Ppc Rockstars On Webmasterradio.fm

[Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in opt-in forms, Self Esteem And Purchase Behavior and more. />

[Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker./>

[Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar? Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing./>

[Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA./>

[David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more./>

[David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network./>

[Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score./>

[David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more. />

[ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation./>

[AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for. />

[Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead./>

[Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page./>

[icrosoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!/>

[Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction./>

[Michael Flores of Ardis Health discusses The “Two Campaign” method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC./>

[Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more. />

[Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising./>

[Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists./>

[David offers some free expert advice on how to improve your Google AdWords campaign./>

[Guy Kawasaki and his Twitter Tactics/>