Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

The first step in social media marketing is deciding which platforms to market your business on. There are so many different social media platforms out there - but does that mean you should be present on all of them? I mean, surely the more platforms you’re on, the more people who will find you… Right? Wrong. There’s an art and a science to choosing which social media platforms your business should be present on. This episode, I’m looking at the various platforms, so you can decide where you want to spend your time and energy. You don’t want to miss: The key things that influence which social media platforms you should spend your limited time and energy marketing your business on. My little hack for maintaining an up-to-date presence on Facebook, even if you don’t feel like it’s worth spending time on. Should you start a Facebook Group for your business? The answer might surprise you! The one thing you need to know before diving into Instagram and posting 3 times a day. Plus, we’ll also take a look at Pintere

This episode is a marketing mindset one. It’s all about that niggling fear of putting yourself out there - something that prevents many small business owners from marketing their business and getting the business growth they deserve. Join me as I share my top 5 tips for dealing with this fear, so you can start marketing your business confidently. You don’t want to miss: The interesting thing that happened when I stopped hiding behind my “anonymous” online business and became the face of my product-based business. My biggest tip for pushing yourself out of your comfort zone (it also happens to be a great way to grow your business and your personal brand - fast!). How to deal with negative comments and nasty people in the online world. The best ways to get over impostor syndrome (because, honestly, we all struggle with it from time to time!) Plus, if you hate being “salesy”, you’re going to LOVE my tip on how to confidently sell your product or service. It’s shockingly simple too! Please don’t forget to hit SUB

While organic Facebook marketing might not yield the result it once did, making sure that your business Facebook page looks slick and includes all the necessary info is key. Not only does your business Facebook page play a huge part in your organic Facebook marketing, it also forms part of your business branding. If you’re thinking about running Facebook Ads, then it’s even more important you optimise your Facebook profile for success. You don’t want to miss: How to ensure that your business Facebook Page puts your best foot forward and leaves a lasting impression. My little hack for making sure there is always fresh content on your Facebook Page (without having to constantly create and schedule new posts!) The quick trick to make sure your profile is easily found. Chances are, you’ve forgotten to do this! What the absolute essentials are for your Facebook Page “about” section - these things are the MUST haves that you just can’t leave out. Plus, a little best-practice tip for dealing with messages to your bu

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagram profile is discoverable and easily searchable by your target audience (this is probably something your competitors aren’t doing!) How to get more people to click through to your Instagram profile from the search results or likes/followers lists. The things you MUST include when writing your Instagram bio (plus the strategic way to use the single link space that Instagram gives you). There’s an art and a science to Instagram marketing, but before you even start thinking about how to grow your Instagram following or how t

Marketing strategy is one of the most important things to have in place before you start marketing your business. Your marketing strategy is your roadmap for how you’ll achieve your vision, and it guides all your marketing tactics - like social media marketing, Facebook Ads, content marketing, email marketing, etc. This episode, I look at why you need a marketing strategy (and why you shouldn’t blindly chase after marketing tactics), and I help you create a quick marketing strategy. Download my free ebook - 50 Ways to Promote Your Content: http://stephtaylor.co/3 You don’t want to miss: The big mistake that most small business owners are making when it comes to their marketing strategy (or lack thereof!), that’s wasting their time, energy and money. A simple way to beat the overwhelm when it comes to marketing your business and start marketing your business efficiently and effectively. The quick, 6-step process to put together a quick marketing strategy that works - so that you can spend less time putting pen

Before you start driving traffic to your website and investing serious time and money into marketing your business, these are a few things you need to have in place. You don’t want to miss: The one thing that has the power to toy with your customers’ emotions, build brand advocates and sell your product or service for you. Why your website needs to be as slick as possible (plus, some quick tips on how to simplify your website and boost conversions). What you need to know about your target audience and how this will influence everything you do - from content creation to social media marketing. How to describe your product or service so that you get more sales, and make sure that people are buying from you - not your competitors. How to keep on the front foot and make sure you’re consistently showing up for your audience, marketing your business effectively and moving closer to achieving your business goals. Plus, if you’ve ever felt like an impostor - the last point I touch on is a must-listen. We all feel t

Before we kick off the show and get stuck into the nitty-gritty, here's a bit more about Socialette and how you can get the most out of my small business marketing lessons. Download my free ebook, 50 Ways To Promote Your Content: http://stephtaylor.co Remember to hit SUBSCRIBE so that you don't miss any new epsiodes, added every Monday, Wednesday and Friday.