Amazing Fba

Hey there. It's Michael from amazing FBA welcome to mindset moments, a little bite-sized chunks of thoughts and hopefully wisdom about business and life from my wanderings around London, and other parts of Europe. Today we are talking about the power of a niche brand: Brompton. Hello folks, I am out here with a brand creation story, and not mine, but I'm a customer in this case, or a would be customer. And I just wanted to reflect on, when you really, really create a fantastic product and brand combined, how strongly people will... make an effort or go out of their way to get it. And that's when you've really got a strong brand. So I'm going out of my way right now to get something. I'm walking through a strange part of town. It's freezing cold here in London, as often is. And, I need a bicycle and I live in a relatively modest sized flat in London. It's not as small as the one we used to be in, but space is always at a premium. And so I'm off shopping for the obvious solution for a cyclist in London. With

Welcome to "Mastering Amazon Brand Building: Building a Sellable Brand with Expert Tips." In this comprehensive guide, we will delve into the strategies and techniques that will help e-commerce brand owners scale their brands on Amazon with minimal capital. Whether you are just starting out or looking to take your existing brand to new heights, this guide will provide you with valuable insights and actionable steps to master the art of Amazon brand building. 00:00:00: Introduction to the Podcast Episode and the Importance of Picking a Lane and Building a Brand around Something Passionate 00:01:33: Introduction to the Challenges of Building an Online Business, Specifically on Amazon 00:03:05: Fear of Failure and Judgment as a Barrier to Taking Action towards Building an Ecommerce Business 00:03:54: Society's Norms and Expectations as a Barrier to Entrepreneurship 00:04:39: Importance of Taking Action and Giving Oneself Permission to Pursue Entrepreneurship 00:05:12: Discussion of the Challenges of Running an

Getting started as an e-commerce seller can feel intimidating in quite a few ways. One of the ways is the feeling that you have to spend a large budget just to get started. In today’s show our panel explores how you can use just $100 to get started in eCommerce. We explore physical product options, how to work with Kindle and physical books. We touch on marketing on and off Amazon. We also discuss how to approach influencers in an original way. We touch on how to approach a potential business mentor, and how you might put together your own peer group for peer-to-peer learning as well. What you’ll learn How to use Kindle books as cheap marketing tools How to approach an experienced potential e-commerce mentor Ways to influence multiple influencers for $100! The easiest way to get started in eCommerce for $100 Why checking product-market fit might be the best use of your budget! The hack for getting free marketing books to learn from When should you quit the day job and go full time with your ow

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re continuing the discussion about how to engage warm traffic with effective social media advertising. What you’ll learn A 2 Step Process for getting cold traffic very inexpensively, then retargeting them via (Facebook). Engagement goals and other non-sales goals for warm traffic. remarketing via (Google Adwords). How Live-Commerce Techniques and goals are transforming e-commerce businesses Forming direct sales strategies with social ads Resources Mentioned www.streamyard.com www.commentsold.com

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re going to give you “The Secret” and really unpack the 3 big ideas with tons of actionable tips and insights for each. What you’ll learn Who Paid Social Media Ads are ideal for The ideal sequence of when paid social media ads should be used A budget rule-of-thumb for paid social media advertising How long it takes to get results with paid social media ads A terrific Facebook Video Strategy that works really well in support of paid social ads. How Pinterest Promoted Pins factor into paid social media ads Ad Instagram Ad strategy that you can start with just a few dollars.

Entrepreneurship is not just about pursuing upside potential; it's also about managing risks effectively. When it comes to scaling e-commerce brands with minimal capital, having a robust supply chain strategy is crucial. In this blog post, we will explore the insights and expertise shared by Dayu Yang, founder of EcommOps, on how to master ecommerce supply chain strategy. With a focus on the target audience of e-commerce brand owners, we'll delve into the strategies and best practices that can help businesses thrive in a competitive market. Time Stamps 0:00:00 | Exploring Fast Fashion Strategies and Supply Chain Flexibility with Daiyu Yang of Ecom Ops 0:02:39 | Discussion on Risk Management and Maximizing Risk-Adjusted Upside in Entrepreneurship 0:04:40 | "Exploring the Benefits of a Profit Share Model for Risk Management and Agility in eCommerce" 0:07:04 | "The Benefits of Fast Fashion and the Risks of Private Label Manufacturing" 0:10:29 | Discussion on the Business Model of Shein and Its Impact on Traditio

Spending money on advertising on the social media websites can be incredibly valuable. Or you can waste a ton of time and money. In this episode we’ll help you dial up the former, and avoid the latter. Let’s start with a short-list of the sites we’re talking about. What you’ll learn The 3 “Big Goals” of paid social media advertising. Techniques for achieving each of the 3 big goals. The 6 Stages of the Loyalty Ladder How to work with influencers to accelerate your goals.

In this blog post, we will explore the concept of Fulfilment FBM China and its benefits for e-commerce brand owners looking to scale their businesses with minimal capital. We'll delve into the insights shared by Dayu Yang, founder of EcommOps, and gain valuable knowledge on how to leverage Fulfilment FBM China effectively. Time Stamps 0:00:00 | Exploring Fulfillment Solutions for Amazon Sellers with Daiu Yang of Ecom Ops 0:02:26 | Conversation with [Name], Former Product Manager and Boston Consulting Group Consultant, on Repositioning Business Using the Boston Consulting Group Matrix 0:04:27 | Exploring the Benefits of Direct Fulfillment from China: A Conversation with [Name] 0:05:58 | Exploring the Benefits of China Fulfillment for Businesses 0:08:10 | Exploring the Benefits of Utilizing China Shipping for Amazon FBM Listings 0:10:17 | Exploring the Benefits of International Shipping for Western Amazon Sellers 0:12:13 | Exploring the Benefits of Long-Term Shipping for Western Brands 0:17:24 | The Benefits of

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google Ad Grant Why use Google Text Ads Why use Google Retail / Shopping Ads The pros and cons of taking the DIY approach versus hiring someone to run your ads for you Why Google Shopping Actions create a powerful set of options. How Google is stepping into the E-commerce space Resources mentioned Google Shopping Actions

Poor Branding in e-commerce Effective branding is crucial for e-commerce businesses on Amazon. As an owner of a 6- or 7-figure e-commerce business, it's critical to identify signs of poor branding. You then need to work out their underlying causes. Only then can you improve your brand's performance. In this post, we'll explore common red flags of poor branding on Amazon. Understanding the Metrics Evaluating Branding Performance To assess branding effectiveness, monitoring key metrics is vital. Let's explore these essential indicators of poor branding. Conversion Rate: This metric shows the percentage of visitors who buy. A low conversion rate can show poor branding. That suggests a gap between your brand's promise and customer perception. Customer Reviews and Ratings: Feedback from customers shapes your brand's reputation. Negative reviews or low ratings might signal poor branding. This can crater conversion rates! Repeat Purchase Rate: This rate reflects brand loyalty and customer satisfaction. A low

As an e-commerce brand owner, you may find yourself struggling to scale your business with minimal capital. One of the key challenges you may face is optimizing your advertising to sales ratio (A/S) for Amazon. In this blog post, we will discuss the importance of Amazon advertising optimization, and provide you with actionable strategies to help you stop the leaks and boost your sales. Welcome to our topic on Amazon advertising optimization. In this post, we will cover the importance of maintaining a balanced A/S ratio for business success and provide you with key strategies to optimize your A/S ratio. The A/S ratio is a key metric that measures the effectiveness of your advertising campaigns in generating sales. It is calculated by dividing your ad spend by your total sales. Maintaining a balanced A/S ratio is crucial for business success, as it ensures that your advertising campaigns are generating a positive return on investment. Key Strategies to Optimize Your A/S Ratio Improving ad targeting and keywor

Expanding your business globally is a great way to scale your e-commerce brand. However, this process can be challenging, especially for small businesses with minimal capital. As an e-commerce brand owner, it is important to find ways to validate your products in different markets before investing a lot of money. In this post, we will discuss how to maximize your international Amazon expansion using surveys and image testing. Time Stamps 0:00:00 | "Exploring International Expansion with PickFu Co-Founder Justin Chen" 0:02:31 | Exploring International Markets on Amazon: A Discussion on Selling in Germany, the US, and Canada 0:03:53 |"Testing Branding and Product Names for International Markets" 0:05:18 | Exploring Cultural Considerations for Brand Names and Product Packaging 0:07:22 | Exploring Cultural Differences in Marketing Strategies 0:10:15 | "Exploring Different Cultural Mindsets for Ecommerce Marketers" 0:12:19 | "Maximizing International Market Opportunities: Advice for Sell

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google Ad Grant Why use Google Text Ads Why use Google Retail / Shopping Ads The pros and cons of taking the DIY approach versus hiring someone to run your ads for you Why Google Shopping Actions create a powerful set of options. How Google is stepping into the E-commerce space Resources mentioned Google Shopping Actions

Welcome to our blog post, "Unveiling the Secrets: What the Advertising to Sales Ratio on Amazon Reveals About Your E-commerce Business." In this post, we will delve into the importance of understanding the Advertising to Sales Ratio (A/S) on Amazon and how it can provide valuable insights for e-commerce brand owners. With the objective of helping you scale your brands with minimal capital, we will explore the significance of the A/S ratio and how it can optimize your business on Amazon. Understanding Advertising to Sales Ratio To make informed decisions about your advertising campaigns, it's crucial to comprehend the concept of the Advertising to Sales Ratio. This ratio represents the relationship between your advertising spend and your total sales on Amazon. By calculating the A/S ratio (Ad Spend / Total Sales), you gain insights into the efficiency and effectiveness of your advertising efforts. This knowledge is particularly valuable for e-commerce sellers on Amazon. Reality of E-commerce In today's competi

If you're an e-commerce brand owner, you know that product validation is crucial to the success of your business. By validating your product early on, you can ensure that it will resonate with your target market and save money on expensive late changes. This is where PickFu comes in. In this article, we'll dive into what PickFu is and how to use it for product validation. Time Stamps 0:00:00 | "Exploring Digital Focus Groups with Justin Chen of PickFu" 0:03:10 | "Exploring PickFu: A Simplified Market Research Tool for SMBs" 0:05:18 | Exploring the Benefits of Consumer Research for Amazon Sellers with PickFu 0:08:44 | "Product Validation: Leveraging Helium Ten to Ensure Your Product Resonates with Your Target Market" 0:10:00 | "Product Validation: Using Pickfu for Early Feedback" 0:11:41 | "The Benefits of Early Validation in Product Development" 0:14:35 | "Using PickFu to Validate Product Offerings for Market Success" 0:16:01 | "The Benefits of Image Split Testing for Product Val

How do you make decisions wisely and profitably? One of the most important things you can do in business is to get good at decision making. It may feel at times that all that matters is action. Certainly, action counts for a huge amount. Without action, nothing happens in your business. But that can lead to a big delusion: that what matters is just following a playbook. Do certain things in a certain order and hey, presto! A business that works. In reality, actions that matter are preceded by clear, high-quality decisions. The question then becomes how to make such good decisions. It could be Jeff Bezos’s famous “Type 1 and Type 2 Decisions” differentiation. It could be clarifying the nature of the goals is you’re pursuing. It could be getting clear on the deceptively simple question “What do I really want?” Whatever the principles you follow,  the way you approach decisions can have a powerful impact on the actions you and your team take. Which in turn changes the results you produce. What you’ll learn

As an Amazon seller, you’re always looking for ways to grow your business while keeping your expenses in check. One way to achieve this is by speeding up your cash conversion cycle using good debt. In this episode of the "Protect Your Amazon Profit" series, we'll explore how you can optimize your accounts receivable and payable to increase profitability. Managing accounts receivable and payable is essential for e-commerce brand owners, especially Amazon sellers. Efficient cash management can help to reduce working capital, minimize risks, and grow a business organically. In this episode, we will discuss how you can make more profit from the same capital by speeding up your cash conversion cycle using good debt. Importance of Managing Accounts Receivable and Payable for Amazon sellers As an Amazon seller, managing your cash conversion cycle is critical to increasing your profitability and business growth. The cash conversion cycle formula is a measure of how long it takes for a company to convert its inves

Starting an E-commerce business on Amazon can be a lucrative venture for entrepreneurs. The Amazon platform offers a ready-made audience for online sellers, making it easier to reach a larger customer base than starting a standalone e-commerce website. However, starting an e-commerce business on Amazon requires a lot of planning, education, and capital. This article will outline the key factors required to start an e-commerce business on Amazon. Time Stamps 0:00:00 | "Starting a Profitable Ecommerce Business on Amazon: What You Need to Know" 0:04:07 | "Getting Started with Amazon FBA: What You Need to Know" 0:05:01 | Exploring the Amazon Automation Industry: Vetting the Right Place to Invest Capital 0:06:30 | Heading: Questions to Ask When Partnering with an Amazon FBA Company 0:10:54 | Exploring the Benefits of Amazon Automation for Business Growth and Investment 0:14:29 | "Exploring the Relationship Between Ecommerce and Alternative Investment Opportunities" 0:15:31 | Exploring the

What are first principles? And are there any for e-commerce sellers? In this episode we’ll explore that topic and explain how e-commerce first principles apply to your business in a powerful way. What you’ll learn The 3 Parts Of 1st Principles Thinking Applied To e-commerce. They are: 1.Identify and define your current assumptions. 2.Break down the problem into it’s fundamental principles. 3.Create new solutions The 5 Questions To Ask Yourself To Apply 1st Principles To E-commerce. They are: 1.What Am I working on right now? 2.What assumptions do I have about how this will help me? 3.Why do I think it will add business value? 4.How much am I spending in time or money? 5.Which basic economic or psychological principles involved? What Elon Musk Says about 1st Principles Thinking. Resources Mentioned The Goal, Eliyahu Godratt E-myth Revisited Blue Ocean Strategy Marketing Warfare (Al Reis & Jack Trout)

Welcome to the fifth episode of our "Protect Your Amazon Profit" series. In this episode, we'll be discussing how to maximize your profit with the cash conversion cycle formula. As an e-commerce brand owner on Amazon, it's essential to scale your brand with minimal capital. Optimizing your cash conversion cycle is one way to achieve this goal. This post aims to provide you with the necessary information and tips to improve your cash conversion cycle and scale your brand successfully. Importance of optimizing cash conversion cycle for Amazon sellers Optimizing your cash conversion cycle is critical for Amazon sellers. It's a metric that measures how long it takes for your company to convert resources into cash flow. The faster you can convert your resources into cash, the more profitable your business will be. Helping you maximize your profit with the cash conversion cycle formula. We'll discuss its importance, why it matters, what we want, classic mistakes to avoid, and five to ten talking points to help you