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In this episode of HubSpot To Go I’ll discuss how to make sure all your content is mapped to the buyer’s journey. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go Content To Go Episode HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps […] The post HTG #173 – @HubSpotAcademy Inbound Certification – Buyers Journey appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to map your content (blog, email, webinars, videos and more) to the buyer’s journey. Listen below these scribblin s from our notes: Awareness Stage Consideration Stage Decision Stage so much more… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us […] The post CTG #126 – Map Your Content Marketing To the Buyer’s Journey appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to make sure all your contacts in HubSpot have personas attached. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s […] The post HTG #172 – @HubSpotAcademy Inbound Certification – Persona Fundamentals appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building smarter Calls to Action for more effective nurturing. Listen below the show notes. Show Notes: Announcing the HubSpot To Go Content Library! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the […] The post HTG #171 – Weekend Project: @HubSpot Lead Scoring Brainstorm appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll Identifying the Foundation for Your HubSpot Custom Lead Scoring. Listen below the show notes. Show Notes: Identify and rank the demographic factors that make a good fit prospect like revenue, industry, location, etc… Identify and rank the important actions you want people to take on your site. You are […] The post HTG #170 – Identify the Factors for Your @HubSpot Custom Lead Scoring appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building a “hot leads” smart list for your sales team in HubSpot. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | […] The post HTG #169 Building a “Hot Sales Leads” Smart List in @HubSpot appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building social media smart lists for better lead engagement. Listen below the show notes. Show Notes: Wash, rinse, repeat the following smart lists for each of the social networks. One list per network including Facebook, LinkedIn, Twitter, and Google+. Follow @handythinks Listen in iTunes or Stitcher. Leave Us […] The post HTG #168 – Social Media @HubSpot Smart Lists for Better Lead Engagement appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss when NOT to use @HubSpot social publishing tools. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #167 – When NOT to Use @HubSpot Social Publishing Tools appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the important issue of building up your personal portfolio of content that you have created. Listen below these scribblin s from our notes: We spoke about maximizing your LinkedIn profile and much much more. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A […] The post CTG #125 – You Can’t Take Content With You, Or Can You? appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to hook up your employees LinkedIn & Twitter to HubSpot social sharing tool. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #166 – Employees LinkedIn & Twitter in @HubSpot Social Sharing Tool appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to control the notifications sent to your phone from Sidekick. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #165 – Take Control of @HubSpot Sidekick iPhone Notifications appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Marcus Sheridan about the importance of organizational buy-in to inbound marketing success. Listen below the show notes. Intro We discuss: Getting Buy-in Solving Customer Problems Answering Customer Questions Establishing a real culture of content and inbound marketing The Sales Lion Follow Marcus Sheridan Listen in iTunes or Stitcher. […] The post ITG #110 – Marcus Sheridan & The Importance of Organizational Buy-In appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to enroll cold leads into re-engagement email workflows from the HubSpot CRM . Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #164 – Enroll Cold Leads in Re-engagement Workflows @HubSpot CRM appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to generate more leads from Facebook with custom CTA . Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #163 – Generate @HubSpot Leads From Facebook With Custom CTA appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss if it ok to publish content on other sites first and when to take your content show on the road. Listen below these scribblin s from our notes: A bit of history on restrictions in corporate content distribution Getting your content out in as many places […] The post CTG #124 – Is It OK to Publish Content On Other Sites First? appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss changing your blog URL from Subdomain to Subdirectory. Listen below the show notes. Show Notes: Excel tips from this source: Insert a column next to the one you want to change write the formula as =”*”&B1*” where b1 is the 1st cell containing the number to add * to. […] The post HTG #162 – How to Change @HubSpot Blog URL Subdomain To Subdirectory appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss quality vs. quantity in content marketing. Listen below: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter The post CTG #123 – Quality v. Quantity in Content Marketing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss your weekend project: associate all assets with @HubSpot campaigns for better analysis. Listen below the show notes. Show Notes: Go to Campaigns, and select any Campaign. You will be brought to your normal Campaign Dashboard. Next to each content asset, you will see a new option: Associate. Click on […] The post HTG #161 – Associate Assets w/ @HubSpot Campaigns for Better Analysis appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss auditing your lead nurturing efforts in @HubSpot. Listen below the show notes. Show Notes: You can export the data for all of your workflows at once, which would send you an excel file with workflow name, status, total contacts enrolled, how many contacts joined your goal list, and […] The post HTG #160 – Lead Nurturing Audit @HubSpot Email Workflows in One Click appeared first on ToGo.FM.

In today s episode of Ideas To Go, I speak with Sean Jackson. Sean is Chief Financial Officer and Partner at Copyblogger Media and the host of the new podcast on the Rainmaker.Fm network, The Missing Link. You can connect with Sean on LinkedIn, Twitter, and Google+. Listen below the show notes. We discuss: SEO is Dead: Long Live OC/DC Sean’s […] The post ITG #109 – Sean Jackson, CFO Copyblogger Media on Linkedin & SEO in 2015 appeared first on ToGo.FM.