Inspiring Action With Mark Dimassimo

FIT, MLS, humility, prolificacy, more, more, and more.

The final episode of Season 1 features a very special guest with a unique story. Ben Rothfeld is the founder of Plannerben Anecdata, a planning consultancy that helps marketers and their agencies cut big data down to size. Rothfeld and Host Mark DiMassimo have a long and storied history. The partnership started over two decades ago when they first began working together as colleagues for Kirshenbaum & Bond. When DiMassimo decided to leave K&B to launch his own agency, Rothfeld agreed to leave his post at a San Francisco brand consultancy to become the very first employee at DiMassimo Inc. Cooped up in Rothfeld’s parent’s Greenwich Village co-op apartment, their journey began. After a few start-up years, Rothfeld went on to a storied strategy, analytics and data career, including a long stint as Axciom’s Global Marketing Strategy Director and Bloomberg LP’s Global Content Strategy Lead. Now, after 20 years of inspiring action, Rothfeld joins DiMassimo on his “Inspiring Action Podcast” to cover a variet

The Creative Director of the Dollar Shave Club is also the guy who made himself famous with a Google Experiment that got him a copywriter job in a top agency (budget $6). His name is Alec Brownstein, and he’s also the co-author of two best-selling comedy books, an award-winning copywriter, a film director and, yes, currently the creative director at the Dollar Shave Club. Spearheading one of the world’s fastest-growing and innovative companies, he’s quickly established himself as one of best outside-the-box thinkers in the industry.   Brownstein is also the mastermind behind the above mentioned "Google Experiment", an inspiring example of how creative problem solving and persistence can put you in a position to succeed. The experiment gained him some overnight fame, but more importantly, it landed him a job. Listen in as Brownstein tells host Mark DiMassimo about how an unemployed International Relations graduate with zero marketing experience was able to catch the eyes of some of the industry’s most highly t

Sir John Hargrave is an inspiring innovator, published author, agency owner and the current CEO of Media Shower, a premiere content marketing company that has written editorials for The New York Times, Business Week and MSNBC among many other publications. His upcoming book “Mind Hacking: How To Change Your Mind for Good in 21 Days” is an inside look at the life hacking techniques that Hargrave has developed to turn his life in a more positive direction.   A self-proclaimed computer geek, Hargrave has a comical yet refreshing take on how to tackle life’s obstacles. Listen in as Sir John tells host Mark DiMassimo all about the best practices to “reprogram” and “debug” your brain so that you can accomplish anything you put your mind to. And, since we know you’re going to feel inspired enough to want to read his book, we’ll just leave the free download link for you right HERE.

I first met this modern-day renaissance man when I was randomly seated next to him 30,000 feet up in the air on a flight to visit a particularly concerned client. Over the course of the next three hours, Mark shared some insights that inspired me to completely alter my approach before entering the meeting.  Those insights? You’ll have to listen to find out on this very special episode of “The Inspiring Action Podcast”!” Mark S. A. Smith is sales and growth guru to the gurus. As an electrical engineer, computer programmer, hardware salesman, author, speaker, trainer, coach and marketing guru, there’s really no end to his list of expertise. Having knowledge and success in so many different fields, Mark can speak to business and growth like few others.

Mark Taylor is a keynote speaker, leadership trainer and organizational consultant who uses his 35 years of experience as an accomplished CEO to run think tanks in Manhattan. Under his mentorship, hundreds of different organizations and executives have flourished.   In this episode of the “Inspiring Action Podcast”, Taylor talks about how his past experiences in the corporate world led him to an epiphany that ultimately transformed his outlook on growth and success. Shifting his focus towards the importance of a strong working environment and culture, Taylor’s career took an enlightened turn that will leave you feeling inspired!

Even if you’re not in love with your planet or passionate about conservation and even if you’re annoyed by organizations that change the world for the better, this edition of the “Inspiring Action Podcast” is for you. Paul Butler is the senior vice president of global programs for Rare, an innovative not-for-profit organization committed to inspiring change so that people and nature can thrive. Over the course of forty-five riveting minutes, Butler tells host Mark DiMassimo how his lifetime passion became his profession when a 6-month voyage to St. Lucia evolved into a 12-year mission. That mission – to save a species – led to an adventure you’ve just got to hear!

  Steve Harrison has won more Cannes Lions awards than any other creative director in the world. He is one of the most influential and inspiring copywriters of his time, and is the author of “Changing the World is the Only Fit Work For a Grown Man”, an eyewitness account of the life and times of legendary adman Howard Luck Gosssage. For his work, Campaign Magazine has recognized Harrison as “the greatest Direct Marketing Creative of his generation”. Tune in and listen as Steve calls in from the United Kingdom to tell host Mark DiMassimo all about his book, his unorthodox journey to becoming an award-winning copywriter and much much more on this edition of the “Inspiring Action Podcast”.

Leslie Doty was the marketer behind the legendary Citibank AAdvantage Card campaign that won the top Account Planning Group Award, a Gold Effie, and was recognized by the Loyalty Marketers Association as the campaign of the decade. That campaign, created with creative director, Mark DiMassimo, was the seed that helped launch DiMassimo’s fledgeling agency, nearly two decades ago. The journey of discovery to the inspiring idea behind that campaign was the seed from which the Inspiring Action approach that Doty and DiMassimo share has grown. As colleagues and friends, Leslie and Mark have achieved many things as partners in inspiring action. Fast forward 19 years and the agency that Leslie undoubtedly helped take liftoff has long since named a conference room in her honor, and what better title for the plaque than the “Leslie Doty Dukker Center of Inspiration”?               Leslie’s extraordinary resume includes stints as the Senior VP at MasterCard Advisors, Managing Partner of DiMassimo Goldstein, Corporate V

West Point Grad. Hussein Palace Liberator. Tech leader. Sales leader. Entrepreneur. Author of “Cracking the IT Code - Technology Management for Non-Technology Executives, family man and top Brazilian Jujitsu competitor.  “I set up my command by the lion cages." “When we cleaned out the cage, we found large, large numbers of human bones." 

The CMO of Lifelock, formerly of Squaretrade, FanIQ, Hotwire, Esurance and Procter & Gamble. Work with the right people. What Phil Jackson can teach you about business leadership. How to make CEOs love you. How to scale a brand incredibly rapidly. A bias toward growth. How to make yourself redundant as a CMO.

Ty Montague and Mark DiMassimo do StoryDoing. You know the problem. Organizations endlessly cogitate their brand issues. Consultants are hired. Trees are felled and decks are created. The sit on shelves, gathering dust. They, move from desktops to servers to archives without a peep. The create ripples in the thoughts of a few people, but don't change a thing about what the company DOES. An epidemic of talking and a dearth of doing -- Ty Montague and his partner Rosemarie Ryan, founders of Co-Collective are committed to solving this problem with StoryDoing. Ty is the author of True Story, a book all about StoryDoing. A perfect guest for the Inspiring Action show!

The public relations legend and social marketing innovator opens up to his frequent collaborator and friend about his career and clients. Including Wolf of Wall Street, Jordan Belfort.