Inner Sircle

On this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.

On this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.

On this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches all aspects of your business. When you are deploying real marketing efforts then of course social media metrics and performance matter. You just have to understand when that is and then have a game plan to execute effectively.

On this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I think brands get lost in the weeds on the wrong measurements when it comes to understanding their social media efforts. Sometimes you are just looking for reach and awareness, and not engagement and likes. Sometimes you just want to present a message or maybe show off new packaging or a new SKU and aren’t really looking for a response. Don’t plan hard and then pivot because your comments and likes were low. Many times that doesn’t even matter!

On this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.

On this episode, I talk about what Sircle Media does and why it works so well.

On this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.

In this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.

On this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.

On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.

On this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.

On this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.

On this episode I break down my Facebook recommendations for Q3 2018

On this episode I talk about my thoughts on YouTube and LinkedIn in Q3 2018.

On this episode a breakdown of my Twitter suggestions for the third quarter of 2018

On this episode we break down how to approach Instagram in the third quarter of 2018

On this episode, we talk about quality over quantity and not over posting on social platforms. Going forward we are recommending less posts, and more thought behind your posts.

On this episode, I break down the genius behind the IHOB play from IHOP.

On the episode I throw some love to Harry’s, a brand that I think is doing things right.

On this episode we talk about Facebook's Brand Collabs Manager and why it will be a powerful tool for both influencers and brands.