Ppc Rockstars On Webmasterradio.fm

[Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings./>

[The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed./>

[David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Strategy. Ryan explains how you can execute a winning local PPC strategy when there’s such little room for error. />

[Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets./>

[David Szetela welcomes Acquisio CEO & President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies/>

[Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign./>

[David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords & Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. />

[Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients./>

[David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!/>

[We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at./>

[Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports"./>

[Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Predictions are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co./>

[Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure. He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."/>

[Getting PPC Ready for the Holidays as PPC Rockstars host, ‎Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to increase revenue from your PPC. />

[Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. />

[Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)/>

[Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing Agency for Google Adwords & Bing Ads./>

[New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users./>

[Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales & Marketing Perry Marshall. />

[How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder & Lead Developer,Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size./>