Rethink Real Estate

In this timely episode of Rethink Real Estate, host Ben Brady delves into the contentious NAR lawsuit that's stirring the real estate industry, examining its potential effects and public perception. Despite the industry's buzz, independent studies suggest that the impact on the general public's mindset might be less significant than anticipated. Ben further explores a shocking statistic from The Today Show, revealing that 85% of buyer's agents have not physically visited the properties they've helped their clients purchase, a trend that Harcourts Auctions' own experiences echo through the surprising number of buyers attending open houses unaccompanied by their agents. This episode provides an in-depth analysis of the ongoing litigation surrounding buyer side representation and what it could mean for the future of real estate transactions. Ben discusses the implications of these developments for agents, buyers, and the industry at large, offering insights and encouraging a dialogue on

In this innovative episode of Rethink Real Estate, host Ben Brady is joined by Mark Podolsky, author of "Dirt Rich," to explore the often-overlooked realm of buying and reselling land as a lucrative income stream. Mark shares his expert insights into his journey of locating, researching, and reselling parcels of land across the country, providing listeners with a blueprint for success in land investments. Through a detailed discussion, Mark breaks down the process from reaching out to landowners to ensuring the validity of the land and title, and ultimately, reselling the land with a payment plan to eager buyers in the market. This strategy not only opens up a new avenue for real estate investment but also demonstrates the potential for significant returns when thinking outside the traditional real estate box.

Join us on this intriguing episode of Rethink Real Estate, where host Ben Brady welcomes Chase Boruff, a seasoned Auction Associate recently joined Harcourts Auctions from another premier North American luxury auction company. Chase brings a wealth of knowledge and experience to the table, offering a unique perspective on the auction process within the luxury real estate market. This discussion provides a comparative analysis of different auction models, highlighting how Harcourts Auctions’ non-distressed approach diverges from and offers advantages over traditional methods used by other major players in the industry. Chase and Ben dissect the benefits that both agents and sellers gain from Harcourts Auctions’ innovative process, especially in the context of today's real estate landscape.

In this compelling episode of Rethink Real Estate, host Ben Brady is joined by returning guest Cynthia Cummins, the visionary Founder, CEO, and Realtor at Kindred SF Homes. With an in-depth understanding of the nuances of the San Francisco real estate market, Cynthia brings her unique perspective on navigating the complex interplay of greed among buyers and sellers, especially in the aftermath of highly competitive market conditions. Ben and Cynthia delve into the challenges that arise from the conflicting desires of buyers seeking deals and sellers aiming for peak market prices, a dynamic further intensified by the memory of past sales successes. This discussion expands into broader real estate philosophies and a deep dive into the current state of the San Francisco market, providing valuable insights for anyone looking to buy or sell in some of the world's most competitive marketplaces.

Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the significance of having a strong online presence through reviews is undeniable. Chris and Ben discuss how online reviews not only bolster your visibility in search results but also lend credibility and authenticity to your real estate brand. They explore effective strategies for gathering and leveraging positive reviews, as well as how to handle any negative feedback that may arise. This conversation is packed with actionable insights for agents looking to enhance their online reputation and attract more clients through the power of reviews.

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience.

In this episode of Rethink Real Estate, host Ben Brady is joined by Brittany May, Business Operations Manager of Harcourts Queensland, and Troy Hillier, Business Performance Manager of Harcourts Queensland. Together, they delve into a groundbreaking initiative in Australia focused on harnessing office and agent data to reveal untapped business opportunities within real estate offices. Ben, Brittany, and Troy discuss the importance of utilizing data analytics to identify both the pitfalls and prospects that agents frequently overlook. This insightful conversation sheds light on the precise methods that can not only help agents discover the real estate business they're missing but also provide strategies for capturing and nurturing these leads effectively for future success. Whether you're a seasoned agent or just starting out, this episode offers valuable lessons on how to leverage data to drive your real estate business forward.

In this invaluable episode of Rethink Real Estate, host Ben Brady welcomes Tom Murphy, Vice President of National Sales at CSSI- Cost Segregation Services, LLC, for a deep dive into the pivotal role of cost segregation in real estate investments. Specializing in both investment and commercial properties, cost segregation is a strategic tax savings tool that accelerates depreciation, effectively boosting cash flow for property owners. Tom brings his expertise to the forefront, shedding light on the critical differences between short-term rentals (39-year life of depreciation) and long-term rentals (27.5-year life of depreciation). This episode is designed to equip Realtors with the knowledge they need to engage more effectively with investors, leveraging cost segregation insights to foster informed discussions and identify new business opportunities within their local markets.

Time to delve into the crucial aspect of sales that often goes overlooked: the relationship between the salesperson and the prospective client. Ben emphasizes the importance of being intentional in building rapport and a genuine connection before diving into the sales pitch. He argues that the art of selling is much more than just closing a deal; it's about laying a solid foundation that paves the way for a successful transaction. Too frequently, salespeople focus solely on the end goal, neglecting the critical step of relationship-building. Ben discusses strategies for nurturing this relationship, ensuring that when it comes time to close, the sales commitment feels natural and is met with enthusiasm rather than resistance. This episode is a must-listen for anyone in sales looking to enhance their approach and achieve better outcomes by prioritizing the client-salesperson relationship.

In this must-listen episode of Rethink Real Estate, host Ben Brady engages in a dynamic conversation with Bill Pipes, the renowned coach behind CoachPipes Coaching. With a coaching lineage that includes work with industry giants like Mike Ferry, Tom Ferry, and Keller Williams, Bill brings an unparalleled depth of knowledge to the table. Since 1995, he has been instrumental in guiding thousands of real estate agents toward achieving their business aspirations. In this discussion, Ben and Bill dive into the current landscape of the real estate coaching industry and explore strategies for agents to foster sustainable and healthy growth in their businesses. With a focus on building robust foundations and prioritizing "data over drama," Bill shares invaluable insights for agents looking to expand their operations effectively. This episode is a treasure trove of wisdom for anyone in real estate looking to elevate their business through disciplined, data-driven approaches.

Today, we take an in-depth look at the auction landscape within the real estate market, specifically addressing the challenges and misconceptions surrounding the auction process. As a leader in non-distressed real estate auctions, Ben discusses the differences that set their method apart from competitors, many of whom may contribute to a misunderstood perception of auctions through high marketing fees, buyer premiums, and no reserve auctions. Ben sheds light on how these practices can diminish a seller's profit and contrasts this with his company's approach, which emphasizes low barriers to entry and transparency. This allows sellers and their agents to truly understand what the market is willing to pay for a property without the unnecessary costs traditionally associated with auctions. The episode focuses on the importance of educating real estate professionals and sellers on the benefits of a modern, transparent auction process that diverges significantly from outdated practices.

Today's sales strategy distinguishes successful agents from the rest: addressing the elephant in the room to defuse and dominate sales conversations. In a market saturated with agents eager to tout their achievements, Ben posits that the true differentiator lies not in a resume of accolades but in demonstrating the tangible skills that benefit sellers directly. Throughout the discussion, Ben emphasizes the importance of confronting market realities, potential challenges in the marketplace, and essentially allowing sellers to "test drive" an agent's sales capabilities. This approach not only sets an agent apart in a crowded field but also significantly increases the likelihood of securing business by directly showcasing value and competence.

In this highly informative episode of Rethink Real Estate, host Ben Brady is joined by Eric Lofholm, the seasoned Owner, President, and Lead Sales Coach at Eric Lofholm International. Drawing on nearly 30 years of sales experience, including collaboration with renowned motivational speaker Tony Robbins, Eric brings a treasure trove of sales wisdom to the table, especially tailored to the real estate industry. Ben and Eric delve into the nuances of real estate sales, focusing on the challenges and pitfalls that many agents face in the North American market. With Eric's extensive background, which includes conducting over 100,000 cold calls, this episode is rich in practical advice and strategies for avoiding common sales mishaps. The discussion emphasizes the importance of continuous sales improvement, offering listeners a range of actionable tips to refine their sales techniques and achieve greater success in their real estate endeavors.

Today we are joined with Stephen Rhyne, CEO and Founder of ConveYour, to tackle the crucial aspects of 1099-based recruiting, onboarding, and retention within the real estate industry. Stephen brings his extensive expertise to the table, providing valuable strategies for real estate professionals aiming to build a cohesive, efficient, and enduring team. The conversation delves deep into the challenges and opportunities of recruiting team members who align with your real estate business's goals, quickly and effectively onboarding them to minimize downtime, and implementing retention strategies that ensure your team remains stable and productive over time. This episode is a treasure trove of actionable advice for agents and real estate office leaders who are looking to enhance their team dynamics and operational efficiency.

Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to video, and text to voice generators—that have seen remarkable advancements and offer promising applications for enhancing the creative and marketing efforts of Realtors. This episode delves into how these AI tools can revolutionize the way Realtors approach marketing, from creating compelling property images and videos to developing engaging voiceovers for listings. Ben and Chris explore the potential of AI to not only streamline these aspects of real estate marketing but also to provide innovative solutions that can save time, reduce costs, and elevate the quality of marketing materials.

In an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritizing profit, sustainability, and work-life balance in his business model. Previously committed to boosting sales units annually through various marketing and lead generation strategies, including popular tools like Zillow, Chris experienced a pivotal moment that reshaped his approach to real estate. This episode delves into Chris's realization that a relentless focus on sales volume was not sustainable and his strategic pivot towards optimizing profits. By streamlining his agent team and refining his business model, Chris dramatically reduced expenses, improved efficiency, and most importantly, achieved the balanced lifestyle he had been seeking. Chris was able

In this critical episode, we delve into a crucial, yet often overlooked, aspect of the sales process - outlining clear next steps in the closing section. This discussion highlights a common pitfall where sales presentations end with vague outcomes, leaving the decision-making power solely in the hands of the prospective client. By establishing specific, actionable next steps, real estate professionals can maintain control over the sales process, ensuring efficiency and clarity for both parties involved. Ben emphasizes the importance of this approach in the fast-paced real estate market, where timing is everything. Setting clear expectations not only streamlines the process but also demonstrates a level of professionalism and attention to detail that sets you apart in the competitive sales landscape. This short episode is packed with strategies, tips, and insights on effectively closing sales by confidently guiding prospects through the next stages of the process.

Today, Ben Brady welcomes Brittini Bowers, Realtor and Team Leader of The Bowers Team powered by eXp Realty. Brittini shares her transformative journey in the real estate industry, detailing her transition from owning an education business to supporting someone else's business and then ultimately leveraging her skills alongside her husband, Chris Bowers, to build a formidable team in the competitive Arizona market. Joining the real estate venture in 2018, Brittini brought fresh insights and strategies that significantly impacted their client experience which in turn drastically changed their business' trajectory. Together, Brittini and Chris evolved from a single-agent operation into a thriving team renowned for their success in sales volume and, more importantly, in increasing their profits. This episode delves into the specific systems and processes implemented by Brittini that catalyzed this remarkable growth and change.

Ben Brady delves into a less commonly addressed aspect of sales - the challenge of 'silent objections.' Unlike the typical objections that real estate professionals encounter and navigate through direct communication, silent objections are those unspoken hesitations that clients or buyers may have but choose not to voice. Ben discusses the critical nature of recognizing these silent objections during sales conversations. He emphasizes that, without addressing these hidden concerns, real estate agents might mistakenly believe a meeting went well, missing the underlying doubts that prevent clients from moving forward. This episode offers strategies for real estate professionals to detect silent objections, engage clients in more open conversations, and effectively provide the information and reassurance needed to proceed confidently with their decisions.

Today we are joined by Franco Perez, a visionary in the manufactured home industry and the force behind Franco Mobile Homes and Franco.TV. Franco is on a mission to transform the perception of mobile homes, focusing on high-quality construction, materials, and strategic locations all while maintaining affordability to be a viable option for families looking for a housing solution other than renting. Throughout the conversation, Ben and Franco tackle the stigmas associated with mobile homes and discuss how Franco's approach is not only providing affordable housing solutions but also creating homes and communities where families are proud to live. They explore the ins and outs of building, purchasing, and investing in both individual mobile homes and mobile home parks, highlighting the potential for significant impact in the real estate market. Beautiful insight into just another side of real estate that most people tend to dismiss.