Dos Marcos

Sarah Bergman is the Vice President of Marketing and Creative for PureCare. She gives Dos Marcos a pop quiz on how much it cost to acquire a soft goods customer. Do you know the answer?  Listen to this insightful conversation on all-things sleep essentials. You'll learn how to make more money on every door swing. Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.   Also, thanks to our sponsor PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.  Watch the live video of each episode at Facebook.com/DosMarcosPodcast.  Make sure and subscribe to our email to get a direct dose of Dos Marcos.

Have you created a process, or do your salespeople wing it? Do you know if your team is asking check the box items, or opening a dialogue that will lead to sales and happy customers?  Learn how to rethink process from Hamilton, Ray Crockett, Jimmy Morris, and Silver Dollar City.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.   Also, thanks to our new sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.  Watch the live video of each episode at Facebook.com/DosMarcosPodcast.  Make sure and subscribe to our email to get a direct dose of Dos Marcos.

They're reunited...will it feel so good?  After splitting in early 2017, Tempur+Sealy and Mattress Firm announced they'll reignite their business relationship. What kind of ripple effect will this move make on the mattress industry? How will independent retailers be affected? Mark Kinsley and Mark Quinn take a closer look at the remarriage of two bedding behemoths.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.   Also, we’re excited to announce our new sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.  Watch the live video of each episode at Facebook.com/DosMarcosPodcast.  Make sure and subscribe to our email to get a direct dose of D

Davide Cerretini decided to fight Yelp. After he refused to pay Yelp and his 5-star reviews disappeared, the owner of Botto Bistro decided to flip the script. He asked people to leave one-star reviews. This move generated media attention and blew up his business. Come to find out, many people feel Yelp isn't fair and holds small businesses hostage.  What can mattress retailers learn Cerretini's story? Dos Marcos dissect the review space and focus on strategies to change a negative into a positive.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.   Also, we're excited to announce our new sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman's Choice Award.  Watch the live

Michael Magnuson is the founder of GoodBed.com, the largest mattress review site on the internet. In a recent presentation at the Furniture Today Bedding conference, Magnuson explained the three most disruptive threats facing the mattress industry: Ultra cheap mattresses Amazon Review sites How are these forces forever changing the coastline of Mattressedonia? In this episode, Dos Marcos dig into the details to help retailers understand the threats and discuss what the industry can do to combat the enemies.  You'll notice in this episode we talk about how to spot scam mattress review sites. Click that link to read the article on GoodBed.com.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.   Make sure and subscribe to our email to get a direct dose of Dos Marcos every Monday.

Chris Cassidy was the 500th person in history to fly into outer space. He was NASA’s 14th Chief Astronaut and has completed six space walks. Cassidy is a former NAVY SEAL and has been deployed twice to the Mediterranean and twice to Afghanistan. He is the recipient of two Bronze Stars.  Chris is also Jeff Cassidy’s brother. Jeff is with GoodBed.com and is well known throughout the mattress industry.  In this episode, Dos Marcos find out what it's like to be Jeff's brother, talk backyard football plays, and discuss sleeping naked in space. Find out what it's like on rocket launch day, get insights into the mental aspect of being an astronaut, and hear about how Chris faces life or death circumstances.  Many thanks to our friend Jeff for setting up this interview and thank you to Chris for taking time to talk.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their busine

In the first part of this episode, Mark Kinsley talks to Ryan Farris from Mattress King in Oklahoma City. How does Ryan quarterback creativity and build value in their store offering? What can you learn about using vivid, self-created terminology that will help you measure your advertising?  The Mattress King himself opens the cabinet to some crown jewels of sleep shop wisdom.  Piggybacking on the topic of creativity and overcoming adversity, Dos Marcos dive into a story about the best selling jazz piano album of all-time and how it almost didn't happen. 

A 25% tariff has gone into effect on furniture, mattresses, and many other goods imported from China. How will this change impact the industry? Dos Marcos dive in.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow. 

Mattress Hub operates a dozen stores in Kansas. Like many sleep shops, they're evaluating where to spend advertising dollars and how to approach messaging in their marketplace.  In this episode Dos Marcos use Mattress Hub as a case study to discuss the "crack cocaine" of the mattress industry. How do you balance promotions with branding? Is building value in purpose, products, and people the path to mattress riches? Thanks to Ryan Baty and the Mattress Hub team for letting us shine a light on your business in an effort to help others.  Also, thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow. 

Tiger Woods won the 2019 Master's tournament at Augusta National Golf Course. Mark Quinn was on the front row at the 15th green when Tiger birdied the hole and took the lead. What can Tiger teach us about making a come back? What are some key takeaways from seeing a world class event like the Master's in person? Dos Marcos brings you all the action.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.  

How does indecision kill your business? Does action reveal answers? Dos Marcos dive into the power of pulling the trigger.  Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.  

Great advertising, emails, and Christmas cards all start with crisp writing.  In this episode, Dos Marcos talk about writing for higher impact. How does the brain react to verbs? What is a verb with modifying power and how do those words catapult your writing to new levels? Improve your writing and you will improve your business.  Thank you to our headline sponsor Nationwide Marketing Group. Members Greg and Katy Law are living examples of a team taking the Nationwide toolkit and using it to build their business, Sweet Dreams Mattress & Furniture in North Carolina. Check out their Facebook page to see some fun videos and examples of creative thinking. 

Mattress Firm's CEO Steve Stagner is resigning, while SSB CEO Michale Traub is also leaving Serta Simmons. How will these departures impact the industry? Dos Marcos discuss that plus the recent announcement that Mattress One is declaring bankruptcy. Mark Kinsley and Mark Quinn kickoff the episode talking about Nationwide Marketing Group members Greg and Katy Law. The couple owns Sweet Dreams in North Carolina. Hear how they're using Nationwide to grow and thrive in an ever-changing business environment. 

It's the 100th episode of the galaxy’s greatest mattress podcast! As part of the move into triple digits, Dos Marcos is welcoming their first sponsor, Nationwide Marketing Group!  In this episode, Kinsley brings Quinn up-to-speed about the "Florida Man" internet craze.  Mark and Mark then talk with Mike Whitaker from Nationwide about the huge benefits the group offers to its more than 5,500 members. As part of the new partnership, Dos Marcos will be telling inspiring and creative stories about Nationwide member retailers.  Be sure to listen to the very end for a behind-the-scenes conversation about being aggressive on the pickle ball court and Kinsley's new vest.  Thank you to all our listeners for your support! We are grateful to everyone in the mattress industry and beyond. 

How can you make more money off each sale? What if you created an emotional connection with customers and showed them how to change their life through better sleep?  By re-thinking your store experience and investing in a sleep eco-system, you can maximize each selling opportunity and truly serve your customers. 

Serta Simmons Bedding (SSB) announced the elimination of more than 160 jobs. Is this mattress major in a death spiral, or will the restructuring lead to a healthy company?  In this episode Dos Marcos talk about Quinn's blog post from 2014 where he outlines the reasons an industry outsider won't make it in the mattress business. Did Michael Traub ignore that cautionary advice, or has the culture clash from combining Serta and Simmons been too much to correct?  To anyone who lost a job at SSB, the crew from Dos Marcos wishes you all the best in your transition. If there's anything we can do to help, please send us a message. 

The National Sleep Foundation held its first ever Sleep Show in Houston, Texas. During the trip, Mark Quinn hung out with an astronaut and a Houston Rockets NBA player. Also, at the Sleep Show there was bull riding, a Shark Tank style pitch event, and lots of new innovation around the sleep space. Don't miss this episode.

Brandsource hosted their "Better Together" event in Nashville, Tennessee and invited Mark Quinn to speak. On his journey to the stage, Mark ended up at the wrong party and was convinced to become the lead singer of a live band. Join our email list at DosMarcosPodcast.com. Like our page at Facebook.com/DosMarcosPodcast. 

The National Sleep Foundation is hosting an event March 8-10, 2019 in Houston, Texas. The NSF is bringing consumers closer to all that's unfolding in the sleep industry.  Mark Quinn is speaking at the event and hosting an awards ceremony. In this episode Dos Marcos preview the topics which includes a co-hosted presentation with Michael Magnuson from GoodBed.com where they'll talk about certain review sites and the "underbelly of the internet."  Find out what the Sleep Show is all about and why it matters to the mattress industry.  To watch this episode, be sure to head to Facebook.com/DosMarcosPodcast

Like many digitally native brands, Nectar started by selling online. Recently, the upstart moved into retail and started selling at Mattress Warehouse's 250 stores. Nectar guarantees their product "for as long as you own the mattress." In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty. Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee? Share your thoughts at Facebook.com/DosMarcosPodcast.