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In this episode of HubSpot To Go I’ll discuss tracking the source of your inbound calls in HubSpot. Listen below the show notes. Show Notes: Invoca HubSpot Integration CallRail HubSpot Integration Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the […] The post HTG #190 – Tracking Calls with HubSpot – CallRail & Invoca appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss sending relevant emails outside the workflow environmment. Listen below the show notes. Show Notes: Email “blast” is a bad word Segment by your personas Fill 52 slots per year Email me your examples Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the […] The post HTG #189 – Should You Send a Weekly Email to Your @HubSpot List? appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to schedule email to send later with Sidekick. Listen below and scroll down for the show notes. Show Notes: This long touted tool has finally been made available! P.S. My brain told me it was Monday while I was recording this podcast, even though I recorded it […] The post HTG #188 – Schedule Email to Send Later with Sidekick by @HubSpot appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the changing face of media and the press in the Internet age. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter The post CTG #129 – How to Deal with Media in the 21st Century (Everyone is Media) appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss integrating the new and coming HubSpot Workflow goal criteria into your lifecycle marketing strategy. Listen below. Episode Upgrade! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #187 – New HubSpot Workflow Goal Criteria in Practice appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building your lifecycle marketing strategy. Listen below. Episode Upgrade! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #186 – A Worksheet to Map @HubSpot to Customer Experience appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss seven audience centric moments to drive value. Listen below the show notes. Show Notes: Mea Culpa! I thought about how I presented yesterday’s information, and I need to clarify some things. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s […] The post HTG #185 – Seven Audience Centric Moments to Drive Value appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss finding the important moments in the customer lifecycle that are ripe for more value injection. Listen below the show notes. The Seven Value Injection Points in the Customer Lifecycle: Attract Awareness Convert Leads Nurture & Educate Prospects Close Sales Deliver & Delight Retain & Upsell Customers Inspire Referrals Follow @handythinks […] The post HTG #184 – 7 Important Moments in the Customer Lifecycle appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building how to enhancing the customer experience with HubSpot, Zapier and automation email workflows. Listen below the show notes. Show Notes: The Customer Experience Is Everyone s Business Zapier’s Integrated Apps – brainstorm your value injection points Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps […] The post HTG #183 Enhancing the Customer Experience with @HubSpot appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss the HubSpot competitors app to measure your marketing RPM. Listen below the show notes. Show Notes: Different is BETTER than better Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: […] The post HTG #182 Using the HubSpot Competitors App to Measure “RPM” appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to raise your production value in your video marketing. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter The post CTG #128 How to Raise Your Production Value in Video Marketing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building an agenda for your sales and marketing group meeting. Listen below. Episode Upgrade! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #181 – Detailed Meeting Agenda for Sales and Marketing Alignment appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss when you should pass your inbound lead to sales. Listen below the show notes. Show Notes: HubSpot Academy Lesson Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #180 – When is a Lead Ready to Be Called By Your Sales Team? appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building create lead interest contact properties for better nurturing. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #179 – New Lead Interest Contact Properties for Better Nurturing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss sending the getting better lead nurturing results right email at the right time to the right person. Listen below the show notes. Show Notes: It is a mistake to look too far ahead. Only one link of the chain of destiny can be handled at a time. -Winston Churchill […] The post HTG #178 – Better Lead Nurturing Results w/ Clear Goals for Each Email appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an how, when and why to use video in your content marketing and sales process. Listen below these scribblin s from our notes: 75% of Executives watch one hour of work related video per week. How does video fit into the sales process? Getting […] The post CTG #127 – When to Use Video in Your Content Marketing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss the new dependent form fields possibilities for conversion rate optimization. Listen below the show notes. Show Notes: A few notes about Dependent Form Fields: Dependent form fields will work on any field-type within HubSpot. So you can have a dependent question be based on file upload, date, sing-line text, […] The post HTG #177 – New Dependent Form Fields and Possibilities for CRO appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to make sure that your calls-to-action are actually driving traffic to your landing pages. Listen below the show notes. Episode Upgrade! Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps […] The post HTG #176 – @HubSpotAcademy Inbound Certification – CTA Audit appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to make sure that you Twitter presence isn’t just a promotional wasteland. Listen below the show notes. Episode Upgrade! Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow […] The post HTG #175 – @HubSpotAcademy Inbound Certification – Social Media appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to make sure all your content is optimized for discovery in search engines like Google. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us […] The post HTG #174 – @HubSpotAcademy Inbound Certification – Optimizing for Search appeared first on ToGo.FM.