Tower After Hours - Internet Marketing Podcast

In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress. We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a little easier. Enjoy.

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements. We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business. Enjoy.

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy. We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok. Enjoy.

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a personality.

In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at. Grace's resources discussed in this episode: https://bit.ly/3gVMwCZ (John Bonini - worth the follow) https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content) https://bit.ly/3d7tfgy (Google Analytics) Nora's resources discussed in this episode: https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit) https://bit.ly/3d7dAOw (SEMRush Content Audit tool) Danny's resources discussed in this episode: https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation) https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel) Ha

In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.

In episode 50, we dig into how to build your marketing budget. Thousands of marketing budgets were completely scrapped this year due to the COVID-19 pandemic. We discuss how to build a flexible budget that provides both a safety net and room for experimentation.

In episode 49, we talk all things digital accessibility! Accessibility is something we spend a lot of time and energy on at Tower because we believe in creating a more accessible digital world for everyone to enjoy. Today we take a look at a few ways designers and developers can better satisfy ADA requirements and improve the usability of their websites.

Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.

Tower Marketing is proud to support the Lancaster American Heart Association and partner with them to bring you the 2020 Lancaster Heart Walk Podcast.

In our latest Tower After Hours episode, James, Alyssa, Dustyn, and Nora discuss our favorite (and least favorite) Super Bowl commercials.

In our latest Tower After Hours episode, Amanda, Haley, Emily, and Kaitlin discuss artificial intelligence, the most popular things people Googled this year, and the end of retail stores as we know them.

In our latest Tower After Hours episode, Kelly, Nora, and Pete discuss the changes in Instagram's like structure, this year's top social media fails, and the psychology behind email marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest Tower After Hours episode, Amanda, Kelly, Mike, James, and Kaitlin discuss which scary costumes are trending this year, the mystery of who killed Blockbuster, and the rise of addictive subscription box marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest episode, Mike, Alyssa, Haley, Kimmick, and Kelly discuss whether dark mode is good or evil, a bold choice by Doritos, how to determine your marketing budget, and what your ideal work environment says about you. It's a great conversation, so listen in!

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens' every move. Listen in!

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing. Responsive Website Design -- 1:05 - 9:30 Our wonderful developer (and previous designer), Pete, gives us the low-down on: - Why you need a responsive website design. - How Google can penalize you for having a website that isn't responsive. - Why Internet Explorer is a dinosaur. Content & Blog Optimization -- 9:31 - 21:23 SEO Specialist, Kaitlin, talks about: - How content optimization can increase your Google ranking. - The best tools to use for content optimization and keyword research. - The ideal blog length. Finding Fresh Content Ideas -- 21:24 - 28:05 Amanda, a Content Marketing Specialist, discusses: - Six grea