Apartmenthacker Podcast

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever wonder if ChatGPT is actually driving real leads to your multifamily communities?Well... it is.In today’s episode of Multifamily Collective, I’m sharing a fascinating real-world stat: 28 legitimate inquiries from ChatGPT—right into one of our communities. And not hypothetically. These were clickable, trackable leads driven by AI.This isn’t about what’s coming. It’s what’s already happening.In a quick back-and-forth with my friend Kerry Kirby at 365 Connect, we uncovered something that

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Imagine this...You’re no longer selling to a person.You’re selling to their agent.In this episode of Multifamily Collective, we explore the next evolution in leasing and customer engagement: the agentic consumer. The prospect of the future won’t visit your website or pick up the phone. Their digital proxy—built on years of preferences, behaviors, and interactions—will do it all for them.Mike Brewer’s “Virtual Mike” will request tours, compare square footage, evaluate amenities, and present

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.By 2028, nearly 70% of customer service interactions will be handled by AI.Not humans. Not call centers.Agents.In this episode of Multifamily Collective, I unpack a recent report from Cisco forecasting a massive shift: agentic AI will handle 68% of all customer service and support touchpoints globally. And here's the kicker—you won’t even know you’re talking to a bot.But that’s just one side of the coin.The other side? You will have an agent too.Your digital proxy—built from years of b

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We're not preparing for the future.We're living in it.In today’s episode of Multifamily Collective, we build on yesterday’s conversation about agentic workforces and agentic consumers—where AI agents execute strategy, make decisions, and negotiate outcomes. Now the conversation turns to us—the humans.The session title I’m working on?“From Operators to Orchestrators: Reskilling Humans for the Agentic Era.”Because here’s the deal:You’re no longer the one doing the work.You’re the one

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations. The leasing agent of the future might not be human.In this episode of Multifamily Collective, we explore a bold new concept: an agentic workforce serving an agentic consumer base. Picture this—Mike AI talking to Jennifer AI to lease an apartment. Human effort replaced by digital efficiency.We’re entering an era where digital agents—not just Siri, Alexa, or ChatGPT—but personalized, persistent proxies are negotiating, searching, curating, and interacting on our behalf.It’s not science fict

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Here’s a hard truth…Not everyone wants wine down Wednesdays.In today’s episode of Multifamily Collective, we dig into a decades-old trend making a quiet comeback: cocooning. Back in the late '80s and '90s, people craved solitude. Their homes weren’t gathering spots—they were safe havens from the chaos of the world.And now?That need for peace and quiet is louder than ever.So why are we still spending big money on events and amenities that only 10% of residents use?Is it really about

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are you still building campaigns for people?That ship is sailing. And fast.In this episode of Multifamily Collective, I spotlight Moshe Crane’s brilliant ZAG Newsletter—a must-read for anyone in the multifamily space. His May 13th entry, “The Marketing Shift,” calls out a major trend: the move from in-house marketing teams to outsourced boutique agencies.But that’s not where the shift ends.The real sea change? You're no longer marketing to people. You're marketing to AI.As digital

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Let me ask you something...Are lenders really standing in the way of centralization in property management?Don Beveridge says yes—at least that’s the buzz from AIM 2025. But my experience tells a different story.In this episode of Multifamily Collective, I unpack the clash between lenders' comfort zones and the momentum behind operational redesign—yes, I said redesign, not centralization. Because centralization sounds like a command post, and that’s not what this is about. This is abou

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In this episode, Mike Brewer speaks with Mitch Karren, Chief Product Officer at ElevateOS, about the multifamily proptech landscape. They discuss the importance of design, the integration of AI, and the need for effective data privacy measures. Mitch shares insights on how ElevateOS addresses resident needs and enhances the user experience through innovative features and services. The conversation also touches on market trends, the rise of no-code solutions, and the potential for future gr

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.“I love pain.”Not all the time.But enough to know it’s where the real growth happens.In this deeply personal and powerful episode of the Multifamily Collective, Mike Brewer shares why pain is not the enemy—it’s the education. Drawing from James 1:2–3, Mike unpacks how adversity, trials, and even self-inflicted mistakes serve as reps—the real-world training that forges character, deepens wisdom, and builds the kind of leadership that others are drawn to.You don’t get stronger without strugg

What if your NOI issues aren’t about process—but about perspective?In this episode of the Multifamily Collective, Mike Brewer reframes one of the most overlooked truths in property management: your systems are only as strong as the humans running them. We obsess over tech stacks, efficiency metrics, and centralization schemes—but we rarely pause to ask: How are these tools impacting our people?Mike makes the case for a radical mindset shift—from business-first to human-first. Not soft. Not sentimental. But structurally empathetic. He calls for intentional design around the team member experience—because when your employees are seen, heard, and supported, performance soars.Think of your organization as a hub and spoke.Instead of pushing out stress from the center, start pulling insights in from the edges.Design with empathy. Deploy with clarity.And watch both your team—and your outcomes—transform.If this resonates, Like, Subscribe, and share it with someone building property performance from the inside out.

What if excellence wasn’t in the spreadsheet—but in your next five minutes?In this powerful episode of the Multifamily Collective, Mike Brewer redefines what it means to lead with excellence in property management. Inspired by Tom Peters, Mike reminds us: excellence isn’t about NOI, occupancy, or rent growth—it’s about how you show up.It’s in:A hallway conversation without distractionYour calm during a crisisThe way you treat a vendor, resident, or investor going through something realYour presence when a teammate needs you mostMicro-moments are where culture is built. And real leadership lives in those moments.Stop chasing excellence in metrics alone. Start cultivating it in your daily interactions—because when you lead with humanity, the numbers will follow.If this resonates, Like, Subscribe, and share it with someone who needs to hear: your next five minutes matter.

What if your next hire is the biggest disaster your property management company has ever seen?In this raw and real episode of the Multifamily Collective, Mike Brewer confronts a truth most operators would rather ignore: we’re recycling too much talent—and it's costing us. The Multifamily industry tends to hire from within its own echo chamber, pulling the same people from the same companies over and over again.The result?New hires come with old habits, ingrained assumptions, and rigid opinions.And that friction between "how we did it there" and "how we do it here"?It erodes culture, trust, and performance.Mike offers a different path—one inspired by brands like Apple:Hire from the outside.Look for blank slates.Prioritize potential over past property experience.Great leasing talent might come from luxury retail.Strong service values might be hiding in the hospitality world.It’s time to stop defaulting to “easy” and start designing for long-term cultural alignment.The next 12 months are

If you're leading from behind a desk, you're already behind.In this Multifamily Collective episode, Mike Brewer delivers a clear challenge to every corporate leader in property management: get out of your chair and back to the front line. Not for a site tour. Not for a surface-level check-in. But to actually do the work—to lease, to serve, to solve problems in real time.Mike draws inspiration from the hospitality world, where great hotel managers clean rooms, prep food, and fix problems firsthand. Why? Because perspective drives performance. And if you’re not experiencing the reality your team faces, you're not equipped to lead them well.Spend a day in leasing.Handle a service request.Tour with prospects.Feel the friction—and fix it.Real leadership is felt most in the field.If you're serious about supporting your team, this episode is your call to action. Hit Like, Subscribe, and share it with every leader who needs to leave the office and re-enter the business.

In this episode of the Multifamily Collective, Mike Brewer interviews Ted Meyers, a Senior Product Manager at https://https://www.theguarantors.com/ who specializes in developing products for multifamily owner-operators. The conversation delves into Ted's background in advertising and privacy, the challenges of rising insurance premiums in the multifamily sector, and the critical role of renters' insurance. Ted explains the innovative solutions his company offers, including a digital verification process for renters' insurance, and discusses the concept of captive insurance as a risk management strategy for larger operators. The episode concludes with insights on how these developments can benefit property management teams and enhance the renter experience.Takeaways: -Ted's background includes experience in advertising and privacy at Meta.-Insurance premiums for multifamily properties are rising significantly.-Renter's insurance processes are often outdated and inefficient.-40% of renters

Ever walk past a problem so many times it just became part of the scenery?In this episode of the Multifamily Collective, Mike Brewer shares a personal story from early in his career—a rusty grill, long neglected, that became invisible to everyone until a regional manager pointed it out. That moment sparked a deeper truth: we don’t fix what we no longer see.Mike introduces the concept of Indifferent Spectator Syndrome—a silent killer of property performance and pride. It’s the mindset that says, “It’s not my job.” But the difference between average and exceptional properties? Ownership.Whether it’s the paint on a curb or the caulking around a commode, the teams that treat every detail like it’s their name on the building create environments that retain residents, attract prospects, and outperform the market.Customer experience begins with what your team believes about the property.And if they believe they own it, your performance will prove it.Like what you heard?Like, Subscribe, and Share this with someone wh

When emotion runs high and consequences run deep, there’s one question every Multifamily leader should be asking:What does right look like—right now?In this episode of the Multifamily Collective, Mike Brewer challenges leaders to pause and reflect when standing at the crossroads of tough decisions. Whether you're dealing with underperformance on a likable team, a conflict between customer service and operational discipline, or a crisis moment demanding action—clarity starts with this one question.It’s not about who’s nice.It’s not about avoiding conflict.It’s about aligning your choice with your mission, vision, and values.Mike shares a real-world example: a team that everyone loves, but whose property is underperforming. Great culture, poor results. The answer? Sometimes, the right thing means changing the people—even when it’s uncomfortable.Leadership isn’t about what feels good. It’s about what is good—for the property, the business, and the people you serve.So next time you face a decision, stop and a

Everyone wants to make a splash.But in Multifamily, the real power comes from raindrops.In this episode of the Multifamily Collective, Mike Brewer drops a fresh metaphor that could change how you lead your property teams: monumental outcomes start with micro actions. Whether it’s shaving minutes off maintenance resolutions or nudging up your leasing funnel conversion rate by just 1% each week, it all adds up.Drawing inspiration from James Clear’s concept of “1% better,” Mike reminds us that momentum isn’t built in leaps—it’s stacked, drop by drop. Service quality. Leasing efficiency. Culture transformation. Revenue lift. All of it flows from small, consistent improvements.Forget shock and awe.Start managing the raindrops.And watch what compounds.If you’re serious about improving your property’s performance, this mindset shift is where it starts.Hit Like, click Subscribe, and share this with your team to get them thinking in wins, not just waves.

Who’s your MVP?If that question even crosses your mind, you might already be off track.In this episode of the Multifamily Collective, Mike Brewer delivers a powerful reminder: Multifamily isn’t an individual sport—it’s a team game. From leasing to asset management, acquisitions to operations, every part of the property lifecycle demands coordination, collaboration, and cohesion.Mike draws a sharp analogy to football: if you only reward the quarterback, the receivers stop running crisp routes. The linemen stop blocking. And pretty soon—everyone loses. The same thing happens in property management when we build around stars instead of systems.The real measure of leadership isn’t in identifying your MVP.It’s in building a roster that wins together.So if you're leading a team, rethink how you inspire, reward, and align your people.The scoreboard doesn’t lie—and it always tells the story of the team.Like, Subscribe, and share this with someone who’s ready to coach their team to real Multifamily success.

Too much tech, too many tools, too little clarity.In this episode of the Multifamily Collective, Mike Brewer gets straight to the heart of what’s quietly sabotaging team performance and customer experience in property management: complexity.Over the past few years, the Multifamily industry has layered platform on top of platform—AI, automation, centralization, and more—all in pursuit of efficiency. But instead of clarity, we've created chaos. Instead of progress, we’ve delivered confusion.Mike makes the case for simplicity as strategy, pointing to successful models like Apple—where design, functionality, and user experience all converge into something that’s not just sleek, but smart.What would it look like if your team, your residents, and your partners could all say: "I know exactly how this works and why it matters"?That’s the power of simplification. And it’s the path forward.The next 12–24 months are your chance to scale back the noise and scale up the clarity.If this resonates, hit Like, S