Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Choosing Instagram hashtags can seem daunting - there are so many Instagram hashtags out there, how on earth are you mean to pick the right hashtags? There’s a nice little Instagram hashtag research process that I like to go through each time I do hashtag research, and today, I’m sharing this process with you. Warning: It can be a little addictive, so don’t do this on a day when you have a lot on your to-do list! Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram. You don’t want to miss: The Instagram hashtag research process I use for our clients that gets you the most relevant hashtags for your business, without any fancy, expensive apps or tools. Which Instagram hashtags to avoid (and which ones to pick!) How to categorise your Instagram hashtags into hashtag sets, so that you’re maximising your audience reach. My quick tip for how to dive deeper and find new Instagram hashtags, even when you think you’ve already exhausted all the hashtags out there. Follow my travels on Instagram

A huge part of Instagram marketing is creating unique, high-quality content that makes your brand stand out. Perfectly curated Instagram feeds are a dime a dozen, so you’re not really adding much value to the platform if you’re just reposting the same photos we’ve all seen a million times before. This episode, we’re looking at how you can take better Instagram photos on an iPhone or other smartphone. You don’t want to miss: The one thing that can make or break your photo - in fact, you’re probably sabotaging your photos without realising it! The key photo composition rules to add to your arsenal. The mistake that most people make when using props (and the simple way to fix it!) A little hack to make your subject stand out in any photo. How to edit your photos the RIGHT way (hint: this doesn’t involve adding as many filters as possible!) Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/26 Check out @whatshepictures for some AMAZING flatlay and photo compos

Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websites that are GREAT for Instagram content. The one thing you need to be careful when sourcing photos from Instagram accounts (and how to avoid this). The website I cannot live without when it comes to social media templates, designs and stock photos. An amazing free app for designing your own social media graphics - even if you’re a total design newbie. Why I think every small business owner should get a brand photoshoot done (and how you can do this when you’re on a budget). See my full list of stock photo websites: http://stephtaylor.co/25 Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram -

If you’ve listened to any of my previous episodes about Instagram marketing, you’ll know that you shouldn’t be promoting your product or service in every single post. Nobody likes an Instagram feed that’s one big sales pitch! So, in that case, what should you post about on Instagram? The main purpose of your Instagram marketing should be to add value to your audience’s lives and to build a connection with them. This episode, we’re looking at how you can do this. You don’t want to miss: The three types of content that you should have on your Instagram feed so that you can add value to your Instagram followers’ lives. How you can use Instagram content strategically to educate your followers and start adding value (plus the sneaky way to do this whilst promoting your product). The easy way to incorporate inspirational Instagram content into your feed - without posting cheesy inspirational quotes! How to entertain your Instagram followers whilst keeping your content on-brand. Download my free cheat sheet - 7 Savv

Instagram marketing is amazing. But, Instagram shouldn’t be your entire marketing strategy - instead, Instagram should play a part of a larger marketing strategy. This episode is a quick one, but it’s a must-listen if you’re relying on Instagram marketing to grow your business. I’m looking at where Instagram fits in with your bigger picture and what role it plays in your marketing strategy. You don’t want to miss: WHY it’s important that Instagram isn’t your entire marketing strategy (and the risk of keeping your audience on Instagram alone). Where Instagram marketing sits in your marketing funnel, and how this impacts the content that you should be posting. What other platforms complement your Instagram marketing efforts and how you can fit these together into your bigger marketing strategy. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/23 Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Int

I know this episode isn’t strictly marketing-related, but it’s something a lot of you have been asking me about, so here it is - this is how I became a digital nomad. And, despite what many people think, being a digital nomad is 0% poolside cocktails and tropical islands, and 100% hard work and discipline. If you’ve been thinking about becoming a digital nomad, or have even thought about doing a short stint of working and travelling, this episode is a must-listen. You don’t want to miss: Why I decided to pack my bags and leave my cushy life in (very) sunny Brisbane, for 10 weeks of travelling through the European winter. How I prepared my business for this stint of travel (and why travel spurred me to finally grow my team). The systems we rely on every day to manage a remote team and clients around the world. The pitfalls of being a digital nomad that nobody tells you about (like 4am client calls and terrible internet connections). Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http

It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using Instagram marketing. You don’t want to miss: How to share the “behind the scenes” of your business as a way to start building connection with your audience. The one thing that has potential to give you a shared purpose with your audience (any why that is important). Why you shouldn’t be afraid to put your face on social media - and why it’s something you should be doing. Plus, other ways you can build a connection with your audience using Instagram marketing. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/21 Follow me on Instagram: http://instagram.com/stephtay

A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and how it’ll help you streamline your Instagram marketing and keep your Instagram feed on-brand. My two favourite image editing apps that will probably change your life (or at least make editing your photos a helluva lot more fun!) The free graphic design tool that you need to be using, like, yesterday. A fun new app for creating gorgeous quote tiles and Instagram Stories. Make sure you download my free ebook, 7 Savvy Strategies to Ignite Your Instagram, from http://stephtaylor.co/20 Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode

Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m looking at some of my top tips to get more Instagram followers. YOU DON’T WANT TO MISS: Why your Instagram follower numbers aren’t the be-all-and-end-all - SORRY! The one thing that stops people from following you, even if your product or service is amazing. What to post to get more followers like your dream customer or client. The difference between fake engagement and genuine engagement on Instagram. How we grew the Wildbloom (http://instagram.com/wearewildbloom) following by 1.4k engaged followers in a month. My quick tips on how to do effective hashtag research (and the kind of hashtags you need to steer clear of!)

You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real truth about unsubscribes. YOU DON’T WANT TO MISS: The simple answer to your question “how often should I email my list?” (and it’s probably not the answer you were expecting!) Why you MUST avoid this common email marketing mistake that most small business owners make. What the heck to actually send your email list - because everyone seems to assume that you already know this, meanwhile, you’re staring at a blank email with zero clue what to write. Some quick tips to improve your subject line and boost your email open rates. What it means when someone unsubscribes from your email list and what you need to do about it.

You’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to get people to download it. Sure, you could tell your mum about it and she might spread the word to her closest friends, but how else can you get people to download your free lead magnet? Or, more importantly, how can you get your free opt-in in front of the RIGHT people - people who might one day become paying customers or clients? YOU DON’T WANT TO MISS: The 4 super-simple methods I use to promote free lead magnets, that won’t cost you an arm and a leg. How the heck to get more eyeballs on your post inside popular Facebook Groups (and stand out in a sea of junk!) The one way of promoting your lead magnet that you probably haven’t thought about yet… And it’s SO easy. Register for my 3-Day Email Marketing Kickstarter at http://stephtaylor.co/email Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoy

A huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) comes in to play. This episode, we’re looking at how you can create an effective nurture sequence, automate it and sit back while it builds trust with your audience on autopilot. YOU DON’T WANT TO MISS: What the heck a nurture sequence is and why you NEED one, like yesterday. The correct way to structure your nurture sequence (and why you don’t need to stress about creating one that’s 5 weeks long). Proven tactics to ensure your welcome email is a success, because it’s the single most important email you’ll send your subscribers. Tips and tricks on what to include in the rest of your nurture sequence Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.

Building your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easier. In this episode, we’re looking at how you can create and leverage an opt-in to build your email list. You don’t want to miss: How to decide what kind of freebie (free opt-in) is right to offer your audience. Some nifty strategies to ensure your free opt-in leverages strong, on-brand content. My top design tips, tricks and resources that’ll make creating your opt-in as simple as possible. The number one thing you MUST do before your opt-in goes live. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Email marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s totally worth the investment. The best part? You can even build your email list for free (the legit way, that is). This episode, we’re looking at how you can get started with email marketing, how you can start building your email list and a quick overview of the process I use to build my own email lists. You don’t want to miss: The right way and the wrong way to build your email list (and how you can make sure that you’re building your email list the RIGHT way). How to give your audience an incentive to sign up to your email list, so that you can build your email list even quicker. How to get people to opt-in and sign up for your email list - and where to find these people! What a nurture sequence is and why you MUST have one (or else you’re sabotaging your email marketing success!) The biggest mistake that so many small business owners make with their email market

Believe it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free ways to market your business, because often when you’re just starting out, money is tight! I’m willing to bet that you haven’t thought of some of these ideas before, too. This episode is a must-listen. You don’t want to miss: The one type of marketing that has the power to “pull” your audience to you - rather than trying to sell, sell, sell all the time. How to get the most out of organic social media and use it the RIGHT way to market your business (and avoid making the big mistake that so many business owners make!) Why it’s super important to do things that aren’t scalable when you’re just starting out - and how to do so. How to leverage your in-person connections to grow your audience and spread the word about your business. Plus: How to leverage guest blogging to reach new people in your target audience, and my top tip on how to really boost your word-of-mouth m

This episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to miss: They key things to do before you even THINK about launching your business. How to know what tasks to DIY and what to outsource (and why you should do consider outsourcing). Why you need to know your WHY in business and and the importance of setting goals in your business. The key goals that all small business owners should set in their first year (and how to set goals you can actually achieve). Why you need to profile your ideal customer, how to do it and the one HUGE mistake so many people make when profiling their ideal customer. Why it’s so important to grow your email list (instead of growing your Instagram f

Content marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing, so that you can get on with growing your business. This episode, we’re looking at how you can use batching, automating and repurposing to speed up your content marketing activities, and I share some of my favourite content marketing tools with you. You don’t want to miss: How you can use batching to create a month’s worth of content in a couple of hours (and how to apply this technique to other areas of your business too!) The easiest things to automate in your content marketing and social media marketing processes. My top 4 tools for automating your content marketing (including one that I couldn’t do business without!) Some quick tricks for repurposing your content - so you can squeeze every drop of value out of your content marketing efforts. Plus, my bonus tips on recycling your content, to really push it to its potential. Visit http://stephtaylor.co/11 to d

Content marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about. This episode, we’re looking at what different types of content you should include in your content marketing, as well as how you can use content to nurture your audience down your marketing funnel. You don’t want to miss: The best way to choose your content marketing categories (spoiler alert: it’s not the spray and pray approach!) How to use content marketing strategically to build a connection with your audience. A simple way to use content marketing to improve your audience’s lives just a tiny bit, whilst positioning yourself as the expert in your space. The other types of content you might not have thought about sharing with your audience yet - but that you definitely should. PLUS, my biggest tip for selling to your audience using content marketing - without them unfollowing you! Head to http://stephtaylor.co/10 to download my free ebook - 50 Ways To Promote

Building trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so few people do it well. We’re going to look at how you can make your content stand out from all the clutter. You don’t want to miss: How to use content marketing to build a connection with your audience, provide value, build trust and ultimately convert them into paying customers or clients. The simple trick for working out how you can provide value to your audience. How to find out exactly what your idea customer or client wants (hint: it’s often not what they think they want!) How to choose what format your content should be in. How to know if you’re giving away too much value for free. The answer might surprise you

The buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this episode is a must-listen. This episode is a BIG marketing strategy session, so grab a large cup of coffee, a pen and some paper, and let’s start mapping out your buyer journey. You don’t want to miss: What the heck is a buyer journey? What on earth does this mean for my business? I break this down in a practical way - no dull theory here. Exactly what you need to deliver to your audience at each stage of the buyer journey, so you can stop wasting time, energy and money advertising the wrong thing to the wrong people. The sneaky tactic to get someone to convert from a hot lead into a paying customer or client. How to get the most value out of your customers and clients - even after they’ve bought from you. To download my free cheat sheet with 7 Savvy Strategies