Ppc Rockstars On Webmasterradio.fm

[Guest Marty Weintraub discusses Black Hat PPC Tactics./>

[Is Google Conversion Optimizer the best-kept secret in PPC?/>

[Its the second Drunken PPC Roundtable from SES New York 2009./>

[Kevin Lee of Did It talks Past and Future PPC with David./>

[David offers a Live PPC Twitter forum for listeners to ask questions />

[Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match />

[Find out whether there’s a secret connection between natural and paid search/>

[ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics./>

[In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:/>

[AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market/>

[High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them/>

[EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit/>

[Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising./>

[David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips. />

[Eli Goodman, Search Evangelist for comScore/>

[Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test./>

[Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems./>

[Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and advertising performance./>

[David speaks about Negative Keywords and Search Query Reports with Ken Jurina and Curtis Dueck from Epiar, plus learn how the reports can help to find keywords that you may be bidding on such as Google and their keyword research report./>

[Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences./>