Smc: School Marketing And Communications

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter communities reaction to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing research; and how to effectively communicate to an internal audience. Brad and Scully interview imageseven Account Manager, Charlie Maughan, on the topic of Facebook advertising. This week’s school marketing example: a confronting campaign from the National Centre for Domestic Violence. The rants and raves segment looks at the Cannes Lions 2018 Creative Data Grand Prix winning entry.

Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy; and how to build brand in the digital age. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on using video in social media. This week’s school marketing example: socially conscious advertising from Stabilo highlighters. The rants and raves segment focuses on four inspiring leaders.

Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their time at the 2018 International Boys’ Schools Coalition Annual Conference and the value of conferences. This week’s school marketing example: three types of effective storytelling from the International Content Marketing Awards. The rants and raves segment looks at customer loyalty and how that fits with your school.

Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on preparing a school video shoot. This week’s school marketing example: a collection of excellent examples of sponsored content from Mediaplanet. The rants and raves segment looks at how the use of data is overtaking creativity in marketing.

Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm updates; and what separates good from bad writing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the steps in producing publications. This week’s school marketing example: a creative campaign from Belgium supermarket, Delhaize, that renamed vegetables to encourage kids to eat them. The rants and raves segment looks at an article by Brendan Schneider on using checklists for efficiency.

Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your prospects to your existing content; and why traditional marketing team structure needs to be scrutinised. This week’s school marketing example: Planet Wellington, a humorous example of effective video content from Wellington College in the UK. Brad and Scully interview imageseven Account Manager and Wellington alumni, Charlie Maughan, on video marketing and Wellington’s effective alumni program. The rants and raves segment looks at the latest changes in the Australian education system.

Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad and Scully interview imageseven Account Manager, Emily Newman, on how to select the best image. This week’s school marketing example: an excellent example of storytelling from Knox Grammar School. The rants and raves segment looks at the use of machine vision in the future.

Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven account manager, Charlie Maughan, on how to brief your school board. This week’s school marketing example: a helpful colour pairings and effects generator called duotones. The rants and raves segment looks at the advantages of admitting your flaws.

Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian Lawrence, imageseven Account Manager – the final part in the WordPress interview trilogy. This week’s school marketing example: a simple but engaging 360-degree virtual tour from Glenunga International High School. The rants and raves segment looks at creating opportunity by consistently building trust.

Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview Kristian Lawrence, imageseven Account Manager, and learn five more top tips for WordPress. This week’s school marketing example: an effective campaign from Swinburne University of Technology that changed public perceptions and increase the average ATAR of their applicants. The rants and raves segment looks at Pepsi’s use of predictive analytics in product development.

Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.

Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using YouTube at your school. This week’s school marketing example: East 9th Brewing’s creative use of trademarking. The rants and raves segment looks at how Twitter use has changed with the introduction of the new 280-character limit.

Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to inbound marketing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Snapchat at your school. This week’s school marketing example: the effective use of live streaming by Harvard-Westlake School in California. The rants and raves segment looks at an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.

Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week’s school marketing example: the Whiteboard Friday’s blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.

In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.