Amazing Fba

Title: Mindset Moments: Introduction Welcome to Mindset Moments with Michael from Amazing FBA! Join me as we explore bite-sized thoughts and wisdom about business and life during my wanderings around London and Europe. The Hat and Clothing Dilemma: Money and Time Today, let's talk about the significance of a hat and some clothes in life and business. I have a rather fetching hat, similar to one Terry Pratchett wore. While it holds happy memories, it's time to part ways. Let's delve into two reasons behind my decision - time and money. The Hidden Costs of Objects Everything we buy has a cost, not just in terms of money but also in opportunities. Every purchase means allocating funds away from other potential investments. As an e-commerce seller, putting money into inventory means missing out on potentially more profitable ventures. Neglected Inventory and Its Consequences Long-term storage implications of owning inventory often go unnoticed. Whether it's stored in your closet, warehouse, or home, space has a

When it comes to running an e-commerce business, increasing the Average Order Value (AOV) is crucial for maximizing revenue and profitability. In this guide, we will explore effective strategies to help you boost your AOV and unlock higher revenue on your DTC (Direct-to-Consumer) site. We will be joined by Eric Melchor, the partnerships lead at Optimonk, an all-in-one Conversion Rate Optimization (CRO) platform for e-commerce brands. [0:00:00] Introduction to the topic of Average Order Value (AOV) [0:02:05] Importance of Increasing AOV for Profitability [0:04:32] Tactics for Increasing AOV, such as Offering Complementary Products [0:08:15] Importance of Product Mix in Increasing AOV [0:09:16] Factors for Conversion Rate Optimization (CRO) [0:09:45] Strategies for Reducing Abandoned Carts [0:10:03] Growing Email Subscriber List as a Profit Driver [0:12:09] Introduction to AI-Based CRO Features [0:14:51] Importance of Clear Pricing Information [0:19:09] Overview of A/B Testing and Statistical Significance [0:2

Engaging consumers on a DTC (Direct-to-Consumer) site is a crucial aspect of scaling brands for Amazon sellers. With the objective of maximizing growth with minimal capital, it is essential to optimize strategies for DTC site engagement. This article will explore various effective techniques to connect with consumers, boost brand visibility, and enhance customer experiences. By implementing these strategies, Amazon sellers can unlock the potential of their DTC sites and achieve long-term success. Time Stamps 0:00:00 Introduction to the Importance of Growing a Brand 0:02:18 Using a DTC Site to Personalize the Shopping Experience 0:04:09 The Value of List Building and Zero Party Data 0:07:04 Engaging with Visitors to Collect Zero Party Data 0:09:32 The Importance of Personalizing the Experience for Visitors 0:10:48 The Difference Between Zero Party Data and Other Types of Data 0:14:38 The Impact of Zero Party Data on Email Marketing 0:18:44 The Benefits of Conversion Rate Optimization for DTC Sites 0:20:24 The

Hey there. It's Michael from amazing FBA welcome to mindset moments, a little bite-sized chunks of thoughts and hopefully wisdom about business and life from my wanderings around London, and other parts of Europe. Hey there folks, you find me today in green and sunny Broxbourne, which is in Hertfordshire, in England, just northeast of London. And this tranquil surroundings made me think of something I wanted to share with you, which is a Zen story, a koan, as it's called, K O A N. I'm not a practitioner of Zen or something, but I'm, I'm a big, big fan of the thinking. and philosophy and a whole way of life really that's put forth by a lot of Zen practitioners. So anyway, here's the story. There was a Zen master once called Anshin, probably I'm guessing from the name in Japan, doesn't matter really. Anshin had a student he wanted to teach a lesson to in this female student was sitting there in hut one day and Anshin said to her, okay, I'm going to put a box in my hand. And he put a box in his hand. And I wa

Social media - advantages or disadvantages- which are strongest? In today's digital era, social media has become an integral part of our daily lives. As a small business owner, harnessing the power of social media can offer many advantages. Above all, increasing brand visibility. But, you must navigate this landscape with caution. In this article, we  explore social media advantages and disadvantages for small business. There are hidden disadvantages that can hinder your progress. We hope you can make informed decisions and maximize your online presence, without wasting precious time or money. Advantages of Social Media for Small Businesses: 1. Enhanced Brand Awareness: Small businesses can use social media to showcase their brand and connect with more people. Posting great content can increase brand visibility and make an impact on potential customers. 2. Targeted Advertising. Social media platforms offer powerful advertising tools that let you reach your exact audience. This means hit the right people and

In this episode, we will explore the transformative power of mindset and delve into five powerful strategies that can help you achieve wealth and happiness. Having the right mindset is crucial for e-commerce brand owners looking to scale their businesses with minimal capital. By optimizing your mindset, you can overcome challenges, enhance problem-solving abilities, and create a positive path towards success. Time Stamps 0:00:00 Introduction to the Importance of Mindset 0:02:29 Changing Your Mindset Means Finding Solutions Instead of Problems 0:03:26 The Importance of Routine and Consistency 0:07:23 Being Intentional in Everything You Do 0:08:59 The Power of Movement and Staying Active 0:11:00 Surrounding Yourself with Positive and Inspiring People 0:14:53 You Are Not Defined by Your Mistakes or Fleeting Moments 0:18:57 The Impact of Mindset on Mental Health 0:23:05 Strategies for Improving Mindset Can Benefit Everyone 0:30:07 Who Can Benefit from Mindset Coaching and How to Contact Christian Strategy I Routi

Hey there. It's Michael from amazing FBA welcome to mindset moments, a little bite-sized chunks of thoughts and hopefully wisdom about business and life from my wanderings around London, and other parts of Europe. Folks, I'm out again, looking at my most glamorous wearing my fetching Sam Brown belt. I've been out cycling around London as is my wont today. I just wanted to catch another instance of me, observing myself as a consumer, if you like, with my marketing head on. I always find that fascinating. I've just been into a place called the cycle Republic, which if you look at it, it's just full of, as you'd expect beautiful expensive bikes Brompton, which is, you know, very famous engineering quality, very expensive. what it is, it's going to be over a thousand pounds worth. There's helmets, there's accessories. So, also, I want to think about a few different things. First of all, the consumer need. They say, sell to people with a bleeding neck. So, in other words, when somebody's seriously, in pain, they

The entrepreneurial journey is a challenging one, filled with ups and downs, uncertainties, and obstacles. However, successful entrepreneurs understand the power of mindset in achieving their goals. In this comprehensive guide, we will explore how to master the growth mindset for entrepreneurs, with insights from renowned mindset coach Christian Hoyle. Whether you are an e-commerce brand owner looking to scale your business or an aspiring entrepreneur, this guide will provide valuable strategies to cultivate a growth mindset and unlock your full potential. 0:00:00 | Introduction and discussion about the importance of mindset 0:03:28 | Importance of taking responsibility for one's own mindset 0:05:04 | Importance of relationships and how they affect mindset 0:07:23 | The role of belief in mindset and the importance of practicing belief 0:09:40 | Importance of being present and taking control of one's thoughts 0:11:15 | Importance of taking action and making an effort to change 0:13:34 | Discussion about the s

In this comprehensive guide, we delve into the world of mindset coaching with Christian Hoyle, an expert who assists professionals, entrepreneurs, and sales teams in becoming the best versions of themselves. Our focus is on understanding the profound impact mindset has on entrepreneurial success and how harnessing the power of a growth mindset can help e-commerce brand owners scale their businesses with minimal capital. Time Stamp 0:00:00 | Introduction and discussion about mindset 0:02:16 | Definition of mindset as the way we think and act 0:03:43 | Importance of physical activity for mindset 0:06:00 | Importance of consistency and discipline for mindset 0:08:19 | Importance of perspective and happiness for mindset 0:10:10 | Relationship between wealth and happiness 0:11:12 | Importance of balance and perspective for happiness 0:14:15 | Importance of habits and routines for mindset 0:16:37 | Relationship between actions and happiness 0:19:47 | Importance of focus and managing oneself for entrepreneurs

When it comes to social media traffic there are two types –  organic (or unpaid) traffic. Which takes time and energy – and then there is paid traffic, which you get by spending ad budget. In this episode we’ll explain how to optimize organic social media traffic. Why organic (unpaid) social media is a good place to start your traffic generating efforts. How to use Facebook most effectively for organic social engagement How Reddit and Quora can be used to generate organic social traffic The most effective way to use Instagram for organic social engagement Why Pinterest is frequently the powerhouse that gets very little time and attention – and how to correct that and profit. Tools you can use to make your social media efforts simpler. The Vayner Media (Gary Vee) content strategy that Jason learned from his interview with them for the Instagram Power book. Resources Mentioned: www.9mountains.com https://hootsuite.com Planoly Promo Republic Instagram Power Pinterest Power Youtube

When buyers are looking to acquire an e-commerce business, there are a number of factors they will consider. These factors include: Revenue: Buyers will want to see that the business has a strong track record of revenue growth. This shows that the business has a viable business model and that there is a demand for its products or services. Profitability: Buyers will also want to see that the business is profitable. This means that the business is generating more revenue than it is spending. Brand: A strong brand can be a valuable asset for an e-commerce business. A strong brand can help the business attract new customers and command a premium price. Management team: Buyers will want to assess the quality of the management team. A strong management team can help the business continue to grow and succeed. Growth potential: Buyers will also want to see that the business has the potential to grow. This could mean expanding into new markets, launching new products, or increasing sales through marketing

Hey there. It's Michael from amazing FBA welcome to mindset moments, a little bite-sized chunks of thoughts and hopefully wisdom about business and life from my wanderings around London, and other parts of Europe. Today we are talking about the power of a niche brand: Brompton. Hello folks, I am out here with a brand creation story, and not mine, but I'm a customer in this case, or a would be customer. And I just wanted to reflect on, when you really, really create a fantastic product and brand combined, how strongly people will... make an effort or go out of their way to get it. And that's when you've really got a strong brand. So I'm going out of my way right now to get something. I'm walking through a strange part of town. It's freezing cold here in London, as often is. And, I need a bicycle and I live in a relatively modest sized flat in London. It's not as small as the one we used to be in, but space is always at a premium. And so I'm off shopping for the obvious solution for a cyclist in London. With

Welcome to "Mastering Amazon Brand Building: Building a Sellable Brand with Expert Tips." In this comprehensive guide, we will delve into the strategies and techniques that will help e-commerce brand owners scale their brands on Amazon with minimal capital. Whether you are just starting out or looking to take your existing brand to new heights, this guide will provide you with valuable insights and actionable steps to master the art of Amazon brand building. 00:00:00: Introduction to the Podcast Episode and the Importance of Picking a Lane and Building a Brand around Something Passionate 00:01:33: Introduction to the Challenges of Building an Online Business, Specifically on Amazon 00:03:05: Fear of Failure and Judgment as a Barrier to Taking Action towards Building an Ecommerce Business 00:03:54: Society's Norms and Expectations as a Barrier to Entrepreneurship 00:04:39: Importance of Taking Action and Giving Oneself Permission to Pursue Entrepreneurship 00:05:12: Discussion of the Challenges of Running an

Getting started as an e-commerce seller can feel intimidating in quite a few ways. One of the ways is the feeling that you have to spend a large budget just to get started. In today’s show our panel explores how you can use just $100 to get started in eCommerce. We explore physical product options, how to work with Kindle and physical books. We touch on marketing on and off Amazon. We also discuss how to approach influencers in an original way. We touch on how to approach a potential business mentor, and how you might put together your own peer group for peer-to-peer learning as well. What you’ll learn How to use Kindle books as cheap marketing tools How to approach an experienced potential e-commerce mentor Ways to influence multiple influencers for $100! The easiest way to get started in eCommerce for $100 Why checking product-market fit might be the best use of your budget! The hack for getting free marketing books to learn from When should you quit the day job and go full time with your ow

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re continuing the discussion about how to engage warm traffic with effective social media advertising. What you’ll learn A 2 Step Process for getting cold traffic very inexpensively, then retargeting them via (Facebook). Engagement goals and other non-sales goals for warm traffic. remarketing via (Google Adwords). How Live-Commerce Techniques and goals are transforming e-commerce businesses Forming direct sales strategies with social ads Resources Mentioned www.streamyard.com www.commentsold.com

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re going to give you “The Secret” and really unpack the 3 big ideas with tons of actionable tips and insights for each. What you’ll learn Who Paid Social Media Ads are ideal for The ideal sequence of when paid social media ads should be used A budget rule-of-thumb for paid social media advertising How long it takes to get results with paid social media ads A terrific Facebook Video Strategy that works really well in support of paid social ads. How Pinterest Promoted Pins factor into paid social media ads Ad Instagram Ad strategy that you can start with just a few dollars.

Entrepreneurship is not just about pursuing upside potential; it's also about managing risks effectively. When it comes to scaling e-commerce brands with minimal capital, having a robust supply chain strategy is crucial. In this blog post, we will explore the insights and expertise shared by Dayu Yang, founder of EcommOps, on how to master ecommerce supply chain strategy. With a focus on the target audience of e-commerce brand owners, we'll delve into the strategies and best practices that can help businesses thrive in a competitive market. Time Stamps 0:00:00 | Exploring Fast Fashion Strategies and Supply Chain Flexibility with Daiyu Yang of Ecom Ops 0:02:39 | Discussion on Risk Management and Maximizing Risk-Adjusted Upside in Entrepreneurship 0:04:40 | "Exploring the Benefits of a Profit Share Model for Risk Management and Agility in eCommerce" 0:07:04 | "The Benefits of Fast Fashion and the Risks of Private Label Manufacturing" 0:10:29 | Discussion on the Business Model of Shein and Its Impact on Traditio

Spending money on advertising on the social media websites can be incredibly valuable. Or you can waste a ton of time and money. In this episode we’ll help you dial up the former, and avoid the latter. Let’s start with a short-list of the sites we’re talking about. What you’ll learn The 3 “Big Goals” of paid social media advertising. Techniques for achieving each of the 3 big goals. The 6 Stages of the Loyalty Ladder How to work with influencers to accelerate your goals.

In this blog post, we will explore the concept of Fulfilment FBM China and its benefits for e-commerce brand owners looking to scale their businesses with minimal capital. We'll delve into the insights shared by Dayu Yang, founder of EcommOps, and gain valuable knowledge on how to leverage Fulfilment FBM China effectively. Time Stamps 0:00:00 | Exploring Fulfillment Solutions for Amazon Sellers with Daiu Yang of Ecom Ops 0:02:26 | Conversation with [Name], Former Product Manager and Boston Consulting Group Consultant, on Repositioning Business Using the Boston Consulting Group Matrix 0:04:27 | Exploring the Benefits of Direct Fulfillment from China: A Conversation with [Name] 0:05:58 | Exploring the Benefits of China Fulfillment for Businesses 0:08:10 | Exploring the Benefits of Utilizing China Shipping for Amazon FBM Listings 0:10:17 | Exploring the Benefits of International Shipping for Western Amazon Sellers 0:12:13 | Exploring the Benefits of Long-Term Shipping for Western Brands 0:17:24 | The Benefits of

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google Ad Grant Why use Google Text Ads Why use Google Retail / Shopping Ads The pros and cons of taking the DIY approach versus hiring someone to run your ads for you Why Google Shopping Actions create a powerful set of options. How Google is stepping into the E-commerce space Resources mentioned Google Shopping Actions