Foodnavigator-usa Podcast

While snacking was on the rise long before the coronavirus outbreak, new research from Mondelēz International shows the pandemic has turbo-charged the trend – spurring more people to snack more often, but for entirely different reasons than they did before the threat of COVID-19 upended their lives.

When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies, industry players and stakeholder to help supply, assemble and distribute food to those in need on a massive scale.

As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.

Farmers and ranchers have long grappled alone with “extreme and episodic” events that have threatened their ability to meet demand, but according to one food and ag non-profit the added strain of the pandemic has illustrated the need for stakeholders across the supply chain to collaborate and accelerate sustainable solutions to these threats and by extension some of the world’s biggest challenges.

Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes, techniques and ingredients to mix-up their menus.

Frustrated that many of the underlying health conditions that increase the risk of contracting COVID-19 disproportionately impact black, indigenous and people of color, the founder of Uplifting Results Lab wants to help close the race-related health disparity gap and empower all consumers to take control of their health “from the inside out” with accessible, science-based nutrition solutions.

Over the last two weeks of September, members of the Organic Trade Association met virtually with 30 legislators on both sides of the aisle from 19 states to advocate for policies that they say will help all farmers mitigate and adapt to climate change, which the trade group characterizes as an “existential threat to our world.”

With last week’s launch of the community building and mentoring organization Project Potluck, three food and beverage industry executives hope to improve access and diversity in the CPG industry by tackling fundraising limitations, networking gaps and “good old fashion bias” that they say have held back entrepreneurs who are Black, Indigenous and people of color.

At six months into the pandemic, we are well-past the frantic pantry stocking days that left many store shelves bare, and yet, the broad product selection available in stores before the coronavirus outbreak has not returned – prompting questions about whether this slimmed down selection is the new normal and what it means for industry.

Last Friday marked six months since the coronavirus pandemic was declared, which for many Americans means six months of either risking exposure to go to work as essential employees or six months of working remotely from a repurposed kitchen table or other spot in their homes while also potentially balancing family care or isolation.

As many schools negotiate how to teach children safely during the ongoing coronavirus pandemic, they also must navigate how to feed them – a challenge that will require creativity and cooperation from regulators, legislators, and school nutrition professionals as well as food & beverage brands and service providers.

After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign.

An unexpected partnership between one of the largest dairy cooperatives in America and a technology powerhouse that is more often associated with cubical farms than actual farms is taking on some of the biggest threats to the US food system to help farmers produce more food, more profitably and more sustainably.

The Dietary Guidelines Advisory Committee’s recent recommendations that children under 2 years avoid all added sugar to ensure they consume the nutrients they need without excessive caloric intake may not go far enough to drive a significant change in children’s diets and taste preferences as they age.

As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a timely investment for food and beverage brands expanding their online presence.

As consumers settle into living with the threat of the coronavirus and better understand their grocery needs while staying at home, their priorities inevitably will shift from panic purchasing any and all products to stocking their pantries more selectively with those that not only will nourish them but also their communities and the planet.

While the coronavirus has hit hard the food and beverage industry over the past four months, players across the supply chain have worked closely with federal agencies and the government to improve manufacturing processes and temporarily ease what the Consumer Brands Association characterizes as “outdated or flawed pre-pandemic policies.”

While the ongoing coronavirus pandemic has exposed many vulnerabilities and inequities in the current food system, ranging from supply chain fragility to worker safety, it also is opening minds – and doors – to promising sustainability solutions brought forward by entrepreneurs and early-stage companies.

For emerging brands or companies with unfamiliar products that relied on chefs to introduce their food or beverages to mainstream consumers, the shuttering of restaurants during the pandemic has been especially devasting, but, according to the co-founder of the tahini brand Soom Foods, creating a new category and building a successful CPG business is still possible.

The ongoing coronavirus pandemic has reshaped virtually every aspect of American’s lives, including what, when and how we eat, according to research from the flavor, ingredient and color company Flavorchem, which found our emotions are influencing our food selection more than ever.