Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

What's the big deal about being a guest on a podcast? It turns out, there are a lot of reasons why it's a good idea for business growth. My guests today help us answer the question - could podcast guesting be in your future? Noemi and Gabor are the owners of the Podcast Connections … a husband and wife team who have been working together for 13 years. They help entrepreneurs and business owners connect with podcast hosts to share their knowledge with the appropriate listening audiences. Gabor is dedicated to helping experts grow their business with interviews while Noemi applies her online marketing expertise and skills in content creation and organization. Why Be A Guest On A Podcast? In this episode, you'll discover: How podcast guesting benefits you and your business Finding & selecting the right podcasts to be a guest on How to prepare for your guest appearance Tips & tricks for being a great guest What you can expect from guesting Why you should be a podcast guest before your sta

It makes me crazy every time I encounter it – and it’s a lot! There are two reasons this frustrates me so much. First, I’m stopped in my tracks from being able to move forward at all and second, so are you! All attempts at making connections and progress with this strategy in your business are halted. Hard stop! What am I talking about? Instagram accounts that are set on private. If this is you and you want to keep an account private – by all means do so. But not if you’re interacting with people in any business capacity. I’ll give you the resolution to this in a minute. But first, why does this bother me so much and what’s the harm? Let’s talk. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Y

Do you know how to drive traffic to your website? Because unless you get people to your website where your products are displayed - complete with a description and buy button - there’s no chance for a sale. You can run ads of course. But that comes with lots of time learning, creating, and testing. Not to mention the financial investment. So, why not try free methods first? Let's talk about ways to attract customers to your website organically.  Kerrie Fitzgerald is the founder of Kerrie Fitzgerald LLC which is an eCommerce and product business consulting & educational agency. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework is based in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet eCommerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without fundin

Are you in control of your business? The answer to this, as the owner of your business, is always yes. You are the one at the top, making decisions that affect your outcomes. You are also the one in control if you decide to relinquish control. And this is something I really want you to get. Yes, you’re going to do things that don’t work out. Being in control doesn’t mean you’re always right. But it does mean you take responsibility for all of it. The good, the bad and what action you take moving forward. You are always the one in control of your business. We’ll get into details of what maybe should change for you and I’ll give you examples in the show today too. Acknowledging this can be a game-changer! CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that ri

Do you wonder why your products aren't selling? It’s so discouraging. You put so much time into the creation of your products, setting up the display for a show, or getting your website just right. Then - it’s go-time and the nightmare happens ... no or low sales. In this episode, you'll learn 4 things to review that may be producing these results. And the best part is … they’re fixable. Keep going! What's In This Bash? 1. Free Training: 4 Reasons Your Products Aren't Selling One crucial thing that sets you apart and increases sales Specific product display mistakes that create confusion and stop shoppers from buying What to do MORE of and LESS of to get more sales The big mistake you might make when talking about your business 2. Q&A about this topic with Bash attendees. Did your question get asked and answered? If not, come ask it in the Facebook Group. 3. Showcases Attendees share new collaborations, upcoming events, and even discount promo codes.< Tune in to grab these deals + ge

A few weeks back I was at a podcasting conference called Podfest. Seriously one of the best events I’ve ever attended in terms of learning timely and relevant new things and meeting the most incredible people. How does this apply to you? You're not a podcaster (most likely) but, I see applications that most definitely apply as a handmade product maker. If you aren't doing them already, adding them in will strengthen your business and thereby improve your results. Hold out for the last one - it's a doosy and one I didn't know before. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Insp

Does your selling experience help you create raving fans? Or does it push people away? Today, we’re talking about selling - but in a different way than we ever have before. Kat provides an upscale concierge experience and although high-end jewelry plays a role, it’s the service she provides that is her standout business asset. The customer experience you provide can set you apart too. Kat is the owner of Best Kept Jewelry Concierge. She helps clients source the perfect piece of jewelry for milestone occasions including engagements, birthdays, holidays, and anniversaries. Kat works with the nation's top designers, diamond dealers, wholesalers, jewelers, and collectors to find unique options for her clients. She was inspired to start this business because she believes that a thoughtfully selected piece of jewelry is one of the most meaningful gifts you can give or receive. How To Uplevel Your Selling Experience In this episode, you’ll hear: great tips on confidently presenting the value of your products

Maybe you’re like most … defaulting to the idea that blogs aren’t meant for your handmade product-based business. My aim in this episode is to help you see this differently by sharing 5 Ways a blog can benefit and grow your business. Am I here to convince you to start a blog tomorrow? No. But I want you to understand the many ways a blog can be an asset and then you can make your own decision from there. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add

Today we're talking about how to start an email list for your business. Now, more than ever, it's important to put email marketing into place. I know it can seem daunting but when you know the steps to getting started, you'll see it's not that difficult at all. The subject of email marketing has been coming up more and more. More attention is being given to this than ever, everywhere I look! Social media is changing and people are wondering what's going on. Email marketing is becoming known as the platform where you have the most stability. That's what we talk about in this episode - specifically how to start your own email marketing program. What's In This Bash Party? Free Training on How To Start An Email List: why email marketing is so important & how it adds value to your business how to start an email list for your business plus tips on what NOT to do Q&A on the topic with Bash attendees Showcases - attendees share new collaborations, upcoming events, and even discount promo c

It’s easy to start a business. What’s hard is to stay in business! There are a variety of reasons why businesses fail at such a high rate. And of course, nobody takes actions intentionally that will set them back. But that’s exactly what’s happening to most business startups. In the end, their initial actions never gave them a fair chance of survival right from the start. When you first learn about a new business in town, you hear the name, perhaps see their logo, take a look at the products they offer, things like that – right? These are the first things intuitively you would put in place for your new business because they are the things you know and see about a business from an outsider perspective. Yet there is a critical step that should be taken before doing any of these things. It’s missed because people just don’t know. And it’s this most-important first step that, when not taken, leads to many many handmade product businesses closing down. Let’s get into the details of what to do first so your busi

Have you ever given thought to how sustainable your products are? Of course, you talk about the benefits of your products for your customers, like containing only healthy or all-natural ingredients – but how about what they do to support the environment? These are two different things and they don’t automatically go hand in hand. In this episode, you’ll hear things you may never have considered in regard to the various ways a product can affect our world. Austin shares with us 5 different dimensions of product impact. There’s no doubt this is a hot topic no matter where you fall on the global warming discussion. So being informed is just smart. And using it to strengthen your business AND do the earth some good is even better. After 20+ years spent working at major corporations like Nike, Philips and Brooks Running, Austin had a desire to use his skills to address climate change. Austin believes that putting the power in consumers’ hands is important to make real change. He recognizes that the first thi

People come in your shop or show booth, pick things up, chat for a while and don’t buy. Or your Facebook page has hundreds or even thousands of followers, many who contribute by posting and commenting but they never support you through sales or take part in your special promotions. Or there’s a lot of traffic to your website but conversions to purchases are few. What should you do about your lurkers? Here’s my answer - everything and nothing. I explain in the show today. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts

Today’s topic couldn’t be more timely with all the questions, concerns, and what seems like daily changes happening in the social media landscape.

Craft shows can be the lifeblood of a handmade product business. It’s the easiest way to find and interact with people, get feedback on your products and the most immediate way to bring in sales. PLUS – no shipping time or delivery costs! We’re not going to talk about the basics of participating in a show today. Instead I’m addressing some “higher level” points about exhibiting. It’s this extra style and subtle adjustments that can have a huge impact on your results. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for

Have you ever wondered how to host a craft show? Turns out, it's all about collaboration. Gloria's journey is a perfect illustration of how a business evolves. She’s also been an “early adapter” to the world of collaboration. In her case, she found a partner and created Wellness Fairs – in-person craft-type shows. I think this may spark an idea for you too! Gloria is the owner of Ahh-Land Woman Herbals. The name was inspired by her Caribbean roots. And it’s also representative of the all-natural, organic ingredients used in her handcrafted skincare products, that will have you saying “Ahh” when you use them. Her products, made from organic skincare oils, are free from harsh chemicals, with a special focus on products for mature or sensitive, or troubled skin. Gloria received her herbal certification from Trinity College of Natural Healing, her herbal medicine certification from Chestnut School of Herbal Medicine, and her aromatherapist certification through the Pacific Institute of Aromatherapy. I’d say

The same holidays roll around each season of every year - Valentines Day, Mother's Day, Halloween, Thanksgiving. Because you’ve done this before, perhaps many times, are you continuing with the same ole, same ole promotions? And is that the best you can do? Repeating what you’ve done in the past may or may not be the most lucrative and beneficial for growing your sales even though it’s the easiest plan. Is it possible that your customers are growing tired of seeing the same messaging and offers? Did your plan last year even work? Or is it old, tired and a repeat of what everyone else is doing? Here’s what to do instead. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie

Let’s talk about areas in your business where you may be spending money on things that aren’t benefiting you. You may not have considered that various stages of business require different investments. When you understand what will best serve you at each stage of your growth, you achieve a couple of things: First, you don't use up available dollars in a scattered way – wasting money if you will. Instead, you spend money in areas that will truly help you grow your handmade business based on where you are in the development and growth cycle. What's In This Bash Party? Free Training on money mistakes commonly made at the different stages of a handmade business. This training builds directly on the training in Bash #1 the 5 Gift Biz Growth Stages.  Q&A with Bash attendees Showcases - attendees share their upcoming events, unique collaborations, and discount promo codes! << Tune in to grab these deals + get ideas for your own business!  Listen to this Bash episode now to discover the money

It’s going to be a radical thought but I want you to open your mind to consider how some accidents can open the door to new opportunity. It’s so easy to get set in our ways and see things only from the perspective we have always had. Or the trained expectation of what an outcome should be – until it doesn’t happen that way. Here’s the twist. It’s possible that this accident you’ve encountered, could present a new way of thinking that was invisible to you up until now. It doesn’t mean your past processes aren’t still to be followed. But, when encountering an accident in your business, what new idea does this prompt? It’s a mindset switch for sure. And may be a playground for new possibilities. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here.

We’ve got a fun topic on deck today – quizzes for your business! And I don't mean just a lead magnet quiz. You see quizzes all around – but honestly, I never really thought about it for a product-based business before. I’m not talking about quizzes where you find out what animal most represents your personality or what your hidden name is based on a birth month or day. Those are fun and all … but not for business. More Than Just A Lead Magnet Quiz We focus on how quizzes can be used to: Provide a personalized customer experience that leads to more sales Generate leads (aka a lead magnet quiz) & market your business Increase customer order values Build engagement and interaction with your customers Create customer curiosity and satisfaction And much more We also dive into how to get started with a quiz, what questions to ask, and tons more! My guest Gen is the Co-Founder of Prehook, a leading quiz platform for Shopify merchants. Prehook helps hundreds of high-growth Shopify merchants sell

Do you feel like you’re putting way too much energy into convincing customers to buy when you compare that to the return you’re seeing for all your efforts? Is it possible you’re trying SO HARD to get sales that what you’re actually doing is pushing them away? Perhaps it’s time to try a new approach. If what you’re doing now isn’t producing results, doing more and more of the same thing is like grinding your gears. You dig a deep hole versus making any forward progress. If you’re in this position, I bet this is how you’re selling. Your message to potential customers goes something like this: “Listen to me. I have this awesome product. It’s only $25. Buy it here.” Here’s how to change this out for something that works. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. Y