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Poor Branding in e-commerce Effective branding is crucial for e-commerce businesses on Amazon. As an owner of a 6- or 7-figure e-commerce business, it's critical to identify signs of poor branding. You then need to work out their underlying causes. Only then can you improve your brand's performance. In this post, we'll explore common red flags of poor branding on Amazon. Understanding the Metrics Evaluating Branding Performance To assess branding effectiveness, monitoring key metrics is vital. Let's explore these essential indicators of poor branding. Conversion Rate: This metric shows the percentage of visitors who buy. A low conversion rate can show poor branding. That suggests a gap between your brand's promise and customer perception. Customer Reviews and Ratings: Feedback from customers shapes your brand's reputation. Negative reviews or low ratings might signal poor branding. This can crater conversion rates! Repeat Purchase Rate: This rate reflects brand loyalty and customer satisfaction. A low

As an e-commerce brand owner, you may find yourself struggling to scale your business with minimal capital. One of the key challenges you may face is optimizing your advertising to sales ratio (A/S) for Amazon. In this blog post, we will discuss the importance of Amazon advertising optimization, and provide you with actionable strategies to help you stop the leaks and boost your sales. Welcome to our topic on Amazon advertising optimization. In this post, we will cover the importance of maintaining a balanced A/S ratio for business success and provide you with key strategies to optimize your A/S ratio. The A/S ratio is a key metric that measures the effectiveness of your advertising campaigns in generating sales. It is calculated by dividing your ad spend by your total sales. Maintaining a balanced A/S ratio is crucial for business success, as it ensures that your advertising campaigns are generating a positive return on investment. Key Strategies to Optimize Your A/S Ratio Improving ad targeting and keywor

Expanding your business globally is a great way to scale your e-commerce brand. However, this process can be challenging, especially for small businesses with minimal capital. As an e-commerce brand owner, it is important to find ways to validate your products in different markets before investing a lot of money. In this post, we will discuss how to maximize your international Amazon expansion using surveys and image testing. Time Stamps 0:00:00 | "Exploring International Expansion with PickFu Co-Founder Justin Chen" 0:02:31 | Exploring International Markets on Amazon: A Discussion on Selling in Germany, the US, and Canada 0:03:53 |"Testing Branding and Product Names for International Markets" 0:05:18 | Exploring Cultural Considerations for Brand Names and Product Packaging 0:07:22 | Exploring Cultural Differences in Marketing Strategies 0:10:15 | "Exploring Different Cultural Mindsets for Ecommerce Marketers" 0:12:19 | "Maximizing International Market Opportunities: Advice for Sell

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google Ad Grant Why use Google Text Ads Why use Google Retail / Shopping Ads The pros and cons of taking the DIY approach versus hiring someone to run your ads for you Why Google Shopping Actions create a powerful set of options. How Google is stepping into the E-commerce space Resources mentioned Google Shopping Actions

Welcome to our blog post, "Unveiling the Secrets: What the Advertising to Sales Ratio on Amazon Reveals About Your E-commerce Business." In this post, we will delve into the importance of understanding the Advertising to Sales Ratio (A/S) on Amazon and how it can provide valuable insights for e-commerce brand owners. With the objective of helping you scale your brands with minimal capital, we will explore the significance of the A/S ratio and how it can optimize your business on Amazon. Understanding Advertising to Sales Ratio To make informed decisions about your advertising campaigns, it's crucial to comprehend the concept of the Advertising to Sales Ratio. This ratio represents the relationship between your advertising spend and your total sales on Amazon. By calculating the A/S ratio (Ad Spend / Total Sales), you gain insights into the efficiency and effectiveness of your advertising efforts. This knowledge is particularly valuable for e-commerce sellers on Amazon. Reality of E-commerce In today's competi

If you're an e-commerce brand owner, you know that product validation is crucial to the success of your business. By validating your product early on, you can ensure that it will resonate with your target market and save money on expensive late changes. This is where PickFu comes in. In this article, we'll dive into what PickFu is and how to use it for product validation. Time Stamps 0:00:00 | "Exploring Digital Focus Groups with Justin Chen of PickFu" 0:03:10 | "Exploring PickFu: A Simplified Market Research Tool for SMBs" 0:05:18 | Exploring the Benefits of Consumer Research for Amazon Sellers with PickFu 0:08:44 | "Product Validation: Leveraging Helium Ten to Ensure Your Product Resonates with Your Target Market" 0:10:00 | "Product Validation: Using Pickfu for Early Feedback" 0:11:41 | "The Benefits of Early Validation in Product Development" 0:14:35 | "Using PickFu to Validate Product Offerings for Market Success" 0:16:01 | "The Benefits of Image Split Testing for Product Val

How do you make decisions wisely and profitably? One of the most important things you can do in business is to get good at decision making. It may feel at times that all that matters is action. Certainly, action counts for a huge amount. Without action, nothing happens in your business. But that can lead to a big delusion: that what matters is just following a playbook. Do certain things in a certain order and hey, presto! A business that works. In reality, actions that matter are preceded by clear, high-quality decisions. The question then becomes how to make such good decisions. It could be Jeff Bezos’s famous “Type 1 and Type 2 Decisions” differentiation. It could be clarifying the nature of the goals is you’re pursuing. It could be getting clear on the deceptively simple question “What do I really want?” Whatever the principles you follow,  the way you approach decisions can have a powerful impact on the actions you and your team take. Which in turn changes the results you produce. What you’ll learn

As an Amazon seller, you’re always looking for ways to grow your business while keeping your expenses in check. One way to achieve this is by speeding up your cash conversion cycle using good debt. In this episode of the "Protect Your Amazon Profit" series, we'll explore how you can optimize your accounts receivable and payable to increase profitability. Managing accounts receivable and payable is essential for e-commerce brand owners, especially Amazon sellers. Efficient cash management can help to reduce working capital, minimize risks, and grow a business organically. In this episode, we will discuss how you can make more profit from the same capital by speeding up your cash conversion cycle using good debt. Importance of Managing Accounts Receivable and Payable for Amazon sellers As an Amazon seller, managing your cash conversion cycle is critical to increasing your profitability and business growth. The cash conversion cycle formula is a measure of how long it takes for a company to convert its inves

Starting an E-commerce business on Amazon can be a lucrative venture for entrepreneurs. The Amazon platform offers a ready-made audience for online sellers, making it easier to reach a larger customer base than starting a standalone e-commerce website. However, starting an e-commerce business on Amazon requires a lot of planning, education, and capital. This article will outline the key factors required to start an e-commerce business on Amazon. Time Stamps 0:00:00 | "Starting a Profitable Ecommerce Business on Amazon: What You Need to Know" 0:04:07 | "Getting Started with Amazon FBA: What You Need to Know" 0:05:01 | Exploring the Amazon Automation Industry: Vetting the Right Place to Invest Capital 0:06:30 | Heading: Questions to Ask When Partnering with an Amazon FBA Company 0:10:54 | Exploring the Benefits of Amazon Automation for Business Growth and Investment 0:14:29 | "Exploring the Relationship Between Ecommerce and Alternative Investment Opportunities" 0:15:31 | Exploring the

What are first principles? And are there any for e-commerce sellers? In this episode we’ll explore that topic and explain how e-commerce first principles apply to your business in a powerful way. What you’ll learn The 3 Parts Of 1st Principles Thinking Applied To e-commerce. They are: 1.Identify and define your current assumptions. 2.Break down the problem into it’s fundamental principles. 3.Create new solutions The 5 Questions To Ask Yourself To Apply 1st Principles To E-commerce. They are: 1.What Am I working on right now? 2.What assumptions do I have about how this will help me? 3.Why do I think it will add business value? 4.How much am I spending in time or money? 5.Which basic economic or psychological principles involved? What Elon Musk Says about 1st Principles Thinking. Resources Mentioned The Goal, Eliyahu Godratt E-myth Revisited Blue Ocean Strategy Marketing Warfare (Al Reis & Jack Trout)

Welcome to the fifth episode of our "Protect Your Amazon Profit" series. In this episode, we'll be discussing how to maximize your profit with the cash conversion cycle formula. As an e-commerce brand owner on Amazon, it's essential to scale your brand with minimal capital. Optimizing your cash conversion cycle is one way to achieve this goal. This post aims to provide you with the necessary information and tips to improve your cash conversion cycle and scale your brand successfully. Importance of optimizing cash conversion cycle for Amazon sellers Optimizing your cash conversion cycle is critical for Amazon sellers. It's a metric that measures how long it takes for your company to convert resources into cash flow. The faster you can convert your resources into cash, the more profitable your business will be. Helping you maximize your profit with the cash conversion cycle formula. We'll discuss its importance, why it matters, what we want, classic mistakes to avoid, and five to ten talking points to help you

The current political climate and global health crisis have disrupted many aspects of the supply chain, including sourcing from China. For ecommerce businesses, this means finding alternative sourcing solutions outside of China. One potential solution is sourcing from Latin America, which offers a growing consumer market and proximity advantages. In this article, we’ll explore the benefits of sourcing from Latin America, how to start sourcing from the region, and other potential sourcing options outside of China. Time Stamps 0:00:00 | "Exploring Sourcing from China with Will Bastard of Ascend Cap Ventures" 0:03:05 | Exploring the Challenges and Opportunities of Sourcing from Latin America with Will 0:03:38 | Exploring the Benefits of Manufacturing in Latin America for Businesses 0:07:06 | Exploring the Benefits of Sourcing from Latin America for US Businesses 0:09:07 | Exploring Opportunities in Latin America: Networking Strategies for Business Owners 0:10:03 | Exploring Alternatives

What are first principles? And are there any for e-commerce sellers? In this episode we’ll explore that topic and explain how e-commerce first principles apply to your business in a powerful way. What you’ll learn The 3 Parts Of 1st Principles Thinking Applied To e-commerce. They are: 1.Identify and define your current assumptions. 2.Break down the problem into it’s fundamental principles. 3.Create new solutions The 5 Questions To Ask Yourself To Apply 1st Principles To E-commerce. They are: 1.What Am I working on right now? 2.What assumptions do I have about how this will help me? 3.Why do I think it will add business value? 4.How much am I spending in time or money? 5.Which basic economic or psychological principles involved? What Elon Musk Says about 1st Principles Thinking. Resources Mentioned The Goal, Eliyahu Godratt E-myth Revisited Blue Ocean Strategy Marketing Warfare (Al Reis & Jack Trout)

Starting a wholesale sourcing business for Amazon can be a lucrative venture, but like any business, it requires some initial capital investment. Ascend Capventures is a company that builds and runs Amazon businesses for people. They offer services covering market and product choices, logistics, Amazon account management, and various business models such as direct from manufacturers, direct from wholesalers, and developing products. In this article, we will discuss the capital required to start a wholesale sourcing business for Amazon, the minimum working capital, and the factors that affect profit margins. Time Stamps 0:00:00 | "Welcome to the Ten K Collective Podcast: A Conversation with Will Bastard of Ascend Cap Ventures on Building and Running Amazon Businesses" 0:03:12 | "Exploring the Capital Requirements for Starting and Scaling a Custom Product Business" 0:04:03 | Conversation on Estimating Capital Requirements for Wholesale and Direct Manufacturer Business Models 0:05:51 | Heading: Ben

In this episode we get a real-time update from Jason – he’s in the middle of managing a 5 day challenge for e-commerce sellers. Anyone wanting to develop their Amazon business with a customer challenge, or thinking of running a live event, whether to sell products or training, should have plenty to learn from Jason’s experiences this week. He’s got 400 participants – in this episode we’ll find out how it’s going, what behind the scenes lessons he’s learned, and even mistakes he’s made (and how he’s recovering from them). What you’ll learn What an online challenge is – and why consider managing one. Considerations for how long to run a challenge – the duration question. The goals and priorities of online challenges The psychology behind challenges How the Penny Gap applies to challenges How Clickfunnels can be used for online Challenges Resources for Amazon SEO Keyword Research/Keyword Ranking Taki Moore Book recommendation: $100M Pedro Adao is the expert on challenges

As an e-commerce brand owner, you know that product development is crucial to the success of your business. However, developing a new product from scratch can be a daunting task. In this article, we will discuss some product development hacks that can help you scale your e-commerce brand with minimal capital. Timestamps 0:00:00 | "Developing a Skin Care Brand: A Step-by-Step Guide" 0:02:51 | Exploring Options for Developing a Skincare Product 0:04:16 | Exploring the Radical Path of Formulating Skincare Products at Home 0:08:13 | Exploring Radical Business Practices in the Skin Care Industry 0:13:08 | "Exploring the Benefits of Building a Brand vs. Private Labeling on Amazon" 0:14:15 | Exploring the Benefits of Having a Complimentary Team for Product Development 0:15:46 | Heading: Understanding the Basics of Website Design and Influencer Marketing for Entrepreneurs 0:17:21 | Conversation on Understanding Products and Hiring the Right People 0:19:04 | "Understanding the Necessity of Outsourcing and In-House S

In this episode we get a real-time update from Jason – he’s in the middle of managing a 5 day challenge for e-commerce sellers. Anyone wanting to develop their Amazon business with a customer challenge, or thinking of running a live event, whether to sell products or training, should have plenty to learn from Jason’s experiences this week. He’s got 400 participants – in this episode we’ll find out how it’s going, what behind the scenes lessons he’s learned, and even mistakes he’s made (and how he’s recovering from them). What you’ll learn What an online challenge is – and why consider managing one. Considerations for how long to run a challenge – the duration question. The goals and priorities of online challenges The psychology behind challenges How the Penny Gap applies to challenges How Clickfunnels can be used for online Challenges Resources for Amazon SEO Keyword Research/Keyword Ranking Taki Moore Book recommendation: $100M Pedro Adao is the expert on challenges

In the world of e-commerce, finding a niche and building a strong brand is crucial to success. One way to do this is by identifying a gap in the market and creating a product that fills that gap. For Jake, the founder of a successful unisex skincare brand, this meant creating a product that was efficient, fast, and appealing to a broader range of men and women. In this article, we will explore how Jake identified a niche, created a unisex skincare brand, and used fast wins and efficiency to build a valuable e-commerce brand. Timestamps 0:00:00 | Interview with Jake Rosenberg, Founder and CEO of Crete Skincare Company 0:02:23 | Conversation on Skincare Company and Market Response 0:04:00 | Exploring the Shift from Male-Focused Skincare to Unisex with Crete Founder, David Lim 0:07:36 | Exploring Masculine and Feminine Niches for Customer Experience Vibes 0:09:02 | Exploring the Value Proposition of 1 Minute Skincare 0:11:52 | Discussion on Aspirational Outcomes and Fast Wins in Pro

Borrowing money to sustain or expand your business is one of the most controversial business decisions we all have to make. To Debt Or Not To Debt, That Is The Question & In this 2-part episode we’ll explore the issue, share personal insights and lessons, and encourage you to dig deeper with recommendations and resources. You’ll learn  7 Things Smart Business Owners Do When It Comes To Debt & Borrowing Tips on where to find effective funding in both the U.S. and U.K. The 2 factors banks use to evaluate your credit worthiness The #1 Skillset most top e-commerce sellers master and how it relates to debt The levels of risk appetite The riskiest financing moves you can make Recommendations for those considering using debt to grow Resources mentioned Reid Hoffman Lecture At Stanford: Entrepreneurship: A High-risk Investment Facing Competition through Innovation Live Life in Permanent Beta E-commerce and Business Books mentioned  Growing A Business, Paul Hawken

Chase Climber, co-founder of Electric.I, joins the podcast to discuss optimizing ecommerce stores. He explains that many Amazon sellers struggle to optimize their own store, and even sellers who are only on direct-to-consumer sites face similar issues. Electric.I creates Shopify powered sales machines from their sites with a strategic design approach and intelligent development decisions. He also hosts the Honest Ecommerce podcast with honest advice to increase sales and grow businesses. The key message of this episode is that to grow profits, sellers must cut waste and increase profitable sales, and the Quick Assessment at Amazonprofitquiz.com can help identify the biggest profit killer.   Timestamps 0:00:00 | Optimizing Your Ecommerce Store with Chase Climber of Electric. 0:02:28 | Heading: Optimizing Existing Store: Is It Possible to Be Good at Both Amazon and Shopify? 0:04:22 | Conversation on the Necessity of Specialized Heads for Ecommerce and Amazon Businesses 0:06:08 | Analysis of Direc