Apartmenthacker Podcast

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s kick off August with clarity and confidence.In today’s episode, Mike Brewer brings you the top five headlines that matter most in Multifamily, plus a fun fact that’ll win you trivia points: the Empire State Building has its own zip code—10118.But let’s get serious.Here’s what’s moving the needle in our industry right now:Rent Growth Slows Nationwide – Affordability is the new friction. Yardi Matrix data shows Sunbelt markets softening while the Midwest holds the line.Construction Starts Dip 8% – Input costs are cooling projects. Could this be the reset overbuilt markets like Austin and Atlanta need?Built-to-Rent Booms in Atlanta – 4,000 BTR units are in the pipeline. This isn’t just a trend; it’s a movement.Cap Rates Rise, Transactions Still Stalled – We’re in the messy middle. Buyers wait, sellers hold, and lenders delay the day of reckoning.Vertical Integration Wins – Firms with end-to-end contr

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You ever feel like you're just one step behind in the multifamily game?Let’s change that—today.In this brand-new series, Mike Brewer pulls back the curtain on the Top 5 Things You Need to Know Today in Multifamily. Inspired by the quick-hits style of major news outlets, we’re bringing you actionable insights, fast.Today’s fun fact: 40% of renters in 2025 are prioritizing rooftop decks over gyms. Skyline over squats—who knew?Here's what else is moving the needle in Multifamily today:Rooftop Decks vs. Gyms – Why amenities are shifting and what renters really want.Rent Growth in Odd Places – Austin’s rent is rising despite a supply glut. Huh?Tech That Seals the Deal – Smart locks and high-speed internet are behind 20% of re-signings.AI Chatbots at Work – 30% of resident inquiries are now AI-handled. That’s not a trend—it’s a transformation.Construction & Capital – Costs are dipping while $200B

In today’s episode, Mike Brewer reviews The Seeds of Greatness by Dennis Wheatley, a self-help classic that’s been an influential part of the self-help revolution. Mike shares why this book is a must-read, particularly for those just starting their business careers. The Seeds of Greatness focuses on developing character and becoming a beneficial presence in both your professional and personal life. Dennis Wheatley walks you through essential lessons to solidify a strong foundation for success.Mike rates this book an impressive 4.8 out of 5, offering great praise for its actionable advice and character-building wisdom. If you're looking to build a successful career and meaningful relationships, this book should definitely be on your list.

In today’s episode, Mike Brewer reviews The Working Genius by Patrick Lencioni, the creator of the Five Dysfunctions of a Team. While Lencioni is known for his groundbreaking business models, Mike feels that The Working Genius falls short in comparison to his other works. This book introduces a model that helps individuals identify their “working genius” and understand team dynamics better, but Mike feels it might be a bit forced and not as impactful as his previous offerings.Is it worth reading? Maybe, if you have the time, but if you’re a fan of Patrick Lencioni’s earlier work, you might find this one a bit underwhelming. Watch or listen to Mike’s full review to see why he feels this book doesn’t quite measure up.

In this episode, Mike Brewer reviews The Bezos Blueprint: Communicating Secrets of the World's Greatest Salesman by Carmen Gallo. This book dives deep into the communication strategies used by Jeff Bezos, offering invaluable lessons for anyone wanting to improve their personal or organizational storytelling. Mike shares actionable insights and key takeaways, highlighting how this book can transform the way you approach both sales and communication. Highly applicable and easy to implement, The Bezos Blueprint is a must-read for anyone looking to elevate their storytelling and sales approach.

Welcome to another quick episode of the Multifamily Collective! Today, Mike Brewer shares his thoughts on how SEO (Search Engine Optimization) is evolving in the multifamily industry and beyond. After listening to insightful podcasts like Multifamily Marketing Today and Tiff Talks Tech, Mike noticed a shift in the landscape of digital marketing.The future of SEO is not about marketing to humans directly—it’s about marketing to digital agents that are powered by AI and algorithms. These digital agents will curate, analyze, and present content tailored to individual preferences, narrowing down the choices for consumers, like Mike, making decisions on their behalf.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Welcome to another episode of the Multifamily Collective! Today, Mike discusses the future of AI-powered agents and their impact on both the workforce and consumers. As businesses and individuals adapt to AI's growing role, agents built on large language models (LLMs) are set to change how we approach work, research, and even creativity.Mike draws an intriguing parallel between the introduction of horsepower in cars and how the word “agent” is helping to ease the adoption of AI-driven

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I’ve learned that clarity breeds trust, but a lack of transparency breeds mistrust. Today, let’s talk about the one thing that can make or break your team’s trust in you.In this episode of the Multifamily Collective, Mike Brewer explores a critical aspect of organizational culture: mistrust and how it often stems from a lack of transparency and clarity. If your team doesn't understand your intentions, expectations, or who’s responsible for key initiatives, chaos and miscommunication ca

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever been caught in the trap of broken systems and deafening silence from customer service?In this episode of the Multifamily Collective, I’m on the road—literally—sharing a raw and real personal experience. My wife and I are trying to lease a single-family rental home in Atlanta through a massive institutional landlord. Two weeks in, lease signed, money ready... and still no keys.Why?Because their internal systems are a mess.Automated emails, voicemails into the void, and a leasing pipeli

Ever wonder what it takes to lead in PropTech while staying deeply rooted in Multifamily operations?In this episode, I sit down with Annie Laurie McCulloh—newly minted COO at Reba and a true multifamily veteran—for a front-row seat into her incredible journey from applied mathematics to mastering both the operations and tech sides of real estate.We talk real-world insights.What it's like being the “translation layer” between data scientists and leasing teams. Why healthy tension in a boardroom is essential for innovation. And how AI isn't just a buzzword—it's quickly becoming the silent engine behind better decisions in our space.Annie also shares how intellectual curiosity fuels her leadership, the importance of pulling people up around you, and what success at Reba looks like in the next 12 to 18 months.Trust me, this one’s packed with wisdom you’ll carry into your next meeting.Like this content?Smash that

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are we entering a war on team members in Multifamily?In this episode of the Multifamily Collective, I share my take on what’s happening behind the scenes as return-to-office mandates tighten and AI steps in to compete for roles once reserved for humans.Many employees are still operating like it’s 2021 — expecting premium wages, remote perks, and enhanced benefits. But markets shift. Supply gets absorbed. Talent pipelines overflow.We’re seeing CEOs at Starbucks and JP Morgan put their foot

You and I both know it — the future of Multifamily hinges on connectivity, transparency, and simplicity.In this episode of the Multifamily Collective, we’re coming to you live from Apartmentalize 2025 in Las Vegas with Jared Sanders, President of CBX Connect. Jared brings decades of experience with giants like AT&T, T-Mobile, and RealPage — and today he’s on a mission to simplify internet network management for Multifamily operators.We unpack the truth about Bulk Internet, Managed Wi-Fi, and the looming bandwidth boom. Jared lays out why your residents expect instant, always-on connections — and how AI-driven homes are changing the game faster than you think.If you’re a Multifamily operator, asset manager, or PropTech leader who wants to stay ahead of the curve without overpaying for services you don’t need (yet) — you’ll want to hear this.Pull up a chair and join the conversation.Like what you hear?Hit that Like button.Subscribe for more raw, real Multifamily leadership insights.Let’s keep building bette

Ever feel like life won’t stop throwing punches? You’re not alone — and you’re not powerless.In this episode of Multifamily Collective, Mike Brewer reminds us of a simple truth: adversity is a brutal teacher, but gratitude is the ultimate antidote.When the world feels heavy — when setbacks, surprises, and self-inflicted wounds pile up — Mike shares one practical, powerful habit that grounds you: the gratitude walk.Step outside.Feel the sun.Remember how far you’ve come.Honor the battles you’ve survived — and the lessons that built your leadership.This message isn’t just about personal growth. It’s about showing up better for your teams, your residents, and your communities. Gratitude shapes leaders worth following.If today feels hard, lace up your shoes. Take the walk. Thank the struggle. Use it to fuel what comes next.If this resonates, hit Like and Subscribe. Stay connected for more insights on Multifamily, PropTech, and resilient leadership.

Forget everything you thought you knew about SEO.The game has changed—and it's called AEO: Answer Engine Optimization.In this episode of the Multi-PM Collective, I break down something I spotted at NAA’s Apartmentalize Conference that's about to reshape Multifamily marketing. AEO isn’t just a new acronym—it’s a new mindset. One where AI engines like ChatGPT, Claude, and Anthropic are replacing traditional search.Prospects aren’t Googling “apartments in Atlanta” anymore.They’re asking for one inside an AI.And the smart players? They’re optimizing their content—every property page, every piece of metadata, every image schema—to show up as the answer in that prompt.The kicker? You don’t need to pay overpriced ILSs to win this game.You just need the right strategy and a website that’s built for the prompt-driven future.I’m not knocking the ILS model. I’m just saying the future belongs to those who don’t have to rely on it.

Ever dreamed of marketing your Multifamily communities with the flair of a Hollywood trailer?You're not alone.In this episode of the Multifamily Collective, I unpack a powerful vision that’s no longer just a dream. Artificial Intelligence is now capable of producing cinematic-quality videos—on the fly—of your apartments, common areas, and neighborhoods. And it gets better...Imagine this: the moment a resident submits their notice to vacate, your system springs into action. AI identifies a prospective renter, creates a stunning, emotionally compelling video of the available unit, and delivers it directly to that prospect—all without human hands touching a thing.This isn't science fiction. It’s happening now.And if your marketing or IT department has the muscle, you don’t need to outsource it. You can build it in-house. Fully choreographed. Fully automated. Fully cinematic.Emotion sells. AI delivers. Let’s put the two together.

We’re all talking about artificial intelligence in Multifamily. Efficiency. Automation. Cost savings. But what if we’re missing the real story?In this episode of the Multifamily Collective, I explore how AI isn’t just a tech tool—it's a gateway. A path to deeper connection, real presence, and actual human engagement in our communities.Forget about screens and distractions. Picture an office where the noise is gone. Where you don’t just fix problems—you feel people. You connect. You listen. That’s the future AI is building.Yes, AI will streamline operations. Yes, it will enhance PropTech infrastructure. But the true value? Giving your team the time and mental space to show up fully—with empathy, focus, and authenticity.People will pay double—double—for that kind of presence.So the question isn’t, “How efficient can AI make us?”It’s, “What kind of human experience can it unlock?”Let’s rethink the real power of artificial intelligence in Multifamily.If this episode struck a chord, like and subscribe to stay

We’ve all heard it before—location, location, location. But what if that’s only part of the story?In this episode of Multifamily Collective, Mike Brewer returns fresh from Apartmentalize 2025 to unpack a timeless truth... with a modern twist. It’s no longer just about where your asset sits or even who’s running it—it’s about how you amplify both with AI.Mike lays out the evolving equation of success in the multifamily space:Location. People. AI.Yes, artificial intelligence is the new lever for unlocking efficiency, boosting performance, and freeing up your team to do what matters most—building real relationships.If you’re in leadership, investing in PropTech, or just trying to stay one step ahead in the multifamily space, this is one conversation you’ll want to catch.Like what you hear? Tap the thumbs up, subscribe to the channel, and join the conversation in the comments below. Your voice helps shape the future of our industry.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I just learned something game-changing for landlords at Apartmentalize 2025: a federal appeals court ruling that could help property owners reclaim millions lost due to eviction moratoriums!#EvictionBan #LandlordRights #Apartmentalize2025I've got the scoop on how this lawsuit might bring relief to property owners and why you should pay attention.In today’s episode of the Multifamily Collective, Mike Brewer dives into a major legal update that came out of Apartmentalize 2025 during the

I just experienced one of the wildest nights in multifamily media—Podcast Palooza V2 was insane!#Day1 at NAA 2025 is here, and I've already got lunch meetings, leadership panels, and AI debates lined up.I've never seen energy like this at NAA—Podcast Palooza V2 set the bar for the entire week!Welcome to a fresh episode of the Multifamily Collective with Mike Brewer, coming to you live from Las Vegas during Day 1 of NAA 2025! In this quick recap, Mike reflects on last night’s incredible Podcast Palooza V2, hosted by Multifamily Media Network, and gives us a sneak peek into what’s coming on the ground floor of the National Apartment Association’s Apartmentalize Conference.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I’m in Las Vegas for Podcast Palooza 2025 and here’s what I’m most excited about…#NAA2025 is finally here, and I've got two panels, a podcast celebration, and a message for our industry pros.I've never been more pumped for NAA – and it all starts tonight at the legendary 1923 Prohibition Bar!Description:Welcome to a special on-location episode of the Multifamily Collective with Mike Brewer! We're coming to you from Las Vegas during NAA 2025, and it’s time to kick things off wit