to say that this vCard is so valuable because it is quicker and easier to change and update than web page or a website.Another one of his solutions is a health insurance program that helps business owners provide better health care at a cheaper cost for both the company and the employees. He also has a division that creates custom apps for nonprofits and schools to help them better communicate with their students and run more efficiently.Throughout more than 30 years of strategic sales and marketing leadership, Tom Chesser's commitment to ongoing client services and satisfaction has allowed him to maintain and increase his existing customer base and lead in new customer acquisition. He has learned to adapt to any

In this episode, Timothy R. Johnson, author, speaker, and Business Development Manager for Clint Author's Status Factory, discusses how easily you can create celebrity status for yourself and your business using media. Most businesses, as well as individuals, mistakenly believe that they don't have much to offer and should not be a celebrity, but this is not true. Everyone has a story to tell and a message to share, and that story and message can endear you to your target customers.Tim goes on to say that speaking at both the Harvard Faculty Club and West Point helps build the status of the individual business owner and help make him the obvious choice with whom to do business. He adds that once you have achieved celebrity status, you begin to hang out with others who have expertise different from your own and begin to create profitable ventures with those authorities.Tim Johnson, Chicago-area investor, specializes in selling, rehabilitating, and renting real estate. He is the owner of Bradley Management. He

In this episode, Craig Petronella, Amazon #1 Best-Selling author and CEO of Petronella Technology Group, LLC, discusses how easily your business information and your personal information can be hacked in a cyber breach. Most businesses, as well as individuals, mistakenly believe that they will never be hacked. In the interview, Craig details the three-step process he uses when evaluating any business for potential cyber security breaches.Craig goes on to outline several ways that your information can be breached using malware or ransomware that can infect your system and/or encrypt your data so that you must pay a fee (ransom) to re-acquire access to your own information. The big take-away for business owners is that it is imperative to invest in a data recovery, business backup or business continuity plan to reduce your exposure in a data-breach situation.Craig Petronella, Raleigh, North Carolina's top cybersecurity expert and IT authority, has authored multiple books, including How HIPAA Can Crush Your Medi

In this episode, Clint Evans, Amazon #1 Best-Selling author and founder of StandOutMedia.com, discusses all the changes and new trends that are happening on LinkedIn since Microsoft bought them out.Clint goes on to explain that the big take-away for business owners who are now using LinkedIn is that to keep all the important functions they are accustomed to accessing at the premium paid level, they will now have to upgrade to the Sales Navigator level, which is twice the annual cost they are used to paying.In the interview, Clint mentions an online summit he is putting together called Linked Intelligence Virtual Summit. It will feature 16 -18 LinkedIn experts who will educate listeners on how to make the LinkedIn platform more valuable to business owners and business people.Clint Evans is an online media strategist and #1 Amazon Best-Selling Author of Small Business Marketing System – Be #1 in Your Market. He is also the host of the Hidden Profit Path iTunes show, a columnist for Entrepreneur.com and part of

In this episode, Richard G. Lowe, Jr., "The Writing King," discusses that the best way to brand a business is through the publication of your own book.Richard goes on to explain that every business needs to be branded and they have an image they're trying to portray, especially smaller businesses. A book lends credibility to the business owner. Clients and prospects are impressed by people who are authors based solely on the fact that they equate authorship with expertise.Richard notes that the more books you have in a subject matter area, the greater the credibility you are perceived to have on that topic. For example, he has written two books in the survivalist/prepper genre. If he tried to sell himself in that arena, his two books would immediately establish his credibility with his prospect.In the interview, Richard adds that many people do not have the ability to write their own books, so that's when a ghostwriter would be hired. He then details how to find a ghostwriter for a book, noting that the ghost

In this episode, Ron Drummonds, Managing Partner at RKD Investments, LLC, discusses that the real secret to success in life is having multiple streams of income. Ron is a graduate of PHSD (Public High School Diploma). From the time he was in his 20s, he believed in having multiple streams of income to insure there was always money coming in.Ron goes on to explain that he has exemplified this multiple streams of income mindset from a young age, when in his 20s he started out as a full-time meat cutter and had a lawn care business on the side and sold real estate at night.In the interview, Ron notes that too many people in America today rely solely on their paychecks for income. If they lose their job for some reason and have no other stream of income, they are in deep financial trouble. This is a mindset that he has passed along to his children, encouraging them to have at least 6 or 7 streams of income to financially protect themselves.Ron started RKD Construction in 1990 with no clients and zero in revenue a

In this episode, Corey Poirier, Professional Speaker and Best-Selling Author, talks about the lessons he has learned from interviewing some of the most successful people in the world. He defines a super achiever and shares three of the most important traits that super achievers all have in common and what we can do to mimic their success.Corey reveals in this interview why leaders are learners, how the super achievers focus and the importance of saying "no." If you're wondering what it takes to become successful in life and how the highest achievers have done it, listen to today's episode.From growing up on a small Island in The Maritimes (Canada) to traveling across North America to speak to audiences both small and large, Corey Poirier is an award-winning keynote speaker, having presented to over 150,000 attendees and having shared the bill with Deepak Chopra, Stephen MR Covey, television personalities, and more.He is also the host of the top-rated Conversations with PASSION Radio Show, has been featured in

In this episode, Paul Fioravanti, Managing Director and Partner with QORVAL, discusses how one of the issues facing business owners today is acknowledging their limitations and the fact that they don't have all the answers. This forces them to seek outside professional advice on a particular subject matter, especially when a company is experiencing a challenging time.Paul goes on to explain that one of the colossal mistakes made by private equity firms is that they have more money than experience, and when they acquire companies, they often don't retain key employees. This causes the business to go into a tailspin, since the key employees typically carry the most useful knowledge of the workings of the company. Retaining and nurturing these employees is vital to the success of the new venture.In this interview, Paul notes that one of his company's key principles in helping other companies flourish is the principle of objective perspective. This involves leveraging the background that you have while taking a d

In this episode, Adena Bannick, Certified Psychic, Medium, and Angel Practitioner, discusses the fact that when people pass on, they are much more alive in death than when they were alive. In this interview, Adena distinguishes the differences between an angel practitioner and a medium. She goes into detail about some of her medium experiences and talks about her own near-death experience.Adena communicates with anyone on earth or those who have passed away. She also communicates with angels who are all around us and help us succeed. Adena gives readings to all types of business owners to help them understand what they are thinking, not what they are saying, to help them get the result they are seeking from the conversation. She works with people who need career, love and personal advice and helps them understand what people are thinking and feeling.To learn more about Adena, visit http://www.AskAdena.comMain Street Mavericks Radio with Joel Helferhttp://businessinnovatorsradio.com/main-street-mavericks-radio

In this episode, Nathan Hirsch, CEO and Founder of FreeeUp.com, discusses how his firm makes the remote hiring experience for all business owners in the USA or overseas simpler, faster and better. He explains how using remote workers lowers a company's cost while giving them access to a higher-level talent pool.In this interview, Nathan lays to rest some common misconceptions about outsourcing versus hiring highly-skilled remote workers. He recommends that you use remote workers on your smaller, time-consuming tasks, as those workers typically cost less than the business owner's current hourly rate. This gives the business owner more time to spend on sales and marketing.Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He is the founder and CEO of FreeeUp.com and the co-founder and COO of Portlight. Nathan started his eCommerce career on the Amazon Marketplace and successfully built a $7 million business within four years. After seeing the potential of using remote workers wit

In this episode, Pacific Palisades Computer Expert Matt Kinzelberg reveals one of the biggest mistakes people make with their computers that causes them untold misery and a hefty repair bill, and it's something almost everyone does every single day.In this interview, Matt notes that with modern technology and software, it is possible to get your computer fixed from the comfort of your own home with a technology expert using remote-access software to fix your machine. Many of his clients complain of their computers being slow, and Matt added that this might be due to old technology, which should be upgraded, or due to slow Internet speed. Modern computers run better with high speed Internet rather than DSL technology.As the owner of Kinzelberg Consulting, Matt has been fixing computers since he was in kindergarten, to the amazement of his teachers. Naturally, over many years, he has learned the expanding technology field as it is today.Kinzelberg Consulting, which handles both PC and Mac technology, offers ser

In this episode, Brandon Bing, CEO of the Central Florida's award-winning solar installation company, All American Solar, discusses how he helps home owners save money on their electric bills by installing the latest American-made solar panels. Despite using solar power, he added that clients in Florida must be hooked up to the standard power grid as mandated by the state of Florida.In this interview, Brandon lays to rest some common misconceptions from the home owner's point of view, such as the cost of the installation, the return on investment and the quality of the equipment. A unique aspect of his company is the use of drones to survey the client's property and roof area to give the company's engineer the best view of the property so that he can design the best solar installation for the home owner.Whether you need to install or replace your current solar unit or request a service call for routine maintenance, All American Solar is well-known for unparalleled knowledge and expertise. They provide a wide

In this episode, Gary Patterson, known as the FiscalDoctor, and author of Million-Dollar Blind Spots: 20/20 Vision for Financial Growth, reveals the three biggest misconceptions that business owners make when working with a Certified Public Accountant (CPA). Gary specializes in helping leaders avoid costly problems and increase profits by uncovering million dollar blind spots to make better business decisions, carrying out rigorous due diligence and enterprise risk management reviews, and partnering with them on critical fiscal and financial projects.works as a business consultant directlyGary explains that local, state and federal regulations currently in force make it more difficult for CPAs to do their work, and they are more concerned with these regulations than the needs of the business owner. There has always been a need to have specialized key resources to supplement a business owner's accounting base. People like Gary fill the holes left when your CPA abides by new accounting restrictions and/or supp