Business Of Social

How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions.  

What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads.

If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory.

Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn’t get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025.

The TikTok saga continues—so who’s actually going to buy it?

Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success.  

Feeling awkward about posting on LinkedIn or social media? You’re not alone. In this mini-episode, David Brickley, CEO of STN Digital, breaks down the infamous “cringe factor” that holds so many of us back and explains why it’s time to push through the hesitation. Learn how to:  ✅ Overcome the fear of judgment ✅ Establish yourself as a thought leader in your industry ✅ Share your insights with confidence Whether you’re traveling, planning your New Year’s resolutions, or just looking to level up your personal brand, this 10-minute conversation is packed with actionable advice to start 2025 strong.  

Are you focusing on the wrong question? Instead of asking how often to post, ask: Who are you posting for? In this episode, David Brickley and Jason Samuelson dive into the eight critical questions every brand should ask to create an effective social media strategy: 1️⃣ Who is your ideal customer? 2️⃣ How can you grow your target audience? 3️⃣ Are your upper and lower funnel strategies aligned? 4️⃣ Is your content properly tagged for analysis? 5️⃣ What themes resonate most with your audience? 6️⃣ What can you learn from competitors’ successful strategies? 7️⃣ Are you leveraging existing content effectively? 8️⃣ How are creators and influencers helping amplify your message? From understanding your audience to repurposing content and leveraging influencers, this episode is packed with insights to take your social strategy to the next level.

In this special edition of the Business of Social, David Brickley sits down with Aaron Kieth, CEO of Buildify Systems—a business education and coaching company that offers programs teaching business owners how to create thriving, financially consistent, and sustainable businesses. David and Aaron dive deep into actionable strategies for planning a successful year, covering everything from setting impactful goals to creating systems that drive both professional success and personal fulfillment. Whether you're a business owner, entrepreneur, or leader in the sports and entertainment industry, this episode will leave you inspired and equipped to crush your 2025 goals.  Snag the FREE Personal Goal Planning Template here:  https://www.stndigital.com/personal-goal-planning/  

In this episode of Business of Social, David Brickley dives into the latest NBA social media performance analysis. Joined by STN Digital’s Associate Director of Analytics, Jason Samuelsen, they explore how each NBA team ranks across various social media platforms. PLUS, get actionable tips to elevate your own social media strategy. Whether you’re a basketball fan, social media strategist, or brand marketer, this episode is packed with must-know insights. Don’t miss out!

In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!    Snag the FREE MLB Performance Report here: https://www.stndigital.com/mlb-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital  

In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!  Snag the FREE NFL Performance Report here: https://www.stndigital.com/nfl-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!   P/N: This episode was recorded on February 5, 2024.

In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!   P/N: This episode was recorded on September 15, 2023.

In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context!   P/N: This episode was recorded on July 25, 2023.  

In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights!   P/N: This episode was recorded on July 11, 2023.