Ppc Rockstars On Webmasterradio.fm

[Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt./>

[The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula./>

[Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems/>

[Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic./>

[aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC./>

[PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts./>

[Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives./>

[Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns./>

[Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more./>

[Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferences and will PPC fade out and be split off into dedicated resources. />

[ Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores./>

[Local Search Targeting and Ego Bidding with Internet Marketing Consultancy Firm CEO and Founder Tony Wright, as he discusses local search and targeting, and how ego bidding can destroy campaigns./>

[Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position./>

[Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search./>

[Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade./>

[In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City./>

[Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero./>

[James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages and analytics./>

[Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns./>

[Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page./>