Inner Sircle

On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.

On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach and I hope you find it helpful.

On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform and from time to time it will clean out these fake and fraudulent users. Brands should not sweat it as these numbers do not matter.

On this episode, I talk about how Instagram rolled out IGTV promotions in the main feed. Now you can publish your IGTV videos directly to your Instagram feed and tease users to come back and watch the full video on IGTV. Brands should be experimenting with this for sure.

On this episode, I talk about including your social media manager in more conversations about all aspects of your business. Too many brands put their social media manager in a silo and don’t allow them to really dig deep into other components of their day-to-day activities. By including your social media manager more they can be a more affective head of comms for your business.

On this episode, I talk about an article in on socialmediatoday.com that breaks down bad social media marketing habits and how to break them. I talk about not following vanity metrics, a lack of storytelling, weak analytics, siloed social media, and neglecting paid social.

Instagram Stories just rolled out the ability to link to the story and improved upon their promotion tools for Story content. These are compelling updates to help get more out of the content you create specifically for Stories.

As much as you can...

Brands want video but say they can’t afford it. We argue they cannot afford to not be in the video content game.

On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and leveraging nano and micro influencers to help them in this area.

On this episode, I talk about Instagram Story highlights and some tips for how to use them better. I reference an article on socialmediatoday written by Phoebe Bain and give a little bit of my own spin on it too. This is top billing real estate that you should be using for your brand.

On this episode, I talk about how you shouldn’t dismiss a social network and decide it is not a viable platform for your business until you have done some homework. It is not so binary and you have to take into account who your target audience is and what your messages are before you decide which platform to leverage for marketing your business.

On this episode, I talk about Facebook adding CTA stickers to their Stories and why brands should be paying attention. 300 million users are checking out Stories on a daily basis and that represents a lot of eyeballs. Not only is this now a good place to be focusing from a branding point of view but now there are some direct response features that make it even more attractive.

On this episode, I talk paid social in 2019 and why you need to embrace higher CPMs and content at scale.

On this episode, I go a little bit deeper on my thoughts about paid social in 2019. First, I think brands should find any funds that they can to invest in Instagram and Facebook advertising. Wherever they net out, they then need to look at their total budget and all of their main KPI‘s and then make sure that they properly invest in the most important ones and don’t dilute their spend and under invest in too many initiatives. Take your budget and if it’s less than it needs to be tighten up where and how you spend it.

On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Product and RCO- Retailer (or any distribution) Call Out. Don’t just make tons of content for the hell of it. Get a little more tactical in 2019!

On this episode, I talk about understanding how to use the right social media platforms in the current environment. I encourage brands not to get too romantic about what got you here and not try to overthink the future. Understand what you want to do now and invest the time and energy in the right places, while also leaving just a little bit of attention on what is coming down the road...

On this episode, I break down some of our Q1 2019 tactical recommendations for social media. The big takeaways are a “less is more” approach to content aiming for about 16 posts per month. Boosting of content and making sure you’re putting more money behind less posts so as to give your best content increased chances for exposure and finally rethinking paid social and breaking it into three categories 1- Content Boosting for key message exposure 2- Short term campaigns to support specific initiatives such as retailer support or e-commerce promotions 3- Acquisition campaigns, but with deeper budgets.

On this episode, I talk about the Twitter platform devaluing followers and decreasing the real estate that your follower count takes up on the platform. Twitter is doing this as part of their cleanup process for their network, but we have been saying for a long time that your Twitter follower account is not the goal. It is about getting involved in the conversation, sharing information and communicating with other users. Don’t sweat follower growth at all!

On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea that a lot of your core target demographic is on social and is probably consuming content they just aren’t going so far as engaging with that content via likes shares clicks etc. It is not about those engagement metrics (or at least not only for sure) it is about delivering branded messages to targeted audiences and having the data to support that delivery.