Business Of Social

On this episode David is joined by Tania Yuki, the founder and CEO of Shareablee, to discuss the in's and out's of running a business in 2021. Tania gives her thoughts on hiring, culture best practices, dealing with investors and what your content says about your brand. This was our first episode where we went live on clubhouse as well, so keep your eye out for more updates as we'll be doing more live videos on clubhouse and twitter spaces in the future. All of those announcements can be found on David's Twitter Page @DavidJBrickley. -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/

On this episode we are joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships and how to utilize Twitter correctly during real time events like the NFL Draft. Christine drops a ton of knowledge about the bird app and how you should be using it! Topics include: - Recent updates like Fleets and Spaces, and how users can best leverage these new tools. - Capitalizing on live events like the NFL draft and why Twitter works so well as a 2nd screen experience for these types of events. - What should your strategy be before, during and after live events? -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Med

David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve on all of those aspects.  Trevor Bauer and Taiki Green founded Momentum in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way that that baseball players and fans connect and ultimately how the sport is marketed. Alec talks about how baseball is slowly but surely trying to change their rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day to day lives. 

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release? On this episode we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry discusses the future of streaming, how movie theaters will be effected and how this relates to consumers of all types of content FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.face

On this episode we are joined once again by the amazing Kaitee Daley, VP of Social Media at ESPN! Kaitee returns to the podcast to discuss the current state of social media and how it has evolved since she was last on the show in April of 2019. Kaitee gives a ton of insight on looking into your data, changing habits to match the algorithm and the importance of having a well rounded social team.  "The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or 1.2 million views. You have to play nice with the algorithm and understand the data at all times." Topics Include: Tik Tok 101 Constantly evaluating your strategy Attaching a specific voice to your brand Data Science and Algorithm Astrophysicists When is the right time to dive into a new platform like Tik Tok or Clubhouse? -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... Y

David is joined by Scott Carrington who leads the Digital Marketing, Media and Advocacy team at Patagonia which includes community building, activation and content engagement. He oversees everything from social media, paid media, content marketing to digital advocacy. Scott gives his thoughts on the importance of authenticity and story telling, and why Patagonia puts so much time, energy, effort and resources into so many different communities and organizations. Patagonia is all about putting action behind their words and leading by example, and Scott shares some stories of how Patagonia has been able to inspire change in the world by and continue to innovate the brand and push forward.   FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   An STN Digital Production:STN is a Social Media Marketing Agency trusted by

David is joined by Courtney Bagby, CEO of Little Red Management, to discuss all things influencer marketing. Short term deals or long term deals? How important are authenticity and consistency? Locating the right influencer for your target demo? 1 Large influencer or 10 small ones, whats the better strategy? Courtney answers the above questions and gives her thoughts on the space and what brands can do to be more successful on a consistent basis. FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn:

Monica Rigali, Global Head of Marketing and E-commerce, at JanSport and Eagle Creek joined the Business of Social to talk about the fundamentals of marketing and how she balances the task of marketing to two different demos on a daily basis. Monica gives advice on building brand loyalty and trust, and the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their lives." -- FOLLOW THE GUEST: Monica Rigali LinkedIn: https://www.linkedin.com/in/monicarigali/ Twitter: https://twitter.com/storyteller262 FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YT: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com F

David and Producer Will discuss how the"Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the gamestop and reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve. FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley IG: https://www.instagram.com/davidjbrick... YT: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

A Master Class of all things Reddit with their Brand Strategy Lead, Ash Dunn. How should brands take advantage of the platform? What are the Do's and Don'ts? What ways have you seen brands succeed and/or fail to get involved on Reddit? How to get started? Ash answers all of those questions and provides incredible insight into all things reddit, marketing, social strategy and more on this episode.

2020 Wrap Up! In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode. We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Anmol Malhotra - Head of Sports Partnerships @ Snapchat Michael Bucklin - VP of Digital Content @ FOX Sports Dave Feldman - VP,  Social Media @ NFL Blake Lawrence - Co-Founder/CEO @ Opendorse Ryan Wallman - Creative Director/Head of Copy @ Wellmark Lindsey Scheftic - VP Marketing @ Skyrocket Toys Aaron Keith - Founder and CEO @ Buildify Systems Bonnie Bernstein - Sports Journalist and Founder @ Walk Swiftly Productions Nate Checketts -

From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly. Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever changed. Featuring: Join Lori Hall - Co-Founder & Head of Creative, Pop'N Creative and Nicole Portwood VP Marketing Mountain Dew, PepsiCo.

Rachel Porges, CMO and Advisor, joined the show to talk everything marketing! Rachel has a background in CPG, Food, Personal Care, Travel, Hospitality, Retail and has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery. Rachel breaks down what see's in todays current marketing landscape and offers her thoughts on what to do for new brands who are just starting out as well established brands who are looking to grow and build a loyal audience. How often should you be posting? How should you spread out your budget? How to approach SEO? Influencers? Paid Advertising? If you're looking for insight on any of those questions Rachel's got you covered! -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZ... LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digit

On this episode we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix. Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to do this? -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: htt

On this episode David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals? "You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?" Karin and Lindsey share what its like to have a large following on your social feeds and some tips and tricks for handling that. Lindsey also discusses her thoughts on paid partnerships and her mindset of long term success, as well what she's learned along the way. -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency truste

Welcome to another edition of The Business of Social Podcast, panel edition! On the 6th episode of our panel series David was joined by 2 leaders in the beauty industry to take a high level look into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand. Guestlist: Hannah Beals - VP, Brand Marketing @ OUAI Erin Dwyer - VP, Digital @ OUAI Questions/Topics Include: Why is social strategy so important? Why do you see so much value in creating a community around your brand? How can other brands follow suit? What do most brands get wrong when it comes to social? What immediate challenges did you face when the pandemic hit? How did you rise to that challenge? What are some effective strategies you’ve been able to use with everyone working remotely? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms of leadership and teamwork during this? What has been the biggest change

Welcome to another edition of The Business of Social Podcast, panel edition! Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue! In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games. Guestlist: Ray Kallmeyer - CEO @ Enklu Shane Bierwith - EVP, Global Marketing @ Maximum Games Mike Dalton - VP, Global Marketing @ Unikrn Questions/Topics Include: During this COVID-19 time, how has your team innovated and pivoted? What are some effective strategies you’ve been able to use with everyone working remotely? What strategies do you think you will continue to use going forward? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms

On this mini episode David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts. Topics Include: NBA Bubble Content Why Bubble Must Work for Sports TikTok Drama and Twitter Hack Netflix is the king of Streaming --- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.inst

Welcome to another edition of The Business of Social Podcast, panel edition! In the 3rd episode of our panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media. The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation. Questions/Topics Include: What immediate challenges did you face when the pandemic hit? How did you rise to that challenge? During this time, how has your team innovated and pivoted? What are some effective strategies you’ve been able to use with everyone working remotely? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What ha