Smc: School Marketing And Communications

In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketing. The group discuss how Instagram is encroaching on Facebook’s dominance, the challenges school marketers face, the importance of video and social media predictions for 2020. Episode links: TikTok was bigger than Instagram last year after passing the 1 billion download mark https://www.businessinsider.com.au/tiktok-hit-1-billion-downloads-surpassing-instagram-in-2018-2019-2?r=US&IR=T

In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changing consumer environments can affect schools’ marketing planning.   Episode links:  Facebook expands transparency tools – who’s targeting you and what they know https://www.marketingmag.com.au/news-c/news-facebook-transparency-update/ EnquiryTracker http://enquirytracker.net/ Coles Little Shop is one of the greatest retail marketing campaigns of all time https://mumbrella.com.au/coles-little-shop-is-one-of-the-greatest-retail-marketing-campaigns-of-all-time-540100 Coles Little Shop campaign faces a plastic waste petition https://www.adnews.com.au/news/coles-little-shop-campaign-faces-a-plastic-waste-petition#S2VbtZ8V6q66TMKv.99

In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the Week, Charlie, Rita and Clare discuss experiential marketing and activations and how to leverage them for your school. In the Rants and Raves segment, the hosts share their thoughts on social media and mental health. Episode links: Instagram will soon begin hiding the number of likes on posts https://www.imageseven.com.au/how-to-choose-a-printing-supplier-podcast/ Instagram is now hiding the number of 'likes' on posts for all Australian users https://www.abc.net.au/triplej/programs/hack/instagram-hiding-likes/11318748?fbclid=IwAR3RmiqolI6qF89OK4W1MOIyFcJUAiPk_QuG__bT8rJDjYksjqSLcNxxTcw Good riddance to Instagram likes: Now brands can focus on real marketing https://

In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to attract enrolments. The Question of the Week focuses on the pros and cons of YouTube and IGTV. In the Rants and Raves segment, Charlie and Rita share their thoughts on how simplicity makes for great marketing.

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school marketers play it ‘safe’. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome. Episode links: Taxi Studio: Crafting an iconic identity https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/crafting-an-iconic-identity Adidas reduces focus on short-term metrics as it looks to protect brand health https://www.marketingweek.com/2019/05/23/adidas-reduces-focus-short-term-marketing/

In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The Question of the Week focuses on how school marketers can expand their reach and target prospective students. In the Rants and Raves segment, the team share their thoughts on the way Sipsmith have ‘supercharged’ their brand and what schools can learn from them.

In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy. Episode links: Top 10 Google Ads announcements from Google Marketing Live 2019 https://www.searchenginejournal.com/top-10-google-ads-announcements-from-google-marketing-live-2019/308633/#close Nobody has time for a long copy ad https://www.thedrum.com/opinion/2019/04/08/nobody-has-time-long-copy-ad

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.

Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to auditing. The Question of the Week is about how a school can start inbound marketing. In the rants and raves segment, the hosts talk about Twitter trying to change its classic logo.

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media is the preferred news source in the US. This week’s school marketing example: ten important SEO strategies. The rants and raves segment looks at the Steinlager ad that features a fun, digital take on the traditional rivalry between the All Blacks and British & Irish Lions.

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.