Analytive Podcast

Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation. The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them. Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a

Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation. The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them. Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a

Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of the Diversity & Inclusiveness Award; “Innovations in Scholarship for Inclusiveness" and the recipient of Outstanding Achievement: Teacher of the Year. College of Engr (Student Vote), 2018 and 2019. He is the recipient of the prestigious Daniels Fund Ethics Initiative Faculty fellowship. He has also server on 33 NSF and NIH panels selecting recipients for research funding in Artificial Intelligence, Machine Learning, Robotic Sentience, and Computational Neurosciences. Dr. Lewis has delivered keynote addresses at i)The Sixth International Conference on Neuroscience & Cognitive Brain Information BRAININF0,  Nice, France. The Role of Computational Neuroscien

Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado. In this podcast, we talk about what is working right now for local businesses on social media as well as how local influencers are slowly replacing traditional media sources. This is an awesome podcast if you or local your business users social media. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 months before BillGO shifted their focus to a B2B focus. Carmelo then helped to cofound STOW IT. Today STOW IT is one of the largest providers of vehicle storage in the country and helps thousands of companies and individuals find and book storage for their cars, boats, and RVs. On this podcast we discuss, StowIt, the vehicle storage industry, how storage as an industry is faring during the COVID-19 event, and what Carmelo has learned about growing and managing a startup. This is an awesome conversation and I’m grateful to Carmelo for his time. If you’ve wanted to see under the hood for a high-growth startup, this is your chance. This is Tyler and you are listening t

Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient. Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights include helping corporations develop and evaluate their employee volunteer programs, developing high-performing board and CEO partnerships, launching Colorado Reading Corps in two school districts, and securing several federal grants for various nonprofits. Rebecca Toll's portfolio includes business development and revitalization projects, fundraising, building state and local government partnerships, and leading organizational change. Rebecca seeks the opportunity to apply critical thinking skills and diverse perspectives to address challenges within your organization. ****************************** The Analytive Podcast is created and hosted by Tyler Brook

Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations. She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College. In today’s podcast, we cover fundraising, asking for money, ho

Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga. Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society. After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services. Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product. Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers. He was then recruited to take executive positions in technology transfer at s

EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you. Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international organizations enables her to create and implement the financial, administrative and fundraising infrastructure that ensures an organization's long-term success. Kim has worked at the director level in the areas of business development, training, marketing, and program development. Her favorite role was serving as the CEO of Arms of Love International where she is still known as "mommy Kim" to the children of her heart in the Philippines and Nicaragua. Kim has earned degrees in Psychology and Business from the University of California, Santa Barbara and in BIble and Theology from William Jessup University.  She holds certificates in counseling, coaching, and s

If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos. Art Bavoso (MS.Ed) is the founder, owner and President of Third Sector Enterprises, Inc., His professional experience in the nonprofit field spans many decades and includes senior-level positions at Partners Mentoring Youth, Larico Youth Homes, United Way, Colorado State University and the Health District of Northern Colorado. Art is a specialist in strategic planning, group facilitation and all aspects of fundraising (including donor qualification, capital campaigns and planned giving). Art Bavoso was also the recipient of the Administrator of the Year Award from the Colorado Juvenile Council and the Service to Mankind Award from the Overland Sertoma Club. As we discuss the impa

Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on how each of us: as entrepreneurs, marketers, and business people can stay sane during this time In this episode, she gives us some practical tools and exercises that you can do literally today to help deal with some of the stress you may be feeling. Plus, we discuss how to keep your relationships healthy whether you’re stuck apart or (sometimes even more challenging) stuck together during this time. She takes us through outlining your own mental health plan so you can be engaged through this chaos. I’m humbly presenting this to you guys in the hope it helps some of you. We’re living in a history book right now, and things change by the day. I pray that this interview

Tyler's presentation for the 2020 Fort Collins Startup Week. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome back to the Analytive Podcast. Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of. In fact, getting people out of Estes was the largest airlift since hurricane Katrina. And in the middle of all of this was one organization: Serve 68. Serve 68 is born out of a collection of local churches in Northern Colorado where we’re based. They take unique approaches to solve problems using creative solutions. One of my favorite stories was told after I’d stopped the recording. There’s a widow here in town who is battling cancer. For that reason, she is unable to make a real income and traditional support structures didn’t provide the level of help she needed. Serve 68 went out and partnered with a bunch of local businesses and came up with a solution. Instead of just giving her money to live on, they helped her finish her basement (

Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're want

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funn

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting. If you’ve never used retargeting ads or just do some “set it and forget it” type retargeting, this is a conversation you’ll want to take notes on. So without further ado, please welcome Reza Khadjavi. Link  ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building. In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process. If you work in sales or you need to get better at sales, this is an amazing conversation. So without further ado, here’s Chris Mullenberg. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SE

Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Without further ado, I hope you enjoy this conversation with Dennis Lewis. ****************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.

Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Analytive Podcast. ****************