Podcast Neil Wilkins

Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Pilot Studies Started in Research “… two main types of pilot studies … are for the most part (1) smaller versions of studies, called feasibility studies, and (2) “the pre-testing or ‘trying out’” journals.sagepub.com “A pilot is the trial run, a dry run, or a small-scale test to make sure the the improvements will work as planned.” LinkedIn.com “Conducting a pilot study does not guarantee success in the main study, but it does increase the likelihood of success.” pubmed.nci.nlm.nih.gov “A pilot program allows marketers and sales teams to test their messages and tar

Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the time we need to double down and focus on the value we bring to the world. This is true self awareness, so I'm going to practice what I preach today. Do either of these ideas work for you?

Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Let me know how it goes.

Imagine if your business could be rewarded for working to a higher purpose, delivering unprecedented value to stakeholders, whilst you all doing things you love, that you're great at and that the world needs.  This is your Business IKIGAI and Neil Wilkins explains the first steps you can take to find it.  This podcast is also available on video.

Today is unique and perhaps a little more unique than every other day (which of course are also unique). It's 22022022, 22nd February 2022, a palindrome and an ambigram, at the same time. The date reads the same, left to right as right to left, as upside down. So what does that tell us? Well perhaps it reminds us that together, we can give momentum and energy to otherwise seemingly random things. Let me explain a little technique you can try today, to manifest something you want, need or desire, by utilising the collective energies of those around you. Give it a try and let me know how it goes.... mail@neilwilkins.online For more content like this, visit Neil Wilkins Online

A fascinating conversation between Neil Wilkins and Somatic Coach, Leyth Hampshire, on the topic of Mindset. Leyth describes his life journey, which includes a near-death experience and how this helped to shape is self awareness and mindset. Neil and Leyth explore the idea that mindset, rather than being innate, can be learned by taking an holistic approach to self-awareness. Connect with Leyth and for more content like this, visit NeilWilkins.online

"Everything is fine. You're the one who said it isn't" said Michael Singer. So I've decided we should do something about it! Join me tomorrow as I talk with Leyth Hampshire, Somatic Coach and Mindset Expert, as we explore how to take a holistic body and mind approach to your wellbeing. I am very much looking forward to sharing this conversation with you as we take the next step forward in our journey together through 2022. You won't want to miss this one, so email me at mail@neilwilkins.online if you would like to be amongst the first to hear when this video and podcast is live. Have a great day.

Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918 “A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain As Neil describes; The objective is the outcome, not perfect imitation. For more content like this, visit Neil Wilkins Online 

Ever wondered how some people seem to be able to host faultless, productive meetings?  In this webinar recording, Neil Wilkins from Cambridge Marketing College, shares ideas and planning tips for creating and hosting highly effective meetings, online, blended and face-to-face.  For more content like this visit http://neilwilkins.online  This webinar is part of the Cambridge Marketing College Series http://marketingcollege.com/events  The video version of this webinar is available at https://youtu.be/5iRtWajpBR0

Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto

Being Your Own Witness is an amazingly simple and powerful technique for getting clarity and managing your energy in challenging times, when you encounter challenging people and in challenging situations  This ‘managing your energy’ technique helps you to step back out of your body and mind, to be your own witness or observer  Say STOP or just PAUSE whenever you are in a challenging situation because the distance you can create, provides clarity, objectivity and vitally, new ideas and solutions to the problem.  People may already be reminding us with the phrase “get over yourself', because as humans, we regularly repeat unhelpful behaviours and patterns, again and again. BEING YOUR OWN WITNESS OR OBSERVER can really help to shift your perspective and give you a new look to solve your challenges and save your vital energy.  Don’t wait for the next problem or challenge to come up… try it now and play with the technique. Let me know how you go...

4D Holistic and Wellbeing Coach, Ann McCluskey, talks to Neil about energy management in all its forms, at work and in private life. Ann describes energy management as more important and relevant than time management and explains some of the simple yet powerful techniques we can try, to gain a deeper understanding of energy control in our lives. Ann McCluskey has held senior HR positions in major organisations for over 30 year and brings her experience and research together in services designed to help people find their 'true north'. The video of this conversation is available at https://youtu.be/ful1utYg9bI

Energy Management, Sustainability, Mindset and Wellbeing ... here comes February! January was quite an exploration into our mantra for this year 'Awareness and Abundance', the impact of seasonality and cycles on our lives and businesses and how to avoid the word Should, which never serves us well. We explored IKIGAI and being present with Nick Kemp and psychologist Naomi Stone guided us towards nature to improve our wellbeing.  So into February and we'll go deeper into some of the core concepts of our 2022 journey. This week it's Energy Management with 4D Coach, Ann McCluskey, before we get into all things Sustainability, what it means and what you can do about it personally and in your business and marketing. Then we'll check in with Somatic Specialist, Leyth Hampshire and explore how our mindset can affect our wellbeing.  I invite you to join me on the 2022 journey ... email me at mail@neilwilkins.online

This webinar, part of the Cambridge Marketing College 2022 series, focuses on the impact and opportunities of macro and micro seasonality factors in marketing.  No matter what your business or market sector, we are all affected by seasons, trends, loops and cycles.  In this informative webinar, Neil Wilkins teaches us what we can do about it.  Visit Cambridge Marketing College for more webinars like this Visit YouTube for the video version of this webinar Visit Neil Wilkins Online for more information about Neil Wilkins and further upcoming events and personal mentoring services

This week Neil is focusing on awareness of cycles, patterns, trends and seasonality. Today he invites you to explore How Are you Affected By Cycles? Nature cycles - moon, seasons, weather patterns, plant life/death Human cycles - circadian rhythms, menstrual cycle, hormones, sleep/waking patterns, calendars/festivals Work cycles - stock markets, seasonal trends, product lifecycles, customer buying patterns, even effect of solar flares on technology and human behaviours In preparation for this coming Friday's "Seasonality in Marketing" live webinar at Cambridge Marketing College, think about all of the different cycles that impact you in your life, both professionally and personally. Make a list and bring it along on Friday at 1pm UK time. You may also be interested in listening to Monday’s Nature & Wellbeing Podcast

Can nature improve your wellbeing at work and in other aspects of your life? Occupational Psychologist, Naomi Stone, believes it can and has the research evidence to prove it. Naomi has spent many years researching and studying biophilia. The biophilia hypothesis (also called BET) suggests that humans possess an innate tendency to seek connections with nature and other forms of life. Naomi believes that even the smallest of natural interactions, from pot plants to views of nature, can have a profound effect on how we feel. Neil Wilkins talks to Naomi about many of the things we can all do to bring a little more nature into our everyday working and home lives. For more information, follow Naomi on Twitter or email her. This podcast is also available on video.

What are you doing tomorrow? How did you decide? Pebbles In A Bowl is a great way of re-looking at how you decide to invest your time. Think of a bow... fill it with large pebbles. It's not full because you can fill the spaces with small pebbles. It's not full because you can then fill the spaces with sand. It's still not full because water can fill the spaces between the sand grains, between the small pebbles, between the large pebbles. Now for the symbolism. large pebbles - health and wellbeing small pebbles - relationships sand - career and interests water - everything else So now try if in the opposite direction. Fill your bowl with water. There's no space for anything else. So cram tomorrow full of meaningless stuff and that's what your day will be. Even full of sand (which we are symbolising as career and interests) there's no room for pebbles (the important stuff). Perhaps the best way to plan tomorrow and decide what we'll be doing is to begin with health and wellbeing as a priority, fit in then tendi

It's Day 20... How is your 2022 journey going so far? I'm hearing lots of questions about the difference between Being and Doing, and yes there's a big difference. As a Human Being, we are mostly centred, balanced, calm, happy, focused and on track. As a Human Doing we are racing to achieve, making comparisons with others, judging and often beating ourselves up over things we perceive aren't working out. For most people, by Day 20 of a new year, the resolutions are a distant memory and the hustle and grind of everyday life has taken control again. Back to running the hamster wheel! And this is where we have the chance to reset, develop the techniques, commit to ourselves, to find space in every day to return to Being human rather than always Doing human.  You don't need me to remind you that your best ideas, inspiration and feel good moments, come from when you are Being (on a walk, in the shower, when meditating...) and hardly ever from when you are Doing (trying to multi-task, racing to your next appoi

In this conversation with Nick Kemp, Founder of http://ikigaitribe.com, Neil Wilkins explores the concept of being present with IKIGAI.   IKIGAI is the ancient Japanese philosophy of personal awareness and living every moment with focus and purpose.  Neil and Nick discuss gratitude, being in the  moment, avoiding the misnomer of multi-tasking and that we can, if we wish, have many IKIGAI in our lives.   You can also watch to this episode of The Neil Wilkins Podcast at https://youtu.be/8IyksMc3fOc and more content like this is available at http://neilwilkins.online

Where are most of us?  Have you struggled to integrate what you love doing, with what can bring you financial security in your life? Maybe you have reached a career crossroads or cannot decide what course or job will suit you best? It may be you feel unfulfilled in your life and you have an unsettled sense of purpose? Have you wondered what is the fundamental point of your existence?  Is everything just fine, but something perhaps does not feel quite right, in work or in your private life?  Maybe, you just intuitively, know there is something more?   IKIGAI, the ancient Japanese personal awareness concept, helps you to identify your reason for being, your life purpose, by focusing on four main spheres in your life: 1. It helps you identify what you most love
 2. Establish what you are best at
 3. Helps you to understand what the world needs from you
 4. Identifies what you can be rewarded for

   Life planning with IKIGAI, helps you find the 'sweet spot' in the middle of these fo