Podcast Neil Wilkins

Let's enjoy Coffee Time together in this short podcast episode where we explore being mindful of the symbiotic relationships in our life. By symbiotic I mean the relationships where both parties get true value and this can apply in work as well as personal life. Symbiotic relationships are a concept that will form part of this Friday's webinar "Finding Your Personal IKIGAI" and I encourage you to register for this as there are many exciting concepts I have to share with you for this year's journey of awareness and abundance.

My Mantra for 2022 : Awareness and Abundance Living every moment, in the present, right here, right now, with gratitude and abundance. Does this sound good? Join me on this year's journey and let's do this together. We'll explore: Mindful Living - Living an IKIGAI Lifestyle - finding your life purpose and in every moment, doing what you love, what you’re good at, what the world needs and what you can be rewarded for - Becoming More Self Aware - taking control of every aspect of your life from relationships to passions and learning the techniques and mindset for constant personal growth - Being Present in Every Moment - untethering from past experiences, relationships and beliefs that no longer serve you, to live a life, being present and enjoying abundance in every moment - Life Map by Neya® - committing to a life journey of personal growth and success, how you define it, enjoying every step by step, in the right direction Mindful Marketing - Personas and Customer Journeys - deep understanding of stakeholders

It's the end of our first pre-week before we get into the real work next week. We discussed Habit 1, which is exploring how to remove the word SHOULD from our communication. Habit 2 is to feel not just think, about what you want, as though you already have it. Now, Habit 3 for today and the weekend, is remembering that "Everything Just Is". In other words we give everything meaning, so we can change the meaning of anything. It’s called re-framing. If I ask you to think of a car, what do you see in your mind's eye? A2B, a polluter, status symbol, traffic jams, passion, a home? If I use the word Vaccination, which is polarising and highly emotive. Is the word a relief, a necessary evil, an invasion, or a cure? We will all interpret the word differently, according to our influences, beliefs, preferences and social conditioning. There's no right or wrong. It's just what it is because Everything Just Is.

Many of you have said you're back to 'business as usual' already! So what happened to those New Year Resolutions? It's likely they've faded already because you are thinking them and not feeling them. Manifesting is all about feeling what it's like to already be there, have it or have achieved it. When I set the feeling of what it would be like to have you here reading these words, it felt exciting and positive and look, you are here reading these words! Manifesting works... Feeling as well as thinking, as though you are already there, is our Habit 2... let's practice this today. What do you want to manifest and how does it feel to already be there? At 12pm UK Time on Monday 10th January I'll share on my website the upcoming Journey for 2022.

Yesterday I talked about avoiding the word SHOULD and noticing each and every time you think or say the word, throughout your day.  How did that go?  Did you spot a pattern to the people, places or situations where and when you use the word SHOULD? What does that tell you about those people, places and situations?  If you didn't remember to begin this great habit or you did, but then your busy day took over and you forgot.... here's a helpful tip for today... find a place or situation where you can invest in your quiet time? It could be putting your hood up, when cleaning your teeth or when driving. You might already have time when you meditate or you might walk the dog in the local park.   The best way to practice focusing on these great daily habits is to find a favourite place or situation where you can invest in your quiet time.

My mantra for 2022 is "Awareness and Abundance". Sound great?   Living an IKIGAI lifestyle is doing what you love, that the world needs, that you’re good at, and that you can be rewarded for, every moment of every day. This, is my focus for 2022 and I invite you to join me.   This year is all about us creating Great Habits. So let's begin today with "Habit 1 - Removing SHOULD from your world." Throughout the rest of your day, notice every time you say to yourself or to someone else, the word 'should'. Notice the context, the people involved and reasons you use to justify why you 'should' do or say something. How does that make you feel? Are you using 'should' as an excuse? Are your 'shoulds' as valuable to you as the things you 'must' do? Keep a record of every time you say or think 'should' and notice if you see any patterns.  We will use your answers in an upcoming session. Remember, if you'd like me to let you know each time I do a 'live' on social, email me now and I'll keep you posted. To

For me, 2022 will be the year of Awareness and Abundance. Journey with me through this year, as we explore ancient wisdoms, new technologies, ideas and techniques for living a mindful, aware, present and abundant life... professionally and personally. If you would like to journey with me through 2022 as we explore Awareness and Abundance (in both your personal and professional life) ... I'd love to invite you to a live session with me on Tuesday 4th January to launch the journey... email me at mail@neilwilkins.online and I'll let you know the timings...

How do YOU motivate yourself? Achievement Motivation: Pursuit and attainment of goals? Affiliation Motivation: Social drive? Competence Motivation: Appearance of technical prowess? Power Motivation: Perceived influence over others? Attitude Motivation: Feel-good factor? Incentive Motivation: Material rewards? Fear Motivation: Avoidance driven? Neil Wilkins shares tools and techniques to help you 
1. operate effectively
2. make great decisions 
3. add value to everyone around you

“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opportunities available to marketers who are willing to be inquisitive and explore the technologies, platforms and communities already active in the metaverse marketplace. Neil describes brands who are already future-proofing themselves as well as seeing commercial value in the metaverse. He also talks about what marketers can do to begin their journey and everything appears to focus on immersive experience. For help in metaverse marketing and planning for the future of your business, contact Neil Wilkins.

In this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video and more information can be found at Neil Wilkins Online.

There are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil supports his apprentices through Cambridge Marketing College in a true blended learning environment. Contact Neil directly if you are in the UK and would like to find out more about digital and marketing apprenticeships. 

Want to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?

In this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, Neil offers consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their businesses.

Ever wonder why some people seem to make so much more progress or gain support from everyone around them?  It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording for Cambridge Marketing College's professional development series, Neil Wilkins shares models and tips as diverse as Edward de Bono's six hats model to Myers Briggs MBTI personality preferences in an attempt to empower us with the tools and knowledge to benefit more from collaboration. Visit Neil Wilkins Online for more content like this.

Marketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Marketing College http://marketingcollege.com and forms part of the wider learning and development teaching the College provides to its apprentices. The webinar is also available as video at https://youtu.be/fVCDvUUIB0M  Visit http://neilwilkins.online for more content like this and to enquire about marketing and digital marketing apprenticeships for viewers in the UK and for remote marketing mentoring with Neil Wilkins, for international viewers.

In this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today. Listen to this recording and see what you think for yourself. Visit Neil Wilkins Online to watch the video version of this podcast.

How to become more resilient at work and in your personal life.   This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique.   "Distance yourself from 'being' the situation"  "Reframe anything by changing the language you use to describe it"   For more content like this and to listen to this webinar on your favourite podcast platform, visit Neil Wilkins Online  This webinar is in association with Cambridge Marketing College, providers of lifelong learning for marketers and PRs. 

Today's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digital marketing apprentices on their learning journey. To find out more about marketing and digital apprenticeships (either as an apprentice or as an employer) visit the College website (applies to UK businesses and apprentices only). Neil Wilkins also mentions an upcoming webinar at 11am UK Time on Wednesday 17th November about Marketing Planning for 2022. Register here for this webinar.

How to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective.  In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability.  The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most marketers are already familiar. Could this be the best first step on the marketing sustainability journey for businesses?  

If we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead of striving for the next big thing, is a sure fire way of making continuous improvement a reality in our lives. Let Neil know what you think? To find out more about this webinar series head to Cambridge Marketing College.